Internship Report (Master of Business Administration)

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A brand plan on Symphony Mobile by market access providers ltd.
(BRAC University, 12/7/2017) Haque, Md. Nazmul; Chowdhury, Hasan Maksud
The heart of any business success lies in its strategies. Most aspects of business depend on how the companies develop its products and strategies. Without product branding strategy, business may not offer the best products or services in industry as well as will not understand customer needs which is very important during a product lifecycle. Product of any company cannot be marketed well without a proper, effective, planned and successful branding activities. The discussion in this study is intended to introduce some of the concepts and strategies of Market Access Providers Ltd about their branding processes. The paper is started with the description of Market Access Providers Limited. Where I have completed my 3 months internship program, from 1st September to 1st December 2017. In addition, this report contains a small overview and structure of Mobile and Electronic Department. Moreover, mobile market and business model information also include at body part of the report. Along with that marketing plan, targeted customer segment, SWOT analysis are also included in the report body, which will give a clear view regarding the status of the brand. I have tried my best to come up with the valid explanations for the report information and useful recommendation. However, due to lack of sufficient practical experience regarding such Statistical analysis, the recommendation may not be the very accurate enough. I believe a full reading of the will provide a brand development process and my duties over there.
A broad study on BRAC EPL Investment Limited
(BRAC University, 1/3/2016) Azim, Riashad; Haq, Mahmudul
BRAC EPL Investments Limited is a merchant bank and subsidiary of BRAC Bank Limited. It commenced operation under a new management team obtaining merchant bank license from the Securities and Exchange Commission (SEC) and became BRAC EPL (BRAC EPL Investments Ltd. & BRAC EPL Stock Brokerage Ltd.) from EPL in August 2009. BRAC Bank holds 76% of the equity of BRAC EPL, the rest held by a diverse group of international fund managers and capital market institutions at home and abroad. BRAC EPL Investments Ltd. delivers a whole range of investment banking services including traditional merchant ban king activities. It has already established itself as one of the top portfolio managers, serving more than 5600 clients country-wide from seven locations. In discharging professional services, BEIL makes concerted efforts to show ZERO tolerance towards non-compliance and emphasizes strict adherence to regulatory guidelines. The report focuses on “Business Process Reengineering of BRAC EPL Investments Limited ". BEIL commenced its business just 6 years back. So it can be said that it is comparatively a new organization in the market. After only two years of its inception, the company faced the biggest capital market turbulence in the history of financial markets of Bangladesh. Its upward trend of net income got broken as soon as the capital market storm hit. The report is enriched in the sterps that the organization should maintain to recover its current volatile situation by reengineering their business process. The financial performance analysis of BRAC EPL Investments Limited showed a significant deviation in the year 2014 in almost all the analyses. So, we can say that the capital market distress had a great impact on the profit growth of BRAC EPL. If BEIL acquire such steps of reengineering their business process then recent dilemma and distress management may recover earlier. One prerequisite of having a healthy investment climate in an economy is the availability of financing facility for the existing and potential borrowers. The two major sources of finance in any country are the banks and the capital market. So it is very important for BRAC EPL Investments Limited to cope up with the turmoil of capital market of Bangladesh to have a consistent profit growth.
A case study of functionalities of hotel management information system on Ascott Hotel
(BRAC University, 2015-08) Akter, Jesmin; Chowdhury, Mohammad Noman Hossain
As every industry now a days are gradually depending on automation and information industry, Hotel industry is not different. To sustain in the competition and develop a cost-effective management system, hotels are also adopting new automation techniques. Hotel Ascott has adopted IT to manage their everyday works and serve their customers more efficiently. They are doing this through their Hotel Management Software – NICE(Nimble Code Execution System). From receiving a guest till check-out of the guest, and from inventory to taking order from customer, marinating room service – everything has come under one umbrella. Just because of the NICE software, the hotel management claims that they have become more competitive and better serving hotel. As per the market scenario, a Hotel in the Baridhara Residential Area needs to have state-of-theart facilities but should not have any compromise in service. Hotel in that area with all these service incurs a lot of cost and taught to manage. NICE application helped the hotel to reduce the human effort to maintain the service quality and cost in HR. Moreover, the systems helps the hotel to delivery on time and seamless service.
