Internship Report (Bachelor of Business Administration)

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24/7 online educational counselling: accessibility, impact and challenges
(BRAC University, 2025-03) Supto, Asif Sadnan; Akhtar, Afsana
The study abroad industry in Bangladesh is changing education for the better. It helps students find global opportunities and improves their chances for academic and career success. EDUMATRIC, a top consulting company has started a new program to offer online counseling 24/7 to meet the changing needs of the industry. This method wants to help students all the time, making sure everyone feels included, can access what they need and can make better choices. The 24/7 online counseling system has many benefits, especially because it’s easy to access. Students from far-off or lacking resources areas as well as those with busy schedules, can easily get in touch with expert counselors whenever they need, no matter where they are or what time it is. This flexibility makes it easier for everyone to get helpful advice and fits better with the varying schedules of today’s students. Also, the service lowers the costs of going for visits, making it helpful option for many families. This model affects more than just making things easier to access. EDUMATRIC helps students by giving them constant support so they can choose the right schools, study programs and understand visa applications better. Adding language training helps students get ready for the language and culture difficulties they might face when studying in another country, making it easier for them to adapt in different situations around the world. Overall, this new method helps update Bangladesh’s education system, making it better for students and more competitive with schools around the world. However, the model has some difficulties. To make sure there are skilled counselors available all the time, we need to spend a lot of money on people and facilities. Keeping services quality, the same and managing how much work counselors have major challenges. Technical issues, like unstable internet connection and lack of skills in using technology in Bangladesh, make it harder for people to access online counseling. Also, creating trust and a good connection online is difficult and it can affect how well counseling sessions work.
360 degree view and gap service modality of financial service in Grameenphone Ltd.
(BRAC University, 8/14/2016) Urmi, Shaila Sultana; Islam, Tamzidul
MobiCash, Bill payment and Ticketing service is known as financial service of Grameenphone Ltd. These are service that emphasis more on GP revenue. In this report there is discussion about telecom industry, Grameenphone ltd where company overview as structure, and functions. GP is the platform of brand promising as well as their core objective, values, and strategy make the way to go beyond with customer’s needs. Some policies are discussed here regarding making business run and way of or working. There is also discussion of MobiCash service process, Bill payment system, Cash in and cash out functions, partner bank functions, and so on. There is the process of payment that customer follow to pay the utility bill. Moreover, what I have learnt and responsibilities are mentioned accordingly like data compilation, complain categorize, fraud verification, agent’s performances, over phone survey and so on. Besides, there are discussions about MobiCash service performance, reliability, service ability,brand image and features also. There is also have serve action plan, that what we need to do properly.Gap service modality is defined clearly which gap is measured accordingly. MobiCash service is the platform for financial accommodation of customer where they could follow up for easy transaction within short time. In depth there is some statistical overview in terms of customer and retailers preferences where some problems identified and there is also discussion about solution of those problems. Gap Service modality refers the some gas that GP need to cope up to satisfy the customer properly. Grameenphone Ltd. has initiated the train ticket service where customer would be more satisfied with the service quality and assurance. Bill payment, MobiCash service, ticketing service is the core study items of this report where it clarifies more about gap service modality. The core terms like survey report refers the problem stats and solution as recommendation. Think according to the customer’s choices because they are core assets of company. Their positive thought should bring up and fill up the gap accordingly. Financial service could be the platform of revenue generating so all service should maintain on the choice of customer and system should be upgraded.
