Internship Report (Bachelor of Business Administration)
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Item Customer service orientation of human resource at Chevron Bangladesh(BRAC University, 2021-08) Ghazi, Habib; Enam, FabihaChevron Bangladesh has designed an internship program that ensures business contribution from day one. It is also known as one of the best employers in Bangladesh. In order to have that reputation, the company must be able to keep its employees delighted at all levels of their day-to-day activities. This report provides a look at some of those ways that are in place at the company. To start off, the report looks at the service provider that is often not consider as such. The human resource function is a major service provider, without the services of which, company employees as internal customers would be rendered ineffective. A basic review of HR’s structure and the various services it provides is provided at the beginning. The GAPS model of service marketing is touched on next and how employees have certain expectations of service quality. How those expectations are met leads to perceptions being formed. The GAP that occurs is detailed here and solutions are discussed. Further down the report, customer expectations & perceptions are delved into individually to understand what lets to their formation and how they can be managed. To figure out how gaps can be avoided, service development & design is explored in order to arrive at the ideal approach that should be adopted for satisfactory service quality. The critical nature of integrated service marketing communication is discussed towards the end and examples are provided on Chevron HR’s efforts to ensure consistency of communication through various channels. The report is ended on a note of what the future of the company can look like and some of the approaches recommended can certainly empower HR to become the most effective service provider inside the company, leading to extraordinary service delivery to the end customers.Item Product development process of Asia Foils Limited(BRAC University, 2020-04) Muyammar, Nabid; Basher, Mohammad AtiqulAsia Foils Ltd. is one of the reputed printing and packaging company that offers different packaging materials for pharmaceuticals, food companies, agro vet. With head office based in Dhaka, Banglamotor their factory is situated at Gazipur,Dhaka. Their main products are PET, BOPP, MBOPP, MPET, MCPP. The principal activity of Asia Foils Ltd. is packaging and printing projects all over Bangladesh. The need for packaging isn’t something new; it has always been there and still is. What has changed is the way of how things are packed and to be honest, it has evolved. This is an internship report which contains the working experience of different tasks in the marketing department of “Asia Foils Ltd". The main goal of the report is to acquire knowledge about how ‘’Asia Foils Ltd" manages to fulfil their clients demand and what are the basic marketing strategies they used to follow. I will also analyze how a printing and packaging firm gives various services and meet their client’s demand and how they convince their customers through their work.Item Impact of marketing on lead generation: REDX Logistics Limited(BRAC University, 5/22/2022) Taosif, Isfar Hossain; Zaman, Raisa TasneemThis report is a detailed overview of my internship journey at RedX Logistics Limited. During my Internship I have learned a lot about Corporate Sales and its different applications. I have known about the work flow of marketing agencies along with the functions the department performs. I have learned to work in a corporate space which not only enriched me professionally but also helped me grow personally as well. My contribution was appreciated by my supervisor and other members of the department. As appreciation for my hard work and dedication RedX Logistics Limited offered me full time employment in their organization and I am currently working as a key account manager here.The career path I would be selecting for myself is quite influenced from my internship as I have had a great opportunity to practically see how the Corporate Sales sector is working and evolving in Bangladesh. However, this report has been written in a short time. I tried my best to show the relation between marketing and sales and summarized my learning in this report.Item Measuring the effectiveness of logistic management of BUY NOW(BRAC University, 2023) Muhammadi, Mashrawi; Ahmed, ShamimThis reports talks about measuring the efficiency of the logistics system of Buy Now. Ecommerce, often known as electronic trade, involves buying and selling products and services online. E-recent commerce's growth shows globalisation in action. Internet and online trade offer Bangladesh and other fast-developing countries excellent prospects. Electronic data interchange, computerised inventory management, and automated data collection have helped this company’s strategy. Email and other methods may also be utilised. E-commerce, often known as electronic trade, involves buying and selling products and services online. Buy Now is a platform that is centred on e-commerce and has the goal of enhancing the online shopping experience for customers as well as merchants by simplifying and automating a number of the services that are offered. The Buy Now launch of 2021 aimed to accomplish such things. Buy Now provides Bangladesh's small and medium-sized businesses with a complete digital solution that focuses on business automation, financial inclusion, and last-mile logistical assistance. Buy Now was founded with the mission of empowering Bangladeshi entrepreneurs. While assessing the report, we analysed it with Bikroy.com to measure the efficiency of the logistics system.Item The synergy between industry 5.0 and green supply chain management as a sustainable development of Bangladeshi RMG industries(BRAC University, 2026) Billah, Mumtahina; Hafiz, NusratThis report is based on a partial requirement of the Bachelor of Business Administration degree at BRAC Business School as the internship experience of Mumtahina Billah in the Human Resources Department of Bitopi Group in the period between December 2025 and March 2026. The major HR functions that were undertaken during the internship included screening of CVs, management of recruitment database and creating internal communication materials. The host organization, Bitopi Group, is one of the leading Bangladeshi conglomerates with a notable presence in the Ready-Made Garments (RMG) industry, boasting of LEED Platinum-certified, zero-waste manufacturing plants. The report also introduces an original research study that looks at the role of the synergy of Industry 5.0 technology adoption, top management commitment, and workforce training in driving environmental performance within a Green Supply Chain Management (GSCM) framework, which is interpreted through the Triple Bottom Line (TBL) theory. The results indicating that these three variables are mutually reinforcing pillars strengthening each other reveal that the findings are based on qualitative interviews with seven RMG industry experts.Item Assessing subsidiaries of