Internship Report (Master of Business Administration)

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    Pathao’s marketing challenges of sustaining growth and brand trust in the competitive ride-sharing market
    (BRAC University, 2026) Mitu, Shaheda Kabir; Islam, Mohammad Shahidul
    This case describes the critical marketing challenges Pathao has in upholding long term brand trust amongst an intensely competitive ride sharing scenery. As a native market leader that constructively diversified into an excellent-app development, Pathao must strategically defend its position against big all-encompassing and local rivals. The main issues studied include striking a balance between competitive pricing and long-term driver incentives, guaranteeing constant service quality and rider professionalism, and resolving important user concerns about security and safety. To sustain in market Pathao needs to have focused investment in service reliability, proactive trust building protocols, and continuous technological enhancement to align with Pathao’s value proposition.
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    General banking activities of Bank Asia limited (Bashundhara branch)
    (BRAC University, 2025-06) Lean, Nusrat Jahan; Islam, A.B.Mirza Md Azizul
    Now a days Modern Banking presents an extensive variety of economic services which includes credit, funds, and payment services. Establishing a good brand image of honesty to the shareholders is the vital characteristic of banking process. Internship program is an extensive process which helps a student to attain realistic understanding along with theoretical. Any Study which has no relation with on the job learning is actually not a learning at all and doesn’t help to recognize genuine situation of business world. I have obtained a huge bunch of practical knowledge on General Banking procedures performed by Bank Asia- Bashundhara Branch by getting chance to do internship here. As part of completing my post-graduation, I needed to complete a three month period of Internship program. I got selected at Bank Asia Ltd for internship. At Bank Asia I was consigned to do my intern in general banking section. In General Banking activities I took the opportunity to learn about as much as possible while I was working on the division. As one of the first generation commercial banks in Bangladesh Bank Asia proudly provides expert banking services and contributes to both social and economic development of the country. It has been able to set up one of the biggest networks in the country having 136 branches in different districts and providing excellent and error free services to its customer. The first and foremost intention and planning of Bank Asia Limited is to play a primary role in the financial activities of the country. Through adapted service, inventive practices, vibrant advance and well-organized administration, it has made a distinct mark in the area of private banking division. Through an imaginative credit policy, it is also decisively occupied in the improvement of business, trade, and production. Since General Banking is the main point of discussion in this report that is why I mostly discussed its diagnosis and necessity. General banking operation includes general account’s opening, requirements of opening accounts, schemes, rate of interest on deposit, cheque clearing and bills department sections, collection section, local remittance department and customer services.
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    HR’s role in managing payroll systems in Fashiontex International Limited
    (BRAC University, 2024) Chhonya, Mehazabin Alam; Andalib, Tarnima Warda
    My internship at Fashiontex International Limited enabled me to conduct a comprehensive investigation into the manual payroll management system and HR role in payroll efficiency, with precise compliance and employee satisfaction. The survey was conducted with 20 employees, each answering questions based on the Likert scale-measurement rating the payroll process through different aspects. The result favored a great share of positive opinion for compliance, nevertheless highlighted doubts about the correctness of payroll processing and need for technological innovations. Data analysis also revealed that while employees were grateful for timely payroll handling, they wished for greater automation-taking out the manual connections. A substantive outline will forward the workability of payroll management to be improved by enhancing employee satisfaction and retention in the company. My internship experience has given me more realization about the way HR traditionally worked for the garment industry, experimenting with how effective operations of a payroll system could be an enabler for organizational survival and success.
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    Impact of HR Information System (HRIS) on HR processes at Renata Limited
    (BRAC University, 6/18/2025) Momo, Sadia Islam; Chowdhury, Suman Paul
    Renata Limited, one of the leading pharmaceutical companies in Bangladesh. The main goal of this report is to evaluate the impact Empress has had on HR operations' accuracy, productivity, and efficiency. To digitize and optimize its human resources operations, such as payroll, attendance, leave management, recruitment, employee record management, and vehicle management, Renata Limited introduced Empress in 2016. This report analyzes the effectiveness of Empress using both qualitative and quantitative approaches, including surveys given to 22 HR employees. Empress improves data accuracy, reduces manual workload, and enhances departmental productivity as a whole. Most HR employees from this survey are quite satisfied with the software's functionality and use it on a day to day activities. Additionally, Empress facilitates quick decision-making and improves adherence to labor regulations. Renata's HR department has a transformative impact because of HRIS. Through a more data-driven and streamlined approach, the system has allowed the company to manage a large workforce effectively and has put it in a position to handle future HR challenges.
