Internship Report (Master of Business Administration)

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Comparative market analysis of Robi Axiata PLC
(BRAC University, 2024-01) Ahmed, Md. Rashed; Maroof, Saad
This report is on “Comparative Market Analysis of Robi Axiata LTD”. Since I have completed my internship under market operations, my report is about their comparative market analysis. Formerly known as Telekom Malaysia International (Bangladesh) Robi Axiata Limited recently merged with another telecom operator which is Airtel Bangladesh. This report also includes the company’s objectives, purpose, vision and mission. This report also include the Company’s managerial structure and divisions. Mainly, Robi offers three types of products and services, which are Prepaid/postpaid packages, internet and VAS. With others operators the comparison of Robi’s different packages is shown in table form. During internship period, my job at Robi is described in this report accordingly which includes my routine wise works and other different types of works. I have completed some surveys and analyzed them which were based on the customer preference, customer satisfaction and dissatisfaction, operator preference based on different categories and the results are described in the report. There’re some limitations while preparing the report. Lastly, I had some recommendation to Robi which I felt would be beneficial for them to follow.