financial institutions in Bangladesh: an overview and evaluation of IPDC Finance PLC(BRAC University, 2025-12) Kabir, Anaadel Zuglul; Bari, TausifThis report details the author’s 3-month academic internship from September – December 2025, an overview of the Financial Industry of Bangladesh, and of the first Non-Banking Financial Institution of the country, IPDC FINANCE PLC. Additionally, this report’s project section aims to provide an assessment of IPDC FINANCE PLC’s operations compared to those of its top-performing competitors and their respective subsidiaries. These analyses aim to provide a unique perspective on the consolidation strategy employed by Financial Institutions in Bangladesh by using IPDC FINANCE PLC as the lens through which the efficacy of this business model may be reviewed and understood, whether a Financial Institution must always resort to consolidation to ensure continued growth.Item An overview of Standard Bank PLC(BRAC University, 6/30/2025) Jarin, Isfat; Hafiz, NusratThis report, titled “An Overview of Standard Bank PLC,” provides a comprehensive account of my three-month internship at the Ring Road Branch of Standard Bank PLC in Dhaka. Spanning from March 24 to June 24, 2025, the internship allowed me to achieve practical knowledge of daily banking operations and also a deeper understanding of Islamic banking practices. The first chapter contains the overall structure of the internship, detailing the various responsibilities I tackle in areas including general banking services, administrative support and cash transactions. It also reflects on my key contributions, the skills I developed, and the challenges I experienced —particularly in managing time and adjusting to a professional environment. The second chapter contains an organizational overview of Standard Bank PLC, specifically focusing on the operational structure and service delivery at the Ring Road Branch. It outlines the scope of the study, emphasizes the importance of linking theoretical knowledge with practical experience and explains the research methodology. The chapter also highlights the bank’s agreement with Shari’ah principles following its conversion to Islamic banking. In the third chapter, a project-based analysis is conducted to explore major operational issues identified during the internship, such as inefficient queue management, delays in customer onboarding and limited use of digital banking tools. The analysis reveals some procedural inefficiencies, and the chapter concludes with practical recommendations for process improvement, staff training, performance tracking and technology integration. Overall, this report summarizes my internship experience while providing strategic understanding to help Standard Bank PLC develop its customer satisfaction and operational efficiency. It also reflects the significant professional development I achieved through this hands-on learning opportunity.Item Simple Tree(BRAC University, 2026-01) Alam, Humaira; Ahmed, SafarathThis report is a discussion of the internship experience in Simple Tree in the department of Finance. The main work that was done during the internship is learned in the academic environment in the field of finance and accounting with the practical skills that one would require in the professional environment, especially when working in a real estate development company. The chapter 1 describes the background of the internship outlining the duties at the work place, the challenges which were encountered throughout the internship period. Chapter 2 will provide an organizational overview, which will be concerned with the structure of the company, its mission, and operations. Chapter 3 explores the project component of the internship, and the specific sense of focus, including financial performance, marketing strategy, or product development, is analyzed in more detail. The internship experience was informative to the day-today running of the company and it gave firsthand experience in finance, operations. The experience helped me to develop my professional competence and broaden my knowledge on industry practices, especially on real estate industry.Item Employee training and development: a study of HR practices at The Daily Star(BRAC University, 2026) Jerin, Tasnim Hussain; Islam, NazmulThis internship report reflects my three-month experience as an intern in the HR department of The Daily Star. Although the business officially began on January 14, 1991, when Bangladesh finally became democratic, the co-founders, Syed Mohammad Ali and Mahfuz Anam, with the assistance of other major businesspeople of Bangladesh, established new precedents in independent journalism and freedom of the press. The purpose of the report is to look at the present employee training and development in The Daily Star, constantly address areas of concern, and make suggestions according to the scholarly findings. The report will be made on the basis of primary and secondary data. Such primary data relies upon my observation and personal experience throughout the internship period at the company and the discussions that I had with my supervisor and training coordinator. The other data will be collected by use of secondary sources that will comprise the company website, the annual reports, newspaper articles, and articles in academic journals on the HR practices in the media industry of Bangladesh. According to the report findings, the current employee training and development process is innovative and involves such training platforms as an online learning system developed in-house, but it is quite ad-hoc due to the lack of resources to conduct a comprehensive needs assessment and the high-speed nature of the news environment. The results have been exploited to present requisite recommendations on how the practices of the workers should be enhanced.Item Service recovery perceptions of Aarong ecommerce customers(BRAC University, 2025) Mrong, Zion Justin; Haque, Shamim EhsanulThe present study examines the customer perception of service recovery towards the service failures and service recovery strategies of Aarong E-commerce. Aarong is a leading Bangladeshi lifestyle brand and has high reputation, though every e-commerce site is prone to customer service problems such as delayed delivery, misplacement of orders, failure in payment, and stock non-availability. To solve such issues, Aarong has implemented service recovery programs in the form of product replacement, store credit, price discount, and cash refund. While the majority of customers are content with these recovery efforts, some remain dissatisfied due to delayed resolution or inadequate communication. The report analyzes the customer feedback data to evaluate the impact of service recovery on brand attitude and customer loyalty. Findings suggest that although the majority of the customers have a favorable attitude towards Aarong, improving response time, communication, and problem-solving effectiveness will further enhance customer satisfaction. Suggestions are aimed at streamlining the process of service recovery, improving operational efficiency, and integrating proactive customer care to make Aarong competitive in the e-commerce market.