Year 2018

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PROFITABILITY OF RICE CULTIVATION IN THE SELECTED AREAS OF TANGAIL DISTRICT IN BANGLADESH
(DEPARTMENT OF AGRIBUSINESS & MARKETING, 2018) JAHID, MD. JAHIDUZZAMAN
The purpose of the study was to identify the major socio-economic characteristics of rice farmers; to assess the profitability of rice production farmers; and to identify problem faced by the farmers in rice production. The study was undertaken purposively in Mirzapur upazila under Tangail district. Validated and well- structured interview schedule (questionnaire) was used to collect data from 95 rice cultivars during 1 s t August, 2019 to 1 st September, 2019. The average yields of rice was 10374 kg per hectare for the farmers. The gross returns per hectare was Tk. 186732.00. It was observed that per hectare net return was Tk. 8484.52. Cost and returns were worked out to estimate profitability of rice production. Per hectare total cost, gross return, net return and gross margin were Tk. 178247.48, Tk. 186732.00, Tk. 215931.00 and Tk. 60354.5 respectively. Benefit Cost Ratio was 1.047. Cobb- Douglas production function analysis was carried out for examining the factors affecting the profitability of input use. In most of the cases the coefficients of irrigation, human labor, cost of TSP, cost of manure and cost of pesticide appeared to be significant. The summation of co-efficient of different inputs were greater than one implying that the production functions exhibited increasing returns to scale. The values of the coefficient of multiple determination of rice production was 0.92 which implied that about 92 percent of the total variation in the gross return could be explained by the included explanatory variables of the model. Production function for rice production exhibits increasing returns to scale (2.261). This means that, if all the variables specified in the model were increased by 1 percent, gross return would also increase by 2.261 percent. . The F-value for the rice farmers was 121.726 which were highly significant at 1 percent level. Unavailability of labor was the l st problems in the study and poor quality of pesticide was the last problem. To reduce input price was the 1st probable suggestions to overcome problems and available insecticides and pesticides was the last suggestion.
A STUDY ON FACTORS INFLUENCING THE ADOPTION OF MOBILE PHONES AMONG THE FARMERS IN BANGLADESH
(DEPARTMENT OF AGRIBUSINESS AND MARKETING, 2018) MD. KHAIRUZZAMAN
This paper examines the elements impacting the selection of mobile phone innovation among Farmers in Bangladesh. Electronic administrations are one significant measure for rural advancement and mobile phones are the ruling cellular technology; consequently understanding the reception of this innovation is significant. The paper utilizes interpretive way of thinking examining selection factors by methods for study information, member perception and related examinations on rustic Bangladesh and innovation acknowledgment. In view of various acknowledgment models from the writing, an applied Technology Acceptance Model (TAM) was created to break developed to analyze the arguments pertinent to a rural developing country setting. The most remarkable adjustment, contrasted with prior models, is that social impact assumes a greater job than innovation at beginning periods of appropriation. 'Techadministration advancement' and 'tech-administration qualities' are presented as outside variables which influence the social aims of a person by means of perceived usefulness (PU) and perceived ease of use. With the help of TAM, I will select some factors those have effect on mobile phone using behavior and develop some hypothesis to justify their relation.
OBSTACLES FACED BY FARMERS IN GETTING FERTILIZER: STUDY BASED ON SOME SELECTