Impact of marketing on lead generation: REDX Logistics Limited

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Date

5/22/2022

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BRAC University

Abstract

This report is a detailed overview of my internship journey at RedX Logistics Limited. During my Internship I have learned a lot about Corporate Sales and its different applications. I have known about the work flow of marketing agencies along with the functions the department performs. I have learned to work in a corporate space which not only enriched me professionally but also helped me grow personally as well. My contribution was appreciated by my supervisor and other members of the department. As appreciation for my hard work and dedication RedX Logistics Limited offered me full time employment in their organization and I am currently working as a key account manager here.The career path I would be selecting for myself is quite influenced from my internship as I have had a great opportunity to practically see how the Corporate Sales sector is working and evolving in Bangladesh. However, this report has been written in a short time. I tried my best to show the relation between marketing and sales and summarized my learning in this report.

Description

Cataloged from PDF version of internship report.
Includes bibliographical references (page 32).
This internship report is submitted in partial fulfillment of the requirements for the degree of Bachelor of Business Administration, 2022.

Keywords

RedX Logistics Limited, Customer acquisition, Digital marketing, Marketing strategies, Logistics industry, Lead generation

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