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Item Evaluating the effect of cost related factors on relationship quality: An investigation of retailer-supplier relationship in Bangladesh(© 2013, Emerald Group Publishing Limited) Tareque Aziz, Mohammed; Noor, Nor Azila MohdPurpose – In today's competitive retail industry maintaining relationships with suppliers has become very important to modern day retailers. To develop and maintain long-term relationships with their suppliers, retailers need to identify and understand the key antecedents enhancing the quality of their relationships. The purpose of this paper is to evaluate the effect of the cost related factors on relationship quality in the retail industry. Design/methodology/approach – This study is exploratory in nature and involved factor and multiple regression analysis. Data were cross sectional in nature and the unit of analysis was individual retail companies in Bangladesh. Findings – Results derived from the exploratory factor analysis revealed a new factor named operational cost. The results of the regression analysis showed that termination cost became the strongest predictor influencing the quality of a retailer's relationship with its suppliers. Research limitations/implications – The characteristics of the three cost related factors from the study indicated that future research should focus on and incorporate other factors influencing relationship quality in retail settings. Practical implications – The results from the study identified a few key cost factors, based upon which the retailers can take necessary steps to develop effective relationship marketing strategies with their suppliers. Social implications – The findings from this research can guide retailers to enhance their relationship with their suppliers, thus contributing toward a more harmonious working environment within the B2B domain. Originality/value – The research is based on primary data collected from Bangladesh's retail industry.Item Evaluating the role of relationship termination cost in measuring relationship quality in retail industry: a relationship marketing approach(© 2014 ELK ASIA PACIFIC JOURNAL OF MARKETING AND RETAIL MANAGEMENT, 2014-01) Aziz, Md. TarequeIn this article the author has identified the importance of termination cost in measuring retailer-supplier relationship quality from the retail perspective. The author conducted a comprehensive literature review and highlighted the necessities of considering termination cost in assessing relationship quality in the retail domain. This study is basically a review of the existing literature in relationship marketing. As termination cost has not been considered as a determining factor in influencing relationship quality, the author attempted to identify its potential to influence relationship quality in the retail domain. Previous literature indicates that it is reasonable to expect that termination cost plays a significant role in enhancing the relationship quality in the B2B setting. The study is suggestive of the importance of testing the role of termination cost. The author recommends that future researchers should explore its potential to influence the quality of relationship in the retail industry through quantitative research. Termination cost provides retailers with an effective measure to influence the quality of their relationships with their existing suppliers.Item Importance of measuring relationship quality in the retail industry: an asian perspective(© 2012 ELK ASIA PACIFIC JOURNAL OF MARKETING AND RETAIL MANAGEMENT, 2012) Aziz, Md. TarequeIn this article the author has identified the necessity and importance of developing a new relationship quality measurement scale (RELQUAL) to assess the degree of relationship quality between the retailers and their suppliers from an Asian perspective. Relationship quality is presented as a higher order concept. Findings reveal that the quality of relationship in the retail industry needs to be measured because of its high theoretical as well as practical implications.Item Importance of communication in determining retailer-supplier relationship quality: a relationship marketing approach(© 2012 ELK's International Journal of Marketing, 2012) Aziz, Md. TarequeIn this article the author has identified the importance of communication in determining retailer-supplier relationship quality from retail perspective. The author conducted a comprehensive literature review and portrayed the necessities of communication in assessing relationship quality between the retailers and their suppliers.Item Relationship quality in Bangladeshi retail industry(© (2012) IACSIT Press, Singapore, 2012) Aziz, Md. Tareque; Azila, NorIn this article the authors develop a new measurement scale (The RELQUAL scale for retailers) to assess the degree of relationship quality between the retailers and their suppliers. The sample of this study consists of retailers in Bangladesh. Relationship quality is presented as a high order concept. Using factor analysis, findings reveal that a better quality of relationship results in trust upon the supplier. The four item new scale shows strong evidence of reliability as well as validity among the Bangladeshi retailers. Suggestions for applying the measures in future research are presented.