360° performance appraisal system of Dotlines Bangladesh Limited
(BRAC University, 2021-06) Toufiqul Islam; Ahmad, Sohana Wadud
The internship report named “360° Performance Appraisal System of Dotlines Bangladesh Limited” mainly focuses on the professional experience I gained as an Intern at Dotlines Bangladesh Limited’s Human Resources Department from January 10, 2021 to April 10, 2021. This study's goals are to investigate and assess the performance evaluation system of Dotlines Bangladesh as well as address the short-comings issues there. This research is based on both primary and secondary data. There are primarily three chapters in this report. The first chapter of this study is dedicated to the introduction, which includes Information about the students, as well as information about the internships and their outcomes. The second part of the study deals with a strategic analysis/audit, as well as an overall review of the organization and its functional sectors. Final chapter focuses on the research based on performance evaluation method which is used at Dotlines Bangladesh Limited. The success of a company is directly proportional to the success of its employees. Highly skilled and trained people help organizations achieve greater levels of performance and results. Employees’ performance evaluation has a significant impact on employees’ future performance. If employees’ feel that their dedication effort are not being recognized at the company, they work for they might think about switching the company. Thus, company might lose the potential employee due to lack of proper evaluation method. The study's primary conclusions include that Dotlines Bangladesh’s 360° Performance Appraisal System is really motivating the employees to some extent. Moreover, Self-awareness is increased, behaviors are clarified, performance is improved, accountability is increased, personal development is encouraged as well as working relationships are improved due to effective accomplishment of 360° Performance Appraisal System. The study makes the following recommendations: promotion policy need to be make more employee friendly, instead of focusing on creating news business ventures, Dotlines should place a greater emphasis on employee benefits, by failing to build healthy relationships, Dotlines loses some of their most important and potential employees. As a result, they should place a greater emphasis on developing long-term relationships with their employees.
401(k) Industry and Its Impact on BPO of Bangladesh
(BRAC University, 2022-05) Tasfia, Rifa; Haq, Mr. Mahmudul
Datapath Ltd is a BPO company that works under July Business Services. A July Business service provides retirement plan benefits to the citizens of USA. There are other TPA firms that are arranged by July services and handle their RPF activities to Datapath. Datapath is the first registered BPO Company in Bangladesh that has started its journey in 401(k) industry. Since they are providing their services effectively and efficiently, other TPA clients are arranged by July business Services. This RPF industry might have an immense impact on overall outsourcing industry in Bangladesh. USA and clients are investing in 401(k) industry since its showing appositive growth in both stock market and individual’s financial security. The entire asset gained from RPF funds are worth 10 million around the globe.
401k Retirement Plan: A Case study on Data Path Limited
(BRAC University, 2022-06) Alam, Anna; Ahmed, Md. Shamim
Data Path Limited acts as a third-party administrator to its mother company, July Services established in Texas, USA. July Services is bound to outsource its business processes as the average gross salary in the US is high. It is due to this reason that the mother company arranges more TPA companies to carry out its 401k operations effectively and efficiently. The accounting principles or procedures of Retirement Provident Fund (RPF) followed by the USA is complex on root level as opposed to what we learn here in Bangladesh. People in the USA industry follow a set of rules and regulations while carrying out the 401k operations and it is due to those rules that the RPF accounting procedures have grown to be so complicated in the first place. The RPF industry without any doubt may have an impact on the outsourcing world here in Bangladesh. This sector happens to be lucrative as more people are investing in 401k plans at an exponential rate and simultaneously showing growth in both stock market and individual financial security. Bangladesh can learn a lot from this industry. This applies to how one must abide by rules and how the US government is concerned for its elderly and retired citizens.
4th industrial revolution turned hurdles for the capital market in Bangladesh: Possibilities and problems
(BRAC University, 11/23/2022) Tasfia, Naziza; Ahmed, Riyashad
In last couple of years stock market has developed is a major manner. Now brokerage houses are not only selling and buying stocks. They are educating people by providing market research and analysis. They are making people aware of future and creating tech based services. LankaBangla Securities is the country’s largest and number one brokerage house. As they are the pioneer in this industry, if we observe them we can easily understand the path where Brokerage houses are going. This future savvy thoughts are helping capital market to evolve. I have been working here in Business Development Department which made me a chance to know backoffice works with trading. In this report I have discussed LBS and what I have learned in this 4months. Moreover,I have discussed what additional services and changes LBS bought to get the first mover advantage. For justification I have shown the comparison with other brokerages and explained why other should follow LBS By the blessing of Fintech industry world is entering into a new era, 4IR, convinced by Professor Klaus Schwab, Founder and Executive Chairman of the World Economic Forum. This revolution has opened a new world to us connecting with the real one. However, Bangladesh if far from the portal. Why it is being difficult for us to step out with developed nations and why it is necessary for the economy of our country, I have tried to figure it out and the result is very fascinating. There are lots of benefits varies industry to industry. Thus, to do a deep research I have made this report from the capital perspective. In the last chapter you will find the result of the future of Bangladesh. KeyWords: 4IR: 4th Industrial Revolution; NFT: Non Fungible Token, FinTech: Financial Technology; CID; Criminal Investigation Department; LBSL: LankaBangla Securities Limited; BSEC: Bangladesh Securities and Exchange Commission;
5S implementation in repair & reproduction store, supply chain, British American Tobacco Bangladesh Ltd.
