Internship Report (Bachelor of Business Administration)

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    Comfort in a bowl: how Chopstick became the go-to meal for Gen Z living away from home
    (BRAC University, 2026-01) Jania, Moonjarin Hasnat; Mahmud , M.A.
    As a partial fulfillment of the Bachelor of Business Administration (BBA) program at BRAC University this internship report titled “Comfort in a Bowl: How Chopstick Became the Go-To Meal for Gen Z Living Away from Home” was mandatory. The report is all about the findings and analysis of my three-month internship experience at Square Food & Beverage Limited (SFBL), one of the leading FMCG companies in Bangladesh. The research looks at the Chopstick brand. This is a popular brand of quick noodles that people in Generation Z really like. Especially people in Generation Z who live away from their families like the Chopstick brand. The Chopstick brand is something that these people, in Generation Z eat when they are not living with their families. The report comprises three principal chapters. In the First Chapter, a comprehensive summary of the internship, detailing the student's information, the workplaces, job responsibilities, gained knowledge, and personal contribution on the experience. Chapter 2 talks about thorough organizational analysis of SFBL, sharing the firm overview, departmental procedures, human resource management, marketing strategies, industry competitiveness, operations and information systems, and principal limits. Chapter 3 is about the project part of the report. It looks at how Chopstick's liked by young people, known as Gen Z, who live away from home. This chapter thinks about how Chopstick makes these young people feel how it works for them and how easy it is to get. The study involved surveying 150 to 200 individuals to understand their preferences for Chopstick, to know if the taste, price and availability of Chopstick are important to these people and also to know if Chopstick makes them feel comfortable and happy. The paper finishes with essential findings, insights, and recommendations for SFBL to enhance Chopstick’s emotional positioning and sustain its competitive edge in Bangladesh's instant noodles market.
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    The impact of streaming services on traditional TV services in Bangladesh
    (BRAC University, 2025-05) Hasan, Rakibul; Hasan, Md Tanvir; Tabassum, Takmilla
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    An analysis of the effectiveness of marketing and public relations strategies on company promotions: a case Study of Daily Star Digital sector
    (BRAC University, 2023-09) Mahim, Mahia Sunnah; Enam, Fabiha
    I decided to start my internship at The Daily Star because it seemed like the best place for me to apply what I've learned in school and pursue my interests. Starting on March 1, 2023, I interned at "The Daily Star" as a feature writer until May 31, 2023, as part of my undergraduate degree. During my twelve weeks here, I have seen several stages of the news making and feature writing processes. This internship gave me a front-row seat to The Daily Star's feature-writing and -editing process. I've contributed to the field in various ways, including writing features and working on other relevant projects. So, in this internship report, I'll be focusing on how I went about writing features. This paper has three sections. The first chapter introduces the concept of The Daily Star and covers its background, ad pricing, sub-brand policies, and social media and digital marketing strategies. The second chapter provides a high-level overview of the Bangladeshi newspaper industry, including a SWOT analysis, promotional marketing, and the current state of digital public involvement with The Daily Star on social media. However, the primary rival to The Daily Star's data analysis continues to be the emphasis of this chapter. My internship at Daily Star provides the context for the third chapter's discussion of approach and implication. I have also made connections between my personal experience and several scholarly notions. My writing has improved, and I've gained fresh knowledge and perspective on pressing social problems thanks to this experience. This paper, in its entirety, is a retrospective of my time spent developing as a feature writer at The Daily Star.
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    The effectiveness of an FMCG Company’s employer branding practices: Can social media be used to generate better hires?
