Employer branding of Daraz Bangladesh Ltd.

Abstract

Employer Branding of Daraz Bangladesh is an important function of Human Resources which manages and influences the reputation as an employer among job seekers, employees and key stakeholders. To attract best talents among the job seekers and for retaining, the employee’s employer branding plays a vital role in Daraz Bangladesh. Campus engagement activities like Daraz Xpedite, recruitment programs, maintaining corporate culture, differentiating the offerings as employer are some of the activities Human Resources Team undertakes to improve their employer brand image among the stakeholders in Daraz Bangladesh. Being aware of the benefits of a good employer brand image HR team of Daraz Bangladesh consistently working to improve their employer brand Image.