(BRAC University, 9/7/2014) Mahbub, Shadman; Razzak, Mohammad Rezaur
British American Tobacco has established itself as one of the greatest successful Organizations in the world. It has been operating in market for over 100 years and still its journey hasn’t slowed down a bit. British American Tobacco is playing a great significant role in Bangladeshi economy. As we know British American Tobacco Bangladesh is one of the largest multinational companies in the country and this company is the highest corporate tax payer in Bangladesh. The best companies around the world are discovering a powerful new source of competitive advantage. It's called supply-chain management and it encompasses all of those integrated activities that bring product to market and create satisfied customers. The Supply Chain Management Program integrates topics from manufacturing operations, purchasing, transportation, and physical distribution into a unified program. Successful supply chain management, then, coordinates and integrates all of these activities into a seamless process. It embraces and links all of the partners in the chain. In addition to the departments within the organization, these partners include vendors, carriers, third party companies, and information systems providers. British American Tobacco has an excellent supply chain system. It is so well maintained and organized that it has become this company’s key competitive advantage. They have applied so many scientific tools and concepts in the supply chain system to make it more effective and 5S is one of the concepts. They have implemented this concept to manage the materials and parts used to support the production process more effectively and efficiently. British American Tobacco has made their parts and materials maintenance process flawless but yet there are some recommendations in the end of this report about the 5S implementation in Repair & Reproduction Department, Supply Chain, British American Tobacco Bangladesh Ltd.
A 360-degree evaluation of business model and tendering process of Shadow International Limited
(BRAC University, 2020-09) Bashir, Waseque Bin; Ahmed, Shamim
Our organization SHADOW INTERNATIONAL is an Engineering Products Trading firm giving acquirement administrations to the Power Plants, Fertilizer Industries, Cement Industries, Paper Mills and Oil Refinery in Bangladesh as a perceived and all-around presumed Trading House since 1984. We have been speaking to Internationally rumored worldwide, European, Japanese, Korean, Indian and Chinese producers effectively to the diverse Power Plants, Fertilizer Industries, Cement Industries, Paper Mills and Petrochemical Industries in Bangladesh. We are providing supplies, materials, PALLMANN Machinery for wood preparing, Industrial Cooling Towers, Boiler Feed Pumps, Circulating Water Pumps, Condensate Pumps, Booster Pumps, Compressors and Compressors saves, Vacuum Pumps, Control Valves, Turbine and Turbine Spares and Industrial Boilers. Likewise, we are providing finished Cement plants for Dry Process from our Chinese Manufacturer. SHADOW INTERNATIONAL LIMITED can offer quality administrations reacting to the necessities of clients by providing required supplies, extras and materials for the smooth activity, fix and upkeep of various Industrial plants in Bangladesh.
A broad study on BRAC EPL stock brokerage limited : impact of commission rate on BRAC EPL stock brokerage Ltd.