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    Inventory management impact on total quality management of SMC Enterprise Limited FMCG goods
    (BRAC University, 6/25/2024) Hoque, Arshadul; Islam, Md. Shamimul; Hoque, Mohammad Abdul
    This report, which is produced in the form of a report, summarizes the intern's work experience in SMC EL's overall Supply Chain Management activities. The main objectives of the program are to get practical experience in the area of supply chain management and to apply academic knowledge to the actual world of business. The other objective is to comprehend SMC EL's marketing plan for providing clients with customer service. The study is given in a descriptive manner, and the information was acquired from the personnel as well as from a number of books and business reports. There were a number of limitations when creating the study, with time being the primary one. This internship report goes into depth on the SMC's founding, history, array of products and services, mode of operation, etc. The mission and vision are also introduced briefly. Based on customer surveys utilizing the "Consumer Satisfaction of SMC PLUS" questionnaire and observations of their services, several strong aspects and some weak points have been discovered. SMC EL distinguishes itself from the competition by providing a wide choice of enticing offers and products that are beneficial for clients. This company is very technologically advanced, swiftly embraces new technology, and fosters a culture that is highly motivating for all of its employees. Additionally, SMC EL must focus on employee and customer satisfaction in order to stay up with the changing economic situation.
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    E-banking & general banking activities of Dhaka Bank PLC
    (BRAC University, 2025-04) Adiba, Humaira; Hafiz, Nusrat
    This report presents the findings of my internship, which focused on the practical aspects of "e- banking and General Banking Activities" at Dhaka Bank Limited, specifically at the Karwan Bazar Branch. The distinction between theoretical knowledge and practical experience is significant. The insights provided by employees involved in general banking and other areas were instrumental in the completion of this report, which offers comprehensive and accurate information regarding my internship activities. Dhaka Bank Limited commenced operations on July 5, 1995, as a second-generation private bank. Throughout its journey, the bank has successfully realized the aspirations of its founders. Today, it stands as one of the foremost banks in the private sector, making a substantial contribution to the national economy. The bank's headquarters is situated in Naya Paltan, Dhaka, and it currently operates 100 branches along with three SME service centers across the country, continuously striving for excellence in service through its diverse products and offerings. General banking serves as the foundation for all banking operations. The internship report is a requisite component of my degree program. As part of the internship, I was placed at the Karwan Bazar Branch of Dhaka Bank Limited. Over the course of the three-month internship, I gained valuable insights into the operations of commercial banks. This report delves into the activities of Dhaka Bank at the Karwan Bazar Branch, highlighting its role as a leading non-governmental organization. It encompasses information regarding all commercial activities undertaken by the bank, with a primary focus on the General Banking system of Dhaka Bank Limited. The general banking operations include all routine activities conducted by the bank. In this report, I have elaborated on various types of account holders and account types, such as Savings Accounts, Current Accounts, Fixed Deposit Rates (FDR), Pension Saving Schemes (PSS), and other existing accounts, along with their respective rates and the various activities associated with General Banking.
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    Utilizing AI to enhance HR processes: a study on its impact on employee Retention at Venturas Ltd.
