A comparative analysis of Bangla vs. English push notifications on user engagement: a case study of Daraz Bangladesh

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dc.contributor.advisorAmir, Riasat Muhammad
dc.contributor.authorRana, Imam Hasan
dc.date.accessioned2026-04-13T04:26:34Z
dc.date.available2026-04-13T04:26:34Z
dc.date.issued2026-01
dc.descriptionCataloged from PDF version of internship report.
dc.descriptionIncludes bibliographical references (page 32-34).
dc.descriptionThis internship report is submitted in partial fulfillment of the requirements for the degree of Bachelor of Business Administration, 2026.
dc.description.abstractThis internship report aims to outline a tenure of 3 month long internship at Daraz Bangladesh in the Customer Retention Management (CRM) Department. The project aims to understand the efficacy of localised language vs English in push notifications copies in Bangladesh. Click Through Rates of 100 stratified data were analysed using T Test Analysis. The findings indicate a statistically significant preference for Bangla Content.
dc.identifier.otherID 21104031
dc.identifier.otherhttps://dspace.bracu.ac.bd/server/api/core/items/9d7804da-ef97-4324-9bc7-29d9f98de765
dc.identifier.urihttp://hdl.handle.net/10361/27871
dc.language.isoen
dc.publisherBRAC University
dc.sourceBRAC University Institutional Repository
dc.subjectDaraz Bangladesh
dc.subjectPush notifications
dc.subjectUser engagement
dc.subjectClick-through rate
dc.subjectE-commerce
dc.subjectCustomer Retention Management
dc.subjectCRM
dc.titleA comparative analysis of Bangla vs. English push notifications on user engagement: a case study of Daraz Bangladesh
dc.typeInternship Report

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Internship Report (Bachelor of Business Administration)