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CONSUMER CHOICE BEHAVIOR TOWARDS MOBILE PHONE OPERATORS IN BANGLADESH
(Eastern University, 2022-10-02) Ashaduzzaman, Md.; Ahmed, S. M. Sohel; Khan, Md. Moniruzzaman
This study discloses Consumers Choice Behavior Pattern towards Telecommunication Operators. People in Bangladesh are becoming busy day by day and more professional than previous. They need to share more information to each other because demography has changed due to the era of globalization. Mobile phone has introduced a tremendous change in the communication sector in our country. It has changed the communication structure also. People in various occupations and income levels are using mobile phone intensively for their occupational purpose and personal purpose as well. Now a day the world is called ‘Global village’. It is only possible for the developed and modern communication technology. The business world and general life is becoming more complex day by day. Women are coming outside from the four walls. They are working with male hand in hand. They are engaging with various types of professions. In this situation information is essential to respond to the changing environment.95 consumers were interviewed with a structured questionnaire. Both primary and secondary data were used. This study finds that the Grameenphone users are extremely satisfied (90%) followed by the other operators. This study is expected to help solid understanding of Consumer Behavior Pattern.
Impact Study of Environmental Factors on Sales Productivity in IDS Bangladesh
(Eastern University, 2011-07-01) Ashaduzzaman, Md.
The purpose of this research is to investigate the relationship between the sales productivity of an organization and the environmental factors: the number of product and services, coverage of areas, competitors, advertisement budget, number of customers and system monitoring and so on. Using the IDS Bangladesh as a primary research target, this paper used hypotheses that are tested using linear regression analysis by taking data from 2003 to 2008. And the result shows that the firm’s sales performance was indeed impacted by the size of the areas, number of competitors, advertisement budget and the number of clients and so on.
Study of Satisfaction in Mobile Operators of GrameenPhone Network
(Eastern University, 2011-01) Ashaduzzaman, Md.
The network quality leads to customers’ satisfaction, which in turn leads to customer loyalty. Network is one of the ways for attracting and retaining customers to the organization. Customer perception is a very important factor to measure network quality and overall service quality. This paper i s an attempt to assess the current network capacity like the Radio base station(RBS), Base transmission station (BTS) and Roll out control (ROC) systems that are used to provide services like Pre-Paid, Post Paid Recharge, Hardware and Value Added Services of GrameenPhone. This paper also aims to identify the gap between customers’ perception about the GrameenPhone network on the one hand and the network quality provided by the company on the other hand. Through exploratory research, it has been identified different dimensions of consumers’ satisfaction about the Grameenphone network and formulated hypotheses on the basis of focus group discussion. Then using conclusive research it has been proved the hypotheses. The result found that GrameenPhone provides the quality network and the company is improving their quality network day by day. Finally, some suggestions have been offered for improving the GrameenPhone’s network quality.
User Satisfaction Review of Private Commercial Banks in Bangladesh
(Eastern University, 2022-09-20) Ashaduzzaman, Md.; Khan, Md. Moniruzzaman; Farhana, Sheila
Customer satisfaction is a contemporary approach for quality measurement in enterprises and Organizations and serves the development of a truly customer oriented management and culture. Measuring customer satisfaction offers an immediate, meaningful and objective feedback about clients’ preferences and expectations. In this way, company’s performance may be evaluated in relation to a set of satisfaction dimensions that indicate the strong and the weak points of a business organization. This paper presents an original customer satisfaction survey in the private commercial banking sector of Bangladesh. The implemented methodology is based on the SERVQUAL instrument for the measurement of perceived service quality by using five service dimensions. A research has been conducted to study the relationship between service quality dimensions and customer satisfaction. The purposive sampling technique has been used to collect total 300 samples by taking 20 respondents from 15 private commercial banks. Positive and significant relationship has been found between service quality dimensions (reliability, responsiveness, assurance, empathy, and tangibles) and customer satisfaction. The study highlights implications for marketers in banking industry for improvement in delivery of service quality.