(BRAC University, 9/7/2016) Farina, Tasmin Jahan; Chowdhury, Hasan Maksud
BRAC EPL Stock Brokerage Limited is a subsidiary of BRAC Bank Limited. It commenced operation under a new management team obtaining merchant bank license from the Securities and Exchange Commission (SEC) and became BRAC EPL (BRAC EPL Investments Ltd. & BRAC EPL Stock Brokerage Ltd.) from EPL in August 2009. BRAC Bank holds 76% of the equity of BRAC EPL, the rest held by a diverse group of international fund managers and capital market institutions at home and abroad. BRAC EPL Stock Brokerage Ltd. delivers a whole range of securities services including traditional merchant banking activities. It has already established itself as one of the top portfolio managers, serving more than 35000 clients country-wide from seven locations. In discharging professional services, BESBL makes concerted efforts to show ZERO tolerance towards non-compliance and emphasizes strict adherence to regulatory guidelines. The report focuses on “Impact of Commission Rate on BRAC EPL Stock Brokerage Ltd ". BESBL commenced its business just 7 years back. So it can be said that it is comparatively a new organization in the market. After only two years of its inception, the company faced the biggest capital market turbulence in the history of financial markets of Bangladesh. Its upward trend of net income got broken as soon as the capital market storm hit. The report is enriched in the steps that the organization should maintain to have a profitable business in future. One prerequisite of having a healthy investment climate in an economy is the availability of financing facility for the existing and potential borrowers. The two major sources of finance in any country are the banks and the capital market. So it is very important for BRAC EPL Stock Brokerage Limited to cope up with the turmoil of capital market of Bangladesh to have a consistent profit growth.
A case study and analysis of VFM campaign through out of home advertising of Airtel Bangladesh Limited
(BRAC University, 10/17/2015) Khan, Md Irfanul Haque; Islam, Tamzidul
As a part of academic requirement and completion of BBA program, I have been assigned to complete internship report on “A Case Study and Analysis of VFM campaign through out of home advertisingof Airtel Bangladesh Limited” under the guidance of Tamzidul Islam and Mr. A. K Rahath Ahmed. “A Case Study and Analysis of VFM campaign through out of home advertisingof Airtel Bangladesh Limited”; as such the topic is selected to make it clear. This report is divided into some sub segments. As prepared by a young employee in a reputed telecommunication company Airtel Bangladesh Limited, the report tries to go through the in depth details. The report starts with a general introduction of Airtel Bangladesh Limited where it describes the history of the organization, mission, vision, goal, strategy, organization structure and size, products, services, customers, markets, future plan of the organization etc. Then this report proceeds onto the preliminary talk about Airtel Bangladesh Limited. Airtel is one of the five operators in the telecommunications private sector of Bangladesh. It is a venture of Bharti Airtel Limited. At first it was introduced with a brand name WARID Telecom in May 10, 2007. In 2010, Warid Telecom sold a majority 70% stake in the company to India's Bharti Airtel Limited for US$300 million. The Bangladesh Telecommunication Regulatory Commission approved the deal on January 4, 2010. Bharti Airtel Limited took management control of the company and its board, and rebranded the company's services under its own Airtel brand from December 20, 2010. Afterward there is discussion about Airtel Bangladesh Limited’s different departments. After that it is continued on to the main focus of the report. This report is prepared on the basis of practical experience in Airtel Bangladesh Limited. This period helped a lot to learn about the practical scenario of Airtel Bangladesh Limited which is a dynamic countrywide GSM communication solution provider. This report has been presented based on practical observations and experience gathered from the company.
A case study of the financial and operational performance of Unique Hotel & Resorts PLC with comparative industry analysis
(BRAC University, 2025-11) Sami, Sikder Md. Muhtasim Fuad; Debnath, Nitai Chandra
This report provides a comprehensive review of the Unique Hotel & Resorts PLC (UHR PLC), one of the leading companies in the luxury hospitality industry in Bangladesh, and its financial and operational performance. To determine competitive position, the study assesses the liquidity, solvency, profitability, efficiency, and valuation ratios of UHR PLC and compares them with those of Sea Pearl Beach Resort & Spa Ltd. and The Peninsula. It also examines the effectiveness of the operation of this company, including automation, cost management, and brand partnerships that enhance efficiency. The results show that UHR PLC has good financial health and competent operations but that it can be further automated and integrated with sustainability. The report ends by giving practical recommendations to enhance financial control, technology development, and future growth.
