Internship Report (Master of Business Administration)

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    Comparative market analysis of Robi Axiata PLC
    (BRAC University, 2024-01) Ahmed, Md. Rashed; Maroof, Saad
    This report is on “Comparative Market Analysis of Robi Axiata LTD”. Since I have completed my internship under market operations, my report is about their comparative market analysis. Formerly known as Telekom Malaysia International (Bangladesh) Robi Axiata Limited recently merged with another telecom operator which is Airtel Bangladesh. This report also includes the company’s objectives, purpose, vision and mission. This report also include the Company’s managerial structure and divisions. Mainly, Robi offers three types of products and services, which are Prepaid/postpaid packages, internet and VAS. With others operators the comparison of Robi’s different packages is shown in table form. During internship period, my job at Robi is described in this report accordingly which includes my routine wise works and other different types of works. I have completed some surveys and analyzed them which were based on the customer preference, customer satisfaction and dissatisfaction, operator preference based on different categories and the results are described in the report. There’re some limitations while preparing the report. Lastly, I had some recommendation to Robi which I felt would be beneficial for them to follow.
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    Customers satisfaction of Daraz Bangladesh
    (BRAC University, 2023-12) Jahan, Nusrat; Alam, Kausar
    DARAZ Bangladesh is the pioneer of the E-commerce industry in Bangladesh who has brought a new era in the electronic shopping trend. It has set forth new trends for customers and also provided an extensive number of business options. I made an effort to include some facts in my report. In this report where it divided by three chapters. In the First chapter I have given a brief about myself, employment overview and shared my experiences and benefits during the work where I did my 3-month internship. In the Second Chapter the overview of Daraz with mission, vision and the operational processes. There I have made the internal and external analysis of Daraz based on the customers satisfaction. In Third Chapter where the project part is introduced with the objectives and methodology. I have tried to measure and analyze the customer satisfaction by analyzing the data which I have collected during my internship and I made a survey, collected responses. Based on the survey report I found some issues and know the needs about the customers which can help for better satisfaction. Finally, in the report has stated some problems in findings about the service and processes of Daraz and I have included some recommendations to overcome from the problems for better satisfaction of its customer. The project reveals the various processes and daily service and queries of customers. Based on the analysis, the report made some recommendations. I made an effort to learn about the service conditions of DARAZ and the kinds of services that customers are expecting from Daraz. In order to satisfy customers and understand their needs and demands, it is necessary to understand and make some changes in the service structure.