Importance of measuring relationship quality in the retail industry: an asian perspective
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Date
2012
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© 2012 ELK ASIA PACIFIC JOURNAL OF MARKETING AND RETAIL MANAGEMENT
Abstract
In this article the author has identified the necessity and importance of developing a new
relationship quality measurement scale (RELQUAL) to assess the degree of relationship quality between
the retailers and their suppliers from an Asian perspective. Relationship quality is presented as a higher
order concept. Findings reveal that the quality of relationship in the retail industry needs to be measured
because of its high theoretical as well as practical implications.
Description
This article was published in ELK ASIA PACIFIC JOURNAL OF MARKETING AND RETAIL MANAGEMENT [© 2012 ELK's International Journal of Marketing] and the definite version is available at : http://www.elkjournals.com/MasterAdmin/UploadFolder/4-IMPORTANCE-OF-MEASURING-RELATIONSHIP/4-IMPORTANCE-OF-MEASURING-RELATIONSHIP.pdf
The article website is at: http://www.elkjournals.com/
Keywords
Marketing
Citation
Aziz, M. T. (2012). Importance of measuring relationship quality in the retail industry: an asian perspective. Importance of measuring relationship quality in the retail industry: an asian perspective, 3(2), 28–34. Retrieved from http://www.elkjournals.com/