Internship Report (Bachelor of Business Administration)
Browse
2307 results
Search Results
Item General banking system of Uttara Bank Limited(BRAC University, 4/8/2019) Mim, Mashira Mostafa; Haq, K. M. NafiulUttara Bank Limited has established in 1965 under the name of “Eastern Banking Corporation Limited” with the manifest goal of quickening exchange and interest in the financially frigid eastern wing of the then Pakistan. After the liberation of Bangladesh, the Bank evident a remarkable change and renamed as “Uttara Bank” in March, 1972. In 1983, it was denationalized and become a commercial bank in the private sector under the name of “Uttara Bank Limited”. Banks are playing an important role in a country’s socio-economic development. Uttara Bank Limited is successfully doing its best and contributing into the country’s economy from the time of its establishment. Customer Satisfaction is one of the most important things for progress and succession of any service driven institution. In that case, UBL is very much acquainted. To earn customer satisfaction, they offer variety of services. There are three departments of UBL Principle Branch. Such as- General Banking Department, Foreign Exchange Department and Credit Department. They serve their customers through these three departments. Firstly, the General Banking Department provides services by doing the basic and primary tasks of the bank. This department also consists of three sections: Main cash with cash cell; Deposit section: savings, current, FDR, SNTD, Clearing Bills; Accounts, These primary tasks include account opening, providing master credit card, internet banking, offering different type of schemes to the customers, different type of bills and fees collection etc. (Maduwa, n.d., para. 4) Secondly, the Foreign Exchange department also plays a vital role in serving customers. This department also relies on three section- Export, Import and Foreign Remittance. Thirdly, the credit department has also three different sections i.e. General Loan, Industrial Loan and Loan Recovery. (Maduwa, n.d., para. 5) In service-oriented industry, this is really complicated to strictly proceed with a standard rule and earn customer satisfaction. However, Uttara Bank Limited is efficiently operating its existing products and services to its customers. Compare to other private banks, UBL provides proper quality of service to its clients in a quicker way. Meanwhile, they have made a satisfactory progress in all the areas of business.Item The future of digital marketing In Bangladesh(BRAC University, 2019-09) Firoz, Nafisa; Mamoon, MahreenWe are living in an age of technological change where technology has invaded human life, has brought about changes making things possible which thought to be impossible in the past. Digital marketing is playing a huge part in the business arena worldwide. It has made communication easy for both companies and consumers to connect with each other. Digital marketing has made everything easy from offering a product or service to the potential consumers, branding, and reaching maximum consumers with the help of internet. Working in a digital firm has made me thinking about this particular world where people trade without physical presence; with the help of digital marketing, they are selling off their product or service within a short amount of time. This digital firm has helped me to understand the importance of digital marketing for a business and how it can improve overall activities of a business. It can bring a huge change within business by exposing their product or service in the outer world with the help of digital advertisement through social media and other format, reaching maximum number of people in order to offer their brand and also to create loyal consumers. In this report, I have described about the importance of digital marketing and how it will affect in the future in the context of Bangladesh. This report will show the scenario of digital marketing in Bangladesh, how people perceiving the change in terms of digital advertising and the era of social media where all the business deeply depends on advertising in online platforms and how it is bringing changes and benefiting the start-up companiesItem Influence of digital marketing: connecting customers digitally with Symphony mobile(BRAC University, 2019-05) Rahman, SK. Moinur; Adrita, Ummul WaraThe following internship report is a reflection of my work at Pink Creative Limited and my understanding of the Digital Marketing Industry and how it contributes to the development of the client’s marketing strategy. My internship journey had started on the 27th December 2018 and I am fortunate to say that because of my performance and past experience, I was hired as a permanent employee and my designation is Junior Executive in Digital Services department. Therefore, I am being treated as a full-time employee at my workplace which helped me to observe the workplace culture closely and gave me a clear idea on how the digital agencies can shape a marketing strategy for the clients. The internship report starts with a brief introduction of my workplace, i.e. Pink Creative Limited and the