What is DSP? Functions of DSP in Eskimi

Abstract

Programmatic ads are new in Bangladeshi context. Eskimi DSP is the founder of programmatic ad in Bangladesh. In this platform there are various department but I got the chance to work on Business Development Department and Ad Operations Department. This report focused about the process of Lead Generation and Ad Operations department work or task. Lead generation is a part of business development department. Here some people worked for connect people from the corporate market and try to understand them about the services of Eskimi. When the targeted people get the primary idea of the services they will connect back to Eskimi. After that sales team give them the overall idea of the services which Eskimi provides very effectively. Apart from the lead generation I would like to say more about Ad Operations because I worked in this department very closely. This department mainly focused on operating various types of ads in our DSP inventory sites. According to the client’s requirement and budget this department will execute the plan. So basically this depart plays a vital role in Eskimi DSP BD.