Impact of marketing on lead generation: REDX Logistics Limited
Date
5/22/2022
Authors
Journal Title
Journal ISSN
Volume Title
Publisher
BRAC University
Abstract
This report is a detailed overview of my internship journey at RedX Logistics Limited. During
my Internship I have learned a lot about Corporate Sales and its different applications. I have
known about the work flow of marketing agencies along with the functions the department
performs. I have learned to work in a corporate space which not only enriched me professionally
but also helped me grow personally as well. My contribution was appreciated by my supervisor
and other members of the department. As appreciation for my hard work and dedication RedX
Logistics Limited offered me full time employment in their organization and I am currently
working as a key account manager here.The career path I would be selecting for myself is quite
influenced from my internship as I have had a great opportunity to practically see how the
Corporate Sales sector is working and evolving in Bangladesh. However, this report has been
written in a short time. I tried my best to show the relation between marketing and sales and
summarized my learning in this report.
Description
Cataloged from PDF version of internship report.
Includes bibliographical references (page 32).
This internship report is submitted in partial fulfillment of the requirements for the degree of Bachelor of Business Administration, 2022.
Includes bibliographical references (page 32).
This internship report is submitted in partial fulfillment of the requirements for the degree of Bachelor of Business Administration, 2022.
Keywords
RedX Logistics Limited, Customer acquisition, Digital marketing, Marketing strategies, Logistics industry, Lead generation