A case study on human resource practices of Fair Food & Lifestyle Ltd.
(BRAC University, 4/4/2018) Rozario, Victoria Jany; Al Bashir, Md. Mamoon
Fair Food and Lifestyle Ltd was established back in 2008 as a trading company in the food industry. This is another of SBU of Fair Group which consisted of a few other SBUs. FFL Ltd is considered of the leading distribution business entity which offers premium food to its customer. The company entitles many internationally renowned brands which brought in quality and lifestyle food to the doorsteps of their customers. Lifestyle food indicates healthy food items that health conscious people intake to maintain their healthy food habit. This also indicates quality food intake at maximum to ensure a balanced lifestyle. FFL ensures their products reach out to its end customers through proper distribution channels throughout the country. This includes B2B channels, retail stores and direct distributors all over Bangladesh. This report contains basic summary of how human resource department of FFL works. Three months internship activities and its importance in practical corporate life are summed up in the report. Usually we learn and gain theoretical knowledge in our four walls classroom but there are many things unknown besides these bookish knowledge which I found not all theories fit all organization rather it varies organization to organization. They tend to modify them, update them and or just drop them when necessary. In my report I sincerely tried to show all HR practices and activities conducted and followed by FFL, find some flaws which drawing them and make some recommendation through which can improve the situation.
A case study on Lion Cinemas
(BRAC University, 2024-01) Tasnim, Zarin; Hossain, Saif
Mirza Abdul Khaled, Director of Lion Cinemas Pvt Ltd., is in a situation where he wants to grow his new business to more widespread. At present, the cinema hall is running but he wants to increase the number of customers. Lion Cinemas exhibits three types of movies which are Bengali, Hindi and English. Normally, the customers are less interested in local Movies rather than foreign movies. So, the main challenge of Lion Cinemas is to increase the number of spectators in the Local Cinema. This may lead to high profits in the business of Lion Cinemas if a high number of customers can be attracted to Local movies. It started its journey in 1930, it was closed due to some losses in 2002, later it was reopened in 2022. Though Lion Cinemas was not reestablished a long time ago, Mirza Abdul Khaled confronted that his activities were little delayed due to COVID-19 pandemic which began in 2019. Mirza Abdul Khaled should make important decisions for Lion Cinemas to find a sustainable and successful model for his business. Although the case details are very specific to the context of a developing country like Bangladesh, the general principals which are involved into this case can be applied to any kind of Cinema Hall in Bangladesh. It is not applicable through the whole worldwide Cinema Hall.
A case study on mostly effected industry in Bangladesh during COVID-19 & tackling the situation
(BRAC University, 9/30/2020) Huda, Md. Nazmul; Ahmed, Md. Shamim
A comparative analysis of financial performance between Viyellatax Spinning Limited and Square Textile Limited
(BRAC University, 2019-09) Foysal, Md.; Ahmed, Salehuddin
The report on “A Comparative Analysis of Financial Performance between Viyellatax Spinning Ltd and Square Textile Ltd.” is based on working knowledge and interview from Viyellatax Spinning Ltd and Square Textile Ltd. The topic of the report was approved by Dr. Salehuddin Ahmed, Professor, BRAC Business School, BRAC University. The report mainly contemplates on the topic “A Comparative Analysis of Financial Performance between Viyellatax Spinning Ltd and Square Textile Ltd.” to know financial position of Viyellatax Spinning Ltd and Square Textile Ltd.. First part of this report is based on the introduction which includes topics like objective, methodology and limitation of the study. Basically it defines the overall research and consultancy situation along with a corporation. In the next part of the report highlights a brief background of Viyellatax Spinning Ltd with its mission, vision, objective, products etc. This report also includes the income statement and balance sheet of Viyellatax Spinning Ltd. Finally this report includes the comparative analysis between Viyellatax Spinning Ltd and Square Textile Ltd according to their financial performance and financial performance evaluation from different aspects and adds a small recommendation which may be helpful for the company.
