BRAC Bank TARA- Exploring an untapped segment

Abstract

BRAC Bank Limited is one of the top-ranked commercial banks of Bangladesh which has been contributing to our country’s economy. BRAC Bank Limited is trying to focus on how to contribute more for the betterment of the country and “BRAC Bank -TARA” is a new way to empower women in this era. The topic of my internship report is “BRAC Bank TARAExploring an Untapped Segment”. It focuses on the latest highlighted feature in the banking industry of Bangladesh. This report expresses about this new woman banking segment that is being offered by BRAC Bank and the perspectives of the account holders of TARA. A survey has been conducted to find out whether the account holders think that BRAC Bank TARA is contributing our country by empowering woman. However, this report is divided into several parts as per the requirements of the internship report format. It contains an overview of BRAC Bank limited, management practices, marketing practices, financial & accounting practices, operations & information system practices and so on. I have also tried to discuss in details about BRAC Bank TARA in this report and I conducted a survey with 52 account holders of BRAC Bank TARA. Later, the research result has been analyzed & I have put some recommendations