    (BRAC University, 2026-02) Rahat, Md. Redwanul Islam; Andalib, Tarnima Warda
    This report summarizes my internship at Venturas Ltd., It is a Japanese IT company based company in Bangladesh and they are specialized in managing IT projects from Japan for Bangladeshi engineer’s. My focus became on HR capabilities, specifically integrating AI into HR tactics and participating activities and growth employee engagement and focus on employee retention. The company can benefit from understanding how technologies like AI can improve HR by helping to implement AI-powered tools, organizing employee engagement events Key takeaways include the importance of data-driven decision-making and employee flexibility. Based on my findings, I recommend ongoing training for HR professionals in the use of AI and fostering a culture of innovation to continuously improve HR practices. Overall, this experience demonstrated how AI affects HR at Venturas Limited for helping employee retention and its importance in the changing IT landscape.
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    Customer feedback on SSLCOMMERZ for enhancing metro rail payment solutions
    (BRAC University, 2026-02) Ahmad, Ha-meem; Andalib, Tarnima Warda
    In this study, the crucial role that Human Resources (HR) plays at SSLCOMMERZ in allowing payment solutions for the Dhaka Metro Rail Project is investigated. This study also explores the feedback on the customers of using the metro rail usage. Data was collected from 100 respondent representing various occupations and industries from private professional sectors in IT finance and others. As Bangladesh begins to implement significant infrastructure development, the use of effective payment mechanisms is essential to the success of the project. The Human Resources department plays a crucial role in the process of recruiting and training skilled professionals who are capable of developing and implementing payment solutions that are tailored to meet the specific requirements of large-scale projects. The focus of this article is on human resource management strategies that, in addition to maintaining compliance and fostering collaboration among many stakeholders, synchronize talent management with project requirements. Additionally, it addresses the challenges that are experienced in the process of integrating payment systems within an infrastructure environment that is undergoing rapid change and makes recommendations for improvements to HR practices that will increase the efficiency with which these projects are supported. By increasing its human resources capabilities, SSLCOMMERZ has the potential to significantly contribute to the successful implementation of the Metro Rail Project, which will ultimately lead to the advancement of the transportation industry across the nation.
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    Financial analysis of introducing renewable lithium battery storage system for Dongjin Longervity Industry Limited
    (BRAC University, 2026-01) Islam, Shahidul; Hoque, Mohammad Enamul
    I have been recruited as a Finance Intern at Dongjin Longervity Industry Limited. I have analyzed the market feasibility for introducing a lithium renewable battery storage system in Bangladesh. The nation’s energy demands have been increasing. There are possibilities of supportive government policies for renewable energy in the future. On the contrary, electricity costs have been rising. Thus, the lithium renewable battery market has potential growth opportunities. Dongjin has good networks with engineering firms, biomedical equipment manufacturers, and government projects. Thus, the company can think about introducing renewable energy storage solutions. Nevertheless, a complete analysis provides major opportunities and challenges. Regulatory unpredictability, huge initial investment costs, technological adaptation challenges, and economic instabilities affect consumer behavior and are the major challenges in this regard. Furthermore, environmental awareness regarding battery disposal as well as uncertainty regarding supply chain carry probable risks. Though these challenges linger in the corner, my analysis shows that going into this market would align with Bangladesh's sustainability goals. In the long run it will benefit Dongjin. To achieve the goal, Dongjin needs to focus on selecting strategic partners and exhaust their existing resources. Dongjin Longervity Industry Limited may avail a big piece of cake in the growing demand for sustainable energy solutions. They should foster an environment of long-term growth and profitability. This analysis will shed light on these vital points.
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    Measuring performance of Pubali Bank Limited by camels rating system
    (BRAC University, 2/26/2026) Robin, Abid Hasan; Mahi, Abu Saad Md. Masnun Al
    This report is written as a part of the requirements for the Master of business administration degree at Brac university.This report explains the details of Pubali bank’s management, marketing strategies and also financial aspects, which will help readers to understand Pubali bank well.Camels rating has been done for the last five years in order to find the financial performance of Pubali bank in the banking sector.Financial data for this write up were taken from financial statements, which are pretty much available in the website. Moreover, information were also collected from the officers of bank and those information have been written in the report. Camels rating system has been done for the five years of the bank from the year 2020-2024 and rating have been given from 1 to 5 to each year. This report is concluded by showing how well Pubali bank performed over the last five years as a private commercial bank and recommendations have also been given for the bank to improve its situation.