A comparative analysis of service quality of Airtel with other private telecommunication companies
(BRAC University, 2014) Hasan, Md. Mehdi; Razzak, Mohammad Rezaur
The research intends to a comparative analysis of perceived service quality of Airtel, the GSM mobile telephony service provider in Bangladesh with other service providers in Bangladesh with other private telecommunication service providers in Bangladesh. It is a descriptive study in nature which identifies the difference among the study variables such reliability, responsiveness, assurance, empathy, and tangibles. The sample for this study was the subscribers of Grameenphone, Banglalink, Robi, Citycell and Airtel. The researcher distributed 250 questionnaires among the respondents. Sufficient literature review and discussion suggest that the service influence the perception that consumers have regarding a company’s service. The the data for the study identifies the difference between the above mentioned study variables. The recommendation of the study thus has been done to develop the overall service quality by considering the discussed dimensions to provide a long and sustainable positive customer experience.
A comparative analysis on the compensation structure of an english medium school in Bangladesh (Based on Maple Leaf International School)
(BRAC University, 9/15/2014) Zewar, Urfa; Ahmad, Sohana Wadud
The report has been structured to analyze the situation of employment in the private English-medium schools in Bangladesh. For the fulfillment of the intended task, it was a preference to take Maple Leaf International School as the base to analyze, and two other well-known schools as Scholastica and Master Mind were also taken for comparing with the suggested one. Dhaka city is the base of many schools, both public and private, in Bangladesh. Now-a-days the compensation structure of teachers and staffs are significantly affecting the quality of service they are providing, due to the birth of many private schools in Bangladesh. Though schools fall in the category of non-profit organization, but the growing number of private schools and English-medium schools has increased the value of returns. The schools those follow the English curriculum require the best teachers who are efficient to teach and adapt the teaching style of the English curriculum. Thus the teachers are required to be well motivated to enhance their own capability, creativity & knowledge synchronizing the international methods and curriculum to teach. The quality of the task definitely gets affected due to the compensation the teachers and staffs are provided for their services. The report is intended to analyze such structure for an English-medium school and its comparison gives the view of other English-medium schools in Bangladesh.
A comparative study of consumers’ perception on real estate sector in Bangladesh
(BRAC University, 11/30/2015) Sakib, Nazmus; Islam, Mr.Tamzidul
The principal reason of real estate is to sale their property to their customers. Real estate companies are expected to support their clients with a legitimate business that matches consumers’ financial condition. Pressures of urbanization in this country are compounded by the unfavorable land man ration. Suvastu Development Limited has embarked upon a mission to make the maximum use of minimum land being sensitive to both environmental concerns and social continuity. Planned development by Suvastu Development Limited has added value to those prime areas of Dhaka City .Suvastu Development Limited has currently 300 employees, including drivers & peons. I have worked as an internship at Suvastu Development Limited from 15 August-15 November 2015. Suvastu Development Limited launched their first land project Suvastu Nazar Valley which was a milestone of the company. Suvastu Development Limited participates on REHAB housing fair two times in a year. In the fair we take a stole for selling the plots. To make the sale successful the corporate office always provides feedback to the local office. We provide the brochures, maps, & other accessories so that the sales team can easily make their sales. Finally Suvastu Development Limited has successfully established itself as one of the leading real estate developments in Bangladesh with reputation for a touch of class & dignity.