services that the marketing agency offers. Next, the significance of the report is discussed here. Moreover, the wonders that a marketing agency does and how the social media tools functions are then thoroughly been mentioned. To make a better understanding, I have tried to relate the topic with the brand that I have been working with, “Symphony Mobile” and discussed how this brand has been communicating with the customers with the help of Facebook digital analytics and tools. Since I have been working in the digital services department, here I mainly focused on Facebook, because Facebook controls a major and important part of Symphony Mobile’s digital platform. Thus, some of the recent tools of Facebook and how this analytics works has been discussed in the later part of the report. The report will also provide an in-depth view of the brand Symphony Mobile, and how the brand has used the Facebook analytical reports which helped it to take further calculated decisions.Item What is DSP? Functions of DSP in Eskimi(BRAC University, 2019-12) Hossain, Md. Mahtab; Haque, K.M. NafiulProgrammatic ads are new in Bangladeshi context. Eskimi DSP is the founder of programmatic ad in Bangladesh. In this platform there are various department but I got the chance to work on Business Development Department and Ad Operations Department. This report focused about the process of Lead Generation and Ad Operations department work or task. Lead generation is a part of business development department. Here some people worked for connect people from the corporate market and try to understand them about the services of Eskimi. When the targeted people get the primary idea of the services they will connect back to Eskimi. After that sales team give them the overall idea of the services which Eskimi provides very effectively. Apart from the lead generation I would like to say more about Ad Operations because I worked in this department very closely. This department mainly focused on operating various types of ads in our DSP inventory sites. According to the client’s requirement and budget this department will execute the plan. So basically this depart plays a vital role in Eskimi DSP BD.Item Role of digital marketing in creating brand awareness and affecting consumer buying behavior(BRAC University, 2019-12) Rahman, Md. Zubair; Akhtar, AfsanaHaving started my career as an intern in one of the country's largest advertising agencies, I was able to see the transformation occurring in the marketing communications arena. With the rise of digital media and the advancement of technology, as well as the changes in modern people's lifestyles, the way to communicate to them was also changing. In line with those changes, the relatively new digital marketing field was gaining enormous momentum and other communication processes were also becoming dependent on it to achieve optimal success for campaigns. And to ensure that optimal success, the company divided the Digital Marketing team in a streamlined manner which placed five categories of resources in the mix to form one large team, consisting of Planners, Account Managers, Copywriters, Graphic Designers & Animators, and last but not the least, Media Buyers. As a member of the Account Management & Client Servicing team, I have looked after one of the prominent FMCG brands in the country, CBL Munchee Bangladesh. While working for this brand, I have experienced first-hand the effect of digital marketing on consumer purchase behavior. CBL Munchee Bangladesh is a flagship biscuit brand of Ceylon Biscuits Limited in Bangladesh. They have around 15 different biscuits for the Bangladeshi market. Now, there are a few challenges of having to promote so many products of one company. Firstly, if you want to promote them digitally, it is better to maintain separate social media brand pages in the digital space for each of them. While this may be the more effective way to ensure the maximum reach of those brands, this is not very budget-friendly, and hence this would not be the ideal route for most of the FMCG brands in Bangladesh. vi So, the companies go for the second option, which is promoting all the brands/products through one single social media page. And this is where it gets really challenging. Given the large volume of advertising messages that the average consumers are exposed to on a daily basis on their news feeds, it is already very difficult to build awareness for one product, let alone 15 products. Hence, this report is about how did we create brand awareness and influence the consumer buying behavior. Here, I have also written about their product, price, place, and promotion strategy in the digital space.Item Effectiveness of procurement of Ajkerdeal.com(BRAC University, 9/8/2019) Niloy, Masroor Masud; Chowdhury , Md. Hasan MaksudThe report titled “Effectiveness of procurement of Ajkerdeal.com” is the result of my continuous practice an experience of my three months internship. The main objective behind this report is to analyze the whole procurement and fulfilment process of the company. This report focus about the sellers response and customer satisfaction level in Ajkerdeal. This report includes about all the facilities that Ajkerdeal is offering to their customer through its online market. Thus, the data used in this report is very important in regard to find out the key facts in fulfilling the research objectives. Some suggestions were also provided which may help the company to perform better in the future.Item A study on confectionery product distributor’s activities compared with compliance issues and standards set by Nestlé Bangladesh Ltd.'