    (BRAC University, 2022-09) Tanha, Esha Alam; Shaown, Mr. Jubairul Islam
    Nestlé started its journey back in 1866 when Henry Nestlé created the world’s first effective breastmilk replacement formula. The organization has gone through two world wars and evens some major controversies during its 156 years of history, and is currently one of the leading Fast Moving Consumer Goods (FMCG) companies of the world. Nestlé has been operating in Bangladesh since the 1990’s, beginning as a joint venture in 1992 and being formalized as a wholly owned subsidiary in 1998, with its current headquarters located at Tejgaon Industrial Area, Dhaka. For nearly three decades, Nestlé Bangladesh Limited has been offering Bangladeshi consumers a diverse range of products across multiple segments, including dairy, coffee and beverages, instant food items, infant nutrition, breakfast cereals, and confectionary items. The company generally practices a democratic leadership style, where the decision-making process involves engaging with subordinates and taking their inputs and concerns into account. Among its employees, the company encourages a culture of learning, which is supported by a number of training and development initiatives focused on growing both soft and hard skills. As for recruiting said employees in the first place, Nestlé has separate hiring processes in place depending on whether they’re hiring interns, entry-level employees, or mid-level and upper level managers. The compensations structure generally follows a pay mix including base pay, allowances, incentives, as well as the incorporation of benefits such as insurance and PTO. While Nestlé’s marketing strategy and target customers are extremely diverse, given the diversity of product segments it operates in. In essence, almost everyone but the ultra-elite and the poverty-stricken are target customers of the company, and it uses whatever marketing strategy is relevant to each brand, product, and specific target segment. The company also has a track record of excellent advertising practices, and continues to win awards for them. Nestlé’s operations management structure is quite organized, with both the supply chain and distribution chain being segmented into appropriate functions. The company’s IT practices are however quite simple, and mostly include common documentation and communication tools from Microsoft. The organization operates in a moderately-highly competitive environment, and its global financial state is one that is heavily debt-leveraged but quite profitable. A dedicated platform is however used by the sales department for keeping track of sales, inventory, and distribution information. The FMCG sector that Nestlé operates in is one that is moderately high in terms of overall competition. While threat from new entrants is extremely low due to the high financial barrier to entry, threats from substitute goods and existing rivalry is quite high, along with supplier bargaining power, and bargaining power of customers is extremely high. Nestlé’s strengths mostly include brand image, infrastructure, and intellectual property, while weakness are mainly a controversial history and high costs. It has the opportunity to tap into new e-commerce marketplace, while facing the threat from increased competition. In the research project chapter, social media-based employer branding in the FMCG sector has been explored through a qualitative study. Although the existing body of literature suggest that employer branding should lead to higher employee performance and lower employee turnover, the findings of the study do not agree with this premise. The most likely causes behind the disagreement are theorized to either be a gap in the employer branding being implemented, or the existence of unobserved external factors. It is highly unlikely that the existing body of knowledge is flawed, since a wide range of authors agree on the premise, and as such, the issue with the results must lie elsewhere.
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    How International Supply Chain Alliance(ISCEA) is approaching university students
    (BRAC University, 2020-04) Haque, Md.Ashikul; Shawon, Jubairul Islam
    The topic of the report is “How International Supply Chain Education Alliance(ISCEA) is approaching university students”. ISCEA Bangladesh proudly provides a range of services for contributing to excel both individual and organizational performance. In this report a brief overview of ISCEA’s major business practices in terms of marketing in Bangladesh has been provided and highlighted. Their internal strategic analysis mentioning their completive position in comparison to their competitors has been discussed as well. The values and culture of ISCEA and how the two are interlinked with each other has been mentioned. The major findings of the research are ISCEA’s current marketing strategies are focused on generalized marketing tasks, innovation and creativity. They are also extensively focused on software and IT on certain aspects of marketing. Lack of market research is a major aspect that ISCEA needs to overcome on in order to make efficient use of resources. A proper market research with the participation of hierarchy may help ISCEA to determine what tools to use for specific campaigns. Recently ISCEA has set the target to approach university students so proper market research is a must for them. Nevertheless, this report will serve as an important evaluation of marketing approach to younger generation by applying modern techniques from business viewpoint.
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    A scoping analysis of private sector engagement in humanitarian response in Bangladesh
    (BRAC University, 2020-06) Ovy, Md. Tanvir Rahman; Rahman, Md. Shezanur
    To complete my BBA program,I did my internship atInspira Advisory and Consulting Limited. Throughout thisreportitdescribes all my learnings and experience I have gained while working in theorganization.Bangladesh is a disaster-prone country which is they every year our country receives a large amountof aid from foreign. Due to dual graduation Bangladesh is losing fund for disaster related problems.Day by day, financial aid from foreign countries is decreasing. As a result, Bangladesh have to survive own their own. The aim of this research was to evaluate the effectiveness of Corporate Social Responsibility (CSR) practices of 30 privates sector companies operating in Bangladeshand alsoscoping analysis of Private sector Engagement in Humanitarian Response in Bangladesh. In first chapter,there isoverview of the internship which includes student information, internship information and internship outcome. In this second chapter of this report,Organization Part: Overview, Operations and a Strategic Audit is described. Third chapter contain scopinganalysis of Private sector Engagement in Humanitarian Response in Bangladesh, its methodology, findings and analysis.