A Comparative study of pension system between USA and Bangladesh
(BRAC University, 2020-09) Hasan, Mahmudul; Ahmed, Riyashad
Data Path Ltd. is a business process outsourcing company which is the only company in Bangladesh who provides 401(k) retirement plan services to USA clients. In this report, I explored different aspects of Retirement plan process in USA and Bangladesh. I have described how effective and well-regulated US retirement plan industry is and how much behind, unstructured Bangladesh pension system are. As a legal binding, all employers in USA are required to offer retirement plan to their employees whereas in Bangladesh only public sector organizations have retirement benefits for their employees. In Bangladesh, Private sector pension system is very unstructured and not all private company has retirement plan for their employees, if any then benefits they provide are much lower compared to the public sector. Bangladesh government need to adopt a Universal Pension Scheme for all private and public service holders. To ensure the transparency of managing the retirement funds, every retirement plan should be audited by a certified auditor. Government may impose legal provision on every company to manage the retirement fund in a proper way. It may only be possible to provide retirement benefits to all private and public sector employees if government pursue a structured policy and impose the law in ‘The Company Act.’ Bangladesh can take the US pension system as a benchmark to start the compulsory pension scheme in private sectors.
A comparative study on credit risk management system of Prime Bank Limited
(BRAC University, 2019-12) Hoque, Sumaiya; Ahmed, Salehuddin
Prime bank limited is the emerging commercial bank in Bangladesh. Within a short period of time PBL has managed to establish itself as a strong performer in the financial market. It is rapidly expanding and enjoying a high growth rate. Its loan portfolio is increasing every year. For this reason, efficient management of credit risk management is crucial for continuous success of PBL. All commercial banks operating in Bangladesh are strictly regulated by Bangladesh Bank. It has provided a guideline for credit risk management. All banks try to comply with that guideline. Prime Bank Ltd. is no exception of this practice. PBL has segregated the credit related activities. Marketing, preparation of credit proposal, other documentation, credit disbursement, credit monitoring etc. are done at branch level. Credit administration and credit risk management related works are done at head office. In this report I have used primary and secondary sources to provide the detail of credit risk management process and did some research on how the existing employees working in CRM division feels about the importance of credit risk management policy and system for a Banks’s positive growth and success in the market. I have also tried to provide some recommendations based on my findings and on overall report that could be beneficial for further development of the CRM division. In addition, Prime Bank has already made significant progress within a very short period of its existence. The bank has been graded as a top-class bank in the country through internationally accepted CAMELS rating. The bank has already occupied an enviable position among its competitors after achieving success in all areas of business operation.
A comparative study on solvency and profitability of United Finance Limited
(BRAC University, 11/19/2017) Sangma, Malku Martin; Ahmed, Dr. Salehuddin
In the new competitive business era, NBFI is getting more competitive in Bangladesh. In this sector the most used financial statements are the balance sheet and profit and loss account where the balance sheet shows the financial position and profit and loss account shows the net profit or net loss of a NBFI. Solvency and profitability ratio analysis deals with these statements. NBFI is relatively new institution that is contributing toward the development of economy and it treated as an important service industry in modern world. Now days the concept of financial performance and research into its measurement is well advanced within finance and management fields. Financial statement analysis is defined as the process of identifying financial strengths and weaknesses of the firm. In this report there is a comparison of solvency and profitability of United Finance Limited with the other NBFIs of Bangladesh to know the position of United Finance Limited through ratio analysis and find out the difference with the industry average. This report also gives the concrete idea of a solvency and profitability of NBFI. Solvency and profitability through ratio analysis is the most popular trend to evaluate a NBFI’s performance over years or with other companies in an industry. NBFI’s profitability is a major concern in modern economy and profitability ratios of a NBFI show its overall efficiency and performance. These ratios represent the particular NBFI's ability to translate sales into profits at various stages of measurement, as well as represent its ability to measure the overall efficiency of the firm in generating returns for its shareholders. This analysis establishes relationship between the items of the balance sheet and the profit & loss account. In this report it describe the UFL’s financial statements for the last few years and also find out the industry average of other operating NBFIs of Bangladesh then analyze and focus significant comments regarding the changes in the financial position. Analysis and interpretation of these financial statements through ratio analysis has now become an important technique for performance appraisal because the investors, financial experts, management executives and the management of these NBFIs are always rely on these ratios to make important decisions.