(BRAC University, 2019) Farhan, Nadeem; Mohiuddin, Md. FazlaThis report will show the Nestlé Confectionery products’ exclusive national distributors’ activities compared with the compliance standards set by Nestlé Bangladesh Ltd. must be fulfilled and maintained by distributor. Nestlé Confectionery exclusive products are Kit kat, Munch, BarOne, Nestlé classic, Dessert Truffle available in Bangladesh and being officially marketed by Nestlé Bangladesh Ltd. since December 2018. Like other products, confectionery products are not directly under sale department rather it has a unique trend to be operated separately which brings the application of appointing a national distributor for marketing and sales distribution operations. After fulfilling the primary requirements and under certain conditions, “RTM- Route To Market”, a national distributor got the contract for this responsibility. My job was to observe their activities and compare with the compliance standards to keep them aligned with instructions given by Nestlé Bangladesh Ltd.Item Extensive training program in the BPO industry of Bangladesh(BRAC University, 2018) Samad, Solaiman Bin; Hossain, SaifIn Augmedix Bangladesh, I have found a few solutions concerning the efficient condition and circumstance of an overall establishment and also make up a system between the hypothetical and normal bits of scribe training and contraptions. The area level position report is set up concerning five months of information in the attainable and practical workplace. This report is made out of three sections. The key part is Definitive Diagram which contains the progressive history, profile, vision, mission, various leveled structure and organizations of the affiliation. Second segment is concerning my expert preparing which complement on diagram of my action commitments, nature of the job, different aspects of job performance, critical observations and recommendations. And in the last chapter, I described the report showing the findings, analysis and results with end and a couple of wellsprings of sources at the end. It is the major and progressively realistic bit of the literature where I endeavored to underscore on scribe training in Augmedix Bangladesh. I endeavored to expansion up all of the disclosures subject to examination and talks. While setting up the report I always endeavored my best measurement to put it real and meanwhile adequately sensible. In spite of my focal center effort there may be a couple of oversights and startling slip-ups, which may rise in view of my guilelessness condition.Item Special audit in a readymade garments company(BRAC University, 2019-12) Choudhury, Danial-Bin-Zaidi; Nahid, Kamrul HasanThe report titled “Special Audit in Readymade Garments Company” is an outcome of BBA internship program. This type of internship program helps the students to relate theoretical knowledge with the practical apply. This report covers overall detail practice on special audit by ACNABIN Chartered Accountants in readymade garments companies in the context of Bangladesh. ACNABIN is one of the top ranked chartered accountancy firm in Bangladesh. This firm maintains a good relationship with good organization and also doing consultancy in many organizations. ACNABIN has some well-known partners who are enhancing the firm with their caliber and experience. In my 12 weeks of internship period, I worked with an audit team as an audit intern at client’s home office for the special audit purpose. It provides the reasonable assurance in audit report. In this report, introduction part consists of methodology, limitation and over view of ACNABIN. In next part, scopes of special audit in RMG Company are discussed. Following that in next part, the sectors which need ginger concentration if needed. In last part is about the job responsibility of an intern in ACNABIN. To conclude with, numerous checklists are included for more explanation.Item Why Bangladesh StartUps does not reach to its proper potentials(BRAC University, 2019-12) Karim, Maliha Parihan; Ahmed, Md. ShamimThe report covers my internship experience in Grameenphone Digital division in Startup Eco system team. My research was on startups in Bangladesh. I was fortunate to be able to work for that startup eco system in Bangladesh by this I got to know how this ecosystem works and how Bangladeshi people are accepting the startups. I also focused on the Startups which are working with GP accelerator right now and I also mentioned about the alumnus of GP Accelerator and Pre Accelerator program. Lastly I have worked on why Bangladeshi startups cannot reach to its full potential, their positive, demerits condition and my humble suggestions on startup ecosystem of Bangladesh.