A comparative analysis of Bangla vs. English push notifications on user engagement: a case study of Daraz Bangladesh
Date
2026-01
Authors
Journal Title
Journal ISSN
Volume Title
Publisher
BRAC University
Abstract
This internship report aims to outline a tenure of 3 month long internship at Daraz Bangladesh in the Customer Retention Management (CRM) Department. The project aims to understand the efficacy of localised language vs English in push notifications copies in Bangladesh. Click Through Rates of 100 stratified data were analysed using T Test Analysis. The findings indicate a statistically significant preference for Bangla Content.
Description
Cataloged from PDF version of internship report.
Includes bibliographical references (page 32-34).
This internship report is submitted in partial fulfillment of the requirements for the degree of Bachelor of Business Administration, 2026.
Includes bibliographical references (page 32-34).
This internship report is submitted in partial fulfillment of the requirements for the degree of Bachelor of Business Administration, 2026.
Keywords
Daraz Bangladesh, Push notifications, User engagement, Click-through rate, E-commerce, Customer Retention Management, CRM