A Comparative study on venture capital financing between Bangladesh Venture Capital Limited & BD Venture
(BRAC University, 2020-09) Shahjahan, Sanjana Binte; Ahmed, Salehuddin
This report is prepared as a requirement of the MBA program at BRAC University. This report focuses on the present condition of venture capital financing between Bangladesh Venture Capital limited & BD Venture trie. I tried my best to provide very clear data about the present scenario of the venture capital industry. New entrepreneurs do not always have access to capital in Bangladesh to put their thoughts into words or to put high growth potential into their innovations, particularly at their early stages. An acceptable flow of risky capital might play a role in accelerating upward entrepreneurial activity in our economy. This portion of risky funding for new ventures is usually generated by angel investors and venture capital firms. In this report, I focused my visualization through the chapters. First part of this report is based on the introduction which includes topics like objective, methodology, and limitation of the study, the second part is focusing on the theoretical aspects of the Venture Capital industry. In the third chapter corporate profile BD Venture & Bangladesh Venture Capital Limited that is an organizational overview as the study required, fourth chapter includes the comparative analysis between Bangladesh Venture Capital Limited & BD Venture according to their investment position, risk management capability from different aspects. At the end of the chapter, finding and suggests some recommendations which may be helpful for the company.
A comparison of Traditional Vs Digital Marketing approach in the NBFIs of Bangladesh with reference to IPDC Finance Limited
(BRAC University, 2020-06) Abedin, Tasnim; Ahmed, Md. Shamim
Nothing in this world is free from comparison. In the context of business comparison, the old and new ways of marketing have a lot of things to compare. There must be a sequence or a flow from the old to the new systems, but the old ones cannot be denied as, sometimes, old can be old. On the other hand, the new ones have to be well accepted to compete in the business market. A big challenge to celebrate the advantages minimizing the disadvantages. I tried to portray the comparison between traditional marketing and digital marketing as much as possible using examples of IPDC Finance Limited. In this time of technological advancement, every institution is in a competitive mood to be digitized. IPDC, as the first NBFI of Bangladesh, is not excluded from that competition. On the other hand, the old history of marketing system also cannot be abandoned as it enriched today’s image.
A competitive analysis on media & advertising agencies in Bangladesh
(BRAC University, 6/7/2021) Faisal, G.A.; Ahmed, Rafiuddin
The modern period is the period of advertising, and the likelihood of advertising success is determined by more than just the degree of creativity. Advertising messages frequently emphasize the virtues of a product or service. Manufacturers or organizations are obligated to maintain the promised attributes in order for customers to continue to buy these products or services; otherwise, customers will buy less of their products or services and patronize their competitors instead. The process of media planning, procurement, and implementation is critical for a successful campaign to achieve the best possible advertising results. The purpose of this paper is to investigate the effects and circumstances of various agencies in Bangladesh, as well as to learn how a media agency operates and what function it plays in the marketing industry. In order to fulfill the above mentioned goal and complete the study flawlessly, I used both primary and secondary sources of data collecting in a sensible and balanced manner. I attempted to conduct research using a questionnaire that would serve the purpose in the most efficient and effective manner possible. Due to variables such as expected lack of cooperation from some authorities and data confidentiality, I had to rely on secondary sources such as the internet, websites, magazines, and newspapers. Throughout this research, I have noticed a number of facts about advertising firms, including their strengths, weaknesses, possibilities, and dangers, all of which ought to be mentioned. Most advertising companies are primarily concerned with the demands of consumers, regardless of the type of the product or service being marketed. People working at modestly positioned advertising companies do not receive appropriate training. There is a lack of specialization, improvisation, and dynamism as a result of this.