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    Chevron Bangladesh and impact of degree of financial leverage on profitability of Chevron and its global competitors
    (BRAC University, 2020-01) Rahman, Abul Khayar Mohammod Fazlur; Rahman, Sharmin Shabnam
    The financial analysis shows Chevron Corporation stock yields lower expected return than the market at higher levels of risk. Moreover, the stocks are overvalued. Ratio analysis shows an overall satisfactory performance against its competitors in terms of leverage and profitability. The study models the relationship of profitability; measured by return on asset; and degree of financial leverage while controlling for degree of operating leverage and degree of total leverage. The model is established using Pooled Model and Individual Effects Model in STATA on secondary accounting data. Although the results are inconclusive as number of individual observations is small (only 3 companies), it provides crucial insights. As DFL increases ROA decreases for all three models. The Fixed Effect Model (one of the Individual Effects Model) can explain 18.69% variation in return on assets and is most intuitive. It conforms to the existing theory that in the long-run, the only benefit of leverage that a firm enjoys is tax shield. Thus, capital structure decision should optimize level of debt financing to minimize the effects of taxation especially for companies like Chevron Corporation who pay nearly a third of their operating income in effective tax.
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    Corporate Social Responsibility (CSR) influence on brand equity in energy sector: a case on Chevron Bangladesh
    (BRAC University, 2019-12) Ananta, Antara Tarannum; Mamoon, Mahreen
    Corporate Social responsibility in Bangladesh is quite new comparative to its introduction in the industrial and business world. CSR aims to bridge stakeholders and the local community of the area of operations for an organization to depict their intention of believing in the greater good as a good corporate citizen. Moreover, CSR activities has been legally framed to accelerate community development through sustainable economic growth, leading to correlation of CSR activities and brand equity. In the corporate or business world in the recent times, CSR activities work as an endorsement to the brand equity and reputation of the organization. In the energy sector, CSR activities play a huge role in order to maintain peace and harmony in the community included in the area of operation. Since this sector is very sensitive in regard to environmental, health and safety hazards, for long-term success such sustainable engagement with the community plays a pivotal role. As energy sector deals with the natural resources of the earth which is to be depleted in the coming years, conservation through sustainability is an absolute necessity. Hence, through channeling information of the practice of CSR activities in the energy sector scrutinizes how corporations respond to predicaments.
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    Vendor enlistment at Chevron Bangladesh
    (BRAC University, 2019-08) Hassan, Kashfia; Habib, Asphia
    Chevron, one of the world’s leading integrated energy companies, is operating in Bangladesh as the largest producer of natural gas. Their production accounts for about 55% of the total domestic natural gas production (about chevron in bangladesh). Besides helping our economy grow, Chevron is always participating in many CSR activities which has helped our community thrive in terms of education, healthcare, skill development, tree plantings and safety training, etc. The Finance department at Chevron Bangladesh consists of four teams among which I have mainly worked with the Compliance team. This internship has given me the opportunity to gain firsthand experience on how they keep tabs on their vendors and ensure all laws are being complied with. This report discusses the main responsibilities I have had as an Intern in assisting the Vendor enlistment process.
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    Critical analysis of the recruitment and selection process of Chevron Bangladesh
    (BRAC University, 5/2/2019) Fariya, Sanzia Karim; Akhtar, Afsana
    Chevron Bangladesh is the largest producer of natural gas in our country. It supplies approximately 50% of Bangladesh’s natural gas consumption. In Bangladesh, Chevron has discovered three natural gas fields which are Jalalabad Field, Moulavi Bazar and Bibiyana Gas Field in the years 1998, 1999 and 1998 consecutively. Being one of the largest foreign investors and highest corporate taxpayers of the country, Chevron has been contributing to Bangladesh’s economy in several ways along with its various CSR activities. The Human Resources department of Chevron Bangladesh is not just the bridge between jobs and individuals looking for jobs. Chevron has always firmly believed that its employees are its biggest assets and the HR department ensures that the right person has been chosen for the right position. Chevron Bangladesh has a very thorough, transparent and systematic recruitment and selection process to hire the best candidates who are well equipped with required skills and qualities specific to the position and as well the best fit for ethics specific to the company and its culture. However, there are ways in which this process can be made more efficient. While the current process has always resulted in providing the right talented but not always at the right time since there are long gaps between certain steps which also reduces the value of the process. Lack of human resource or the failure to provide the resource at the time of need has a direct impact on the goal of improving organizational performance. Reducing the circular time can help the organization in avoiding such implications. This report has been one of my major tasks as an HR intern at Chevron Bangladesh. Besides giving me the opportunity to work with every single member of the HR team, this task has also resulted in a great understanding of the recruitment and selection process of such a dynamic organization like Chevron in terms of both strategic and administrative aspects which will definitely be of great help in my future endeavors and career. I hope my internship report will give a thorough insight to that as I have given my best to make it as detailed as possible while having restrictions and limitations.