Digital marketing campaign analysis of Square Food and Beverage Limited

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Date

2021-10

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BRAC University

Abstract

The internship report focuses on the work experience I have accumulated as an intern in the Marketing Department of SFBL which is a well-known Bangladeshi company. I especially focused around the Digital Marketing campaigns that embraced to leave their purchaser delighted and engaged. SFBL has consistently been keeping up with quality service and their activities incorporate an immense number of administrations which they convey utilizing various media stages like TVC, OVC, YT and Facebook. I have shared point by point experiences alongside the organizational overview .Later I have examined about the fruitful Campaigns SFBL has attempted .simultaneously I have additionally referenced with regards to branding and positioning was accomplished for the items to make marks more alluring than the contenders and furthermore hold these brands in the buyers mentalities. SFBL is consistently enthusiastic and committed about offering the quality assistance to reinforce their standing and is consistently open to thoughts and act of spontaneity to make their customer toward the day's end.

Description

Cataloged from PDF version of internship report.
Includes bibliographical references (pages 19-20 ).
This internship report is submitted in partial fulfillment of the requirements for the degree of Bachelor of Business Administration, 2021.

Keywords

Digital marketing, Square Food and Beverage Limited (SFBL), TVC, OVC, Branding, Positioning

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