A comprehensive analysis of sales & distribution of International Brands Ltd. (IBL) of MGH Group
(BRAC University, 2015) Islam, Md. Rashedul; Akhtar, Afsana
A comprehensive analysis on change management and HR practices of Dekko Garments Limited
(BRAC University, 2020-12) Ahmad, Saleh; Khan, Akbar Ali
Garments industry is now playing a vital role in our country. To run any garments in an effective and efficient way we have to make a strong Human Resources Department. It also helps to get the maximum output anyway. In spite of challenging variables in this pandemic, the garments business is surviving anyhow maintaining a lot of protocols to remain best. Dekko Garments limited is contributing the people of Bangladesh by various aspects. It is one of the largest garments’ factory in the district of Gazipur with the vision to stand out as a leading Green Garment factory in Bangladesh and contribute significantly to the national economic territory. HR department is significantly leading 100% compliance activity over the horizon and 80% of women worker indicating the pure empowerment of immobilized gender. I had an opportunity to pay a visit at Dekko garments Ltd. and I interviewed Md. Oziur Rahman, Assistant Manager- HR and Compliance, over the phone where he shared some points also related to HR practices and change management ideas practicing due to pandemic for the factory. I tried to cover as much as possible HR and change management activity of Dekko Garments Ltd.
A comprehensive report on reservation and packaging activities at GO BD GO Ltd.
(BRAC University, 4/30/2019) Hossain, Afrin; Ahmed, Riyashad
This report has been commissioned to present the obtained experience and knowledge during the three-month internship period at GOBDGO LIMITED. The report contains a detailed description of acquired first-hand knowledge from the daily activities performed in the different departments of the organization. The internship report is divided into sections. At the beginning I introduce GoBDGo LTD, where I mention about their products and an overview of their organization, including organization structure and hierarchy. Later on, I continued my report with writing about the internship experience I had throughout the last three months in GoBDGo LTD. I have tried my best to include my duties I had during the internship and what are experiences and reflection I have gained after this internship program. I also tried to include the contrast of academic life and practical work life that I have faced during this work experience. The internship report also gives an account of the work done with the organization along with benefits received from the organization. A part of the report focuses on how the difficulties were handled through interaction with supervisors. In the last sections, the influence of the work period in later life is described with appropriate illustrations along with a set of rectifications that would have been in order if an opportunity came up to redo the internship.
A critical analysis of customer satisfaction metrics and challenges at Daraz
(BRAC University, 2025-07) Dipika, Raisa Raqib; Chowdhury, Suman Paul
Daraz Bangladesh is a leading e-commerce platform that offers merchants a virtual storefront and gives customers easy access to online shopping. Daraz has grown rapidly after launching in 2015, the success would not have been possible without government’s encouragement for digitalization. This report shows the crucial opportunities and challenges Daraz come across when it comes to customer satisfaction. Issues like customer experience, customer service, delivery speed, and product quality play a vital role in influencing how customers feel about the app. Many users like Daraz for its reasonable price products, wide product selection, and convenience. However, there are daily challenges that the company face, including late deliveries, poor product quality, and issues with customer support. Daraz ensures its customers satisfied by putting rigorous quality monitoring on the seller, uses AI to customize shopping experience based on their search and improving logistics for fast delivery. Daraz also provides seamless return and refund procedures to make sure the customer does not remain unsatisfied. Challenges like supply chain management, product authenticity and keeping up service standards are some of the challenges Daraz face while fast expanding. To get rid of these challenges, it is important to make strategic technological investments, build partnerships with reliable suppliers, and implement a strong feedback method to continually enhance service quality. Despite Daraz's notable progress in building a robust online presence, concentrating on these crucial areas will help the company overcome current obstacles and increase customer happiness, which will guarantee long-term growth and a competitive edge in the changing e-commerce industry.