Impact Study of Environmental Factors on Sales Productivity in IDS Bangladesh

Abstract

The purpose of this research is to investigate the relationship between the sales productivity of an organization and the environmental factors: the number of product and services, coverage of areas, competitors, advertisement budget, number of customers and system monitoring and so on. Using the IDS Bangladesh as a primary research target, this paper used hypotheses that are tested using linear regression analysis by taking data from 2003 to 2008. And the result shows that the firm’s sales performance was indeed impacted by the size of the areas, number of competitors, advertisement budget and the number of clients and so on.