A case study on clutter breaking advertising: IDLC wealth management campaign
(BRAC University, 8/27/2017) Fariba, Zeba; Akhtar, Afsana
IDLC Finance Limited is the country’s largest non-banking financial institution with an aim to aid in the development of Bangladesh by providing the necessary financial tools to the people. This includes providing loans and deposits as well as tools for the capital market. It aims to create a more investor friendly nation which is an absolute essentiality for a country in the path to development. This report looks into a specific campaign run for the Wealth Management products of the company which was designed to be nonconventional in such a manner as to break through the clutter and create customer perception as well as to establish IDLC Finance Limited as a company one can trust with their finances. This report analyzes each aspect of the campaign and describes in details the formation and application of the elements that made up the campaign. There were many learnings to be taken away from this campaign if looked at as a case study. It starts with the stark realities of the differences between classroom learnings and practical application of ideas. It was also noticed that while social media is an excellent medium that should be utilized further, the demography of Bangladesh is very different from the western countries, thus adaptations done and direct communications made with that in mind.
A case study on credit management challenges of Southeast Bank Limited
(BRAC University, 8/23/2017) Yeasmin, Fariya; Naznin, Humaira
This paper is prepared as a partial requirement of BBA Program, BRAC University. The objective of this paper is to provide detail information about the challenges of credit sanction and recovering process of Southeast Bank Limited. I have joined Mouchak Branch, Southeast Bank Limited as an intern on the month of May. Southeast Bank Limited is a private commercial bank. It has been founded on March 12, 1995 and the head office is in Dilkusha, Dhaka, Bangladesh. There are pros and cons of every approach to a report. However, this paper covers a very important aspect of Banking Industry (Credit management). The aim of this paper is to identify the challenges of Southeast Bank Limited while giving loans and to investigate those challenges for a depth insight into those challenges. Another important aim of this paper is to identify the challenges of Southeast bank limited while recovering the loan amounts and to recognize the importance of addressing those challenges. In the end of this paper, diagnose the steps that’s been taken to tackle those challenges & to point out the problems/ limitations associated with those steps. Overall, this paper will elaborately discuss the challenges that are most often faced by the respective bank, while they try to invest on their respected clients. Mostly the major problems while sanctioning loans are- unwillingness to provide real information on business, proper documentation, weak recovery system, misuse of investments and so on. There is a big list of problems that are faced by the bank regularly. These challenges are faced not only while sanctioning loans, but also there are some major challenges while recovering those loan amounts. So, this paper will provide significant information about the challenges of the bank and how they tackle those challenges. Lastly, Southeast Bank Limited is working really hard to not to invest on a dead horse by project sights visit, inspecting other documents properly and some other measures that will be discussed in this paper. It is said that- “credit might become problem-credit overnight.” If gradual deterioration in credit quality signals are not detected on time and proper actions are not taken to prevent problem-credit (Rahman, 2015).
A case study on employee hiring processing of Al Arafah Islami Bank Limited
(BRAC University, 2020-09) Bhuiyan, Anika Hoque; Ahsan, Feihan
Al-Arafah Islami Bank Limited is a shariah compliant bank in Bangladesh founded on 27 September 1995. A shariah council of the bank is responsible for ensuring the bank activities meet shariah requirements. It has made a positive contribution towards the socio economic development of the country with 182 branches of which 25 is AD throughout the country. During my internship in, I found out there are not enough research done to identify the future aspects of their recruitment and selection policies. I decided to work on this topic to find the new scopes that can be developed by them. The findings of my research suggests that how they can develop new strategies to update their system and sustain in the long run.
A case study on the financial outlook of Unilever in terms of stock valuation
(BRAC University, 2020-09) Shaikat, MD Shahriar Talukder; Lee, Sang H
The four years of journey with this university has been ending with the submission of this final report. The only thing I had understood that the knowledge that we learned during the university days need to be implemented in the actual job world for the better understanding of the knowledge. The internship has been one of the important parts of the university life as it gives us the opportunity of the actual business world. I have completed my internship with the Unilever Bangladesh and it has been one of the amazing journeys. The four-year knowledge of my university I have tried to implement and learn from them. I have done my final report on the financial standings of the company in the market but due to lack of financial information of the company in Bangladesh as it is not listed in Bangladesh, I had to took the information related to finance from the global database. During my report I had the opportunity to learn a completely new model “Multiple Valuation Method” which I had use for calculating the actual stock price of the company and compare with their market price. During the interpretation of the results I had learned the reasons behind the results and ho the market works outside Bangladesh. I had also learned the reasons behind the changes of the stock price and the possible reasons that happened in the stock market. This concept was completely new for me as I had to push myself a lot during this period to learn something completely new and implement it to the report. I had suggested some recommendations based on my findings. The company is one of the best multinational companies in the food industry in Bangladesh also outside the country. Finding out the financial standings of the company in the market had enlighten me with a lot of information related to finance of the company. I had tried to provide the necessary information of the company in my report and do justice to the calculation of the stock price in the market. The final output of my report shows that the price of the stock of the company in the global has been placed at high rate than the actual price of the stock. This is very much risky for the market as well as for the investors in the market. I have discussed the possible reasons and recommendations on my final output in details in my report
A comparative analysis between FDR & MIS services offered in IFIC Bank Ltd.
(BRAC University, 5/30/2013) Samiha, Mosarot-E-Khuda; Chowdhury, Md. Fazley Elahi
IFIC Bank started functioning as a finance company in 1976. It was formed as a joint venture between the Government of Bangladesh and several farsighted sponsors from private sector. As GOB relaxed rules and allowed private sector to establish banks in 1983, IFIC was transformed into a commercial bank. At present GOB owns 32.75% of total shares of the bank and private entrepreneurs own 8.62% of that. And the rest is in the hands of general people. The bank set its mission to present quality service to the clients through its skilled work force having dedication and innovative talents. This bank performs all commercial banking activities. You may have a Savings bank account or a Current account here. In addition you have the opportunity of a good number of Deposit schemes to choose from. IFIC is offering diversified product portfolio and lowest rates and charges which are their strength to proceed further in the business. Again, IFIC Bank has a few problem regarding target clients segments and promotional activities that should be rectified. The internship report is prepared with respect to the three months internship program in IFIC Bank Limited. The internship program helped me a lot to learn about the practical environment and situation of a financial institution and also make up a bridge between the theoretical and practical aspects and also to implement my theoretical knowledge in to the practical and realistic work environment. I tried to link up all the findings based on analysis and discussions. While preparing the report I always tried my best level to make it reliable and at the same time easily understandable. For this, I took customer survey on” A Comparative Analysis between FDR & MIS Services offered in IFIC Bank Ltd.” And also came up with a number of reference books and journals to get the theoretical backup. In spite of my heart and soul effort there may be some mistakes and unforeseen errors, which may arise due to my naive or inexperience state. I took 100 customers survey, base on my topic. I asked them some questions which help me to identify my problems and their answers. I ask them which service/scheme is more preferable FDR/MIS IFIC Bank and 2/3 customer prefer FDR service than MIS service.
A comparative analysis between traditional marketing approach and ACPLs’ newly introduced marketing approach in the FMCG market of Bangladesh
(BRAC University, 2022-12) Mahin, Muttaky Ibn; Islam, Mohammad Shahidul
The Internship report reflects my three months of work and learning as an Intern for a marketing campaign at ACME Consumer Products Ltd's Brand & Business Development Department. The research paper, titled " A Comparative Analysis Between Traditional Marketing Approach and ACPLs’ Newly Introduced Marketing Approach in The FMCG market of Bangladesh" was designed to examine the process of ACPL's new marketing campaign on field and how it may be conducted more efficiently. To begin, the report includes an overview of ACME group and ACME Consumer Products Ltd, as well as the major duties of all functional divisions, ACPL’s products and my job as an intern. According to the experts, the "Literature Review" section contains several significant Branding ideas. Later in the report's "Analysis and Interpretation of Data" section, it examines Post activities and the systematic approach of marketing strategy of a product‘s A to Z. Following the examination of the preceding section of the report, the important results were reviewed in order to make it more explicit. The research also acknowledges a set of adjustments that ACME Consumer Products Ltd might do to increase work productivity. To summarize, the experiences and learnings gained throughout the three-month Internship time with ACME Consumer Products Ltd were both difficult and interesting.
A comparative analysis of Babylon garments limited with its competitors
(BRAC University, 5/11/2010) Hussain, Maisia; Rahman, Sharmin Shabnam; Chowdhury, Anup
Babylon garments started its journey in 1986 by its five boards of directors. It is one of the major garments manufacturing organization in Bangladesh. This organization increasingly reducing its rejection and rework rate in-process and final garments in order to ensure product quality and delivery time as per buyer requirement and increase profitability. Babylon will ensure sufficient training and suitable work to increase productivity and skills of the employee. Now Babylon Garments has a 90000 square feet area. Its production capacity is around 240000, number of machines 1500 and number of employees at least 4000. In my report I tried to cover a short profile of Babylon group and major customers of Babylon garments. It also includes responsibilities of a merchandiser, my activity and the problems I faced and some recommendation. In addition, I included a short profile of 3 major competitors. Apart from this I also covered marketing mix (4p’s) of Babylon Garments. In the competitive analysis part I tried to compare Babylon Garments with its competitors.
A comparative analysis of Bangla vs. English push notifications on user engagement: a case study of Daraz Bangladesh
(BRAC University, 2026-01) Rana, Imam Hasan; Amir, Riasat Muhammad
This internship report aims to outline a tenure of 3 month long internship at Daraz Bangladesh in the Customer Retention Management (CRM) Department. The project aims to understand the efficacy of localised language vs English in push notifications copies in Bangladesh. Click Through Rates of 100 stratified data were analysed using T Test Analysis. The findings indicate a statistically significant preference for Bangla Content.
A comparative analysis of conventional and modern methods of credit risk assessment in financial institutions: implications for micro, small and medium enterprises (MSMEs)
(BRAC University, 2023-12) Hossain, Nabiha; Haque, Mohammad Mujibul
This report is a culmination of what I have garnered from my undergraduate classes and from the experience of my three-month internship period. Familiarizing myself with the corporate sector and gaining practical experience helped understand the academic knowledge in practice and prepare this report overviewing the three chapters discussing my experience, the organization and the research topic. Beginning with the first chapter, the information of the student, myself, at the allocated organization during the internship period. Additional details such as work place tasks, contribution to the organization all are addressed. From the three-month internship period, it was possible to build a bridge from the academic world to the corporate sector. Majoring in finance, and being in a financial organization such as IPDC Finance made it possible to see the reality of finance industry and the operations in-person and in detail. Moving to the second chapter, the organization part, covers all sectors of operations conducted by the organization, IPDC Finance. Management practices, marketing practices, financial performances & accounting practices, as well as the industry and company analysis. In the end of the chapter, certain recommendations are further provided based on the research done on the organization. Finally, in the third chapter, that is the research on “A Comparative Analysis of Conventional and Modern Methods of Credit Risk Assessment”. The topic dives into detailed analysis of the conventional methods being used. The report includes an example of memo, that is used by IPDC when assessing credit and is an important document when considering loan approvals. Further, the report analyzes the benefits of the modern methods, that are potential alternative tools to assess credit risk. This includes usage of Artificial Intelligence and Machine Learning in credit risk management, that will erase human error, biasness and such. This will be highly beneficial for the micro, small, and medium enterprises (MSMEs) which are often subject to not receiving the required funding due its nature and scale. The report comes to a conclusion to see the visible scopes and opportunities available if the modern methods are implemented by the financial institutions for its credit risk assessment