Importance of measuring relationship quality in the retail industry: an asian perspective

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dc.contributor.authorAziz, Md. Tareque
dc.date.accessioned2016-09-19T04:55:44Z
dc.date.available2016-09-19T04:55:44Z
dc.date.issued2012
dc.descriptionThis article was published in ELK ASIA PACIFIC JOURNAL OF MARKETING AND RETAIL MANAGEMENT [© 2012 ELK's International Journal of Marketing] and the definite version is available at : http://www.elkjournals.com/MasterAdmin/UploadFolder/4-IMPORTANCE-OF-MEASURING-RELATIONSHIP/4-IMPORTANCE-OF-MEASURING-RELATIONSHIP.pdf The article website is at: http://www.elkjournals.com/
dc.description.abstractIn this article the author has identified the necessity and importance of developing a new relationship quality measurement scale (RELQUAL) to assess the degree of relationship quality between the retailers and their suppliers from an Asian perspective. Relationship quality is presented as a higher order concept. Findings reveal that the quality of relationship in the retail industry needs to be measured because of its high theoretical as well as practical implications.
dc.identifier.citationAziz, M. T. (2012). Importance of measuring relationship quality in the retail industry: an asian perspective. Importance of measuring relationship quality in the retail industry: an asian perspective, 3(2), 28–34. Retrieved from http://www.elkjournals.com/
dc.identifier.otherhttps://dspace.bracu.ac.bd/server/api/core/items/afecd754-23e9-40a0-be84-f554a3b0a876
dc.identifier.urihttp://hdl.handle.net/10361/6404
dc.language.isoen
dc.publisher© 2012 ELK ASIA PACIFIC JOURNAL OF MARKETING AND RETAIL MANAGEMENT
dc.sourceBRAC University Institutional Repository
dc.subjectMarketing
dc.titleImportance of measuring relationship quality in the retail industry: an asian perspective
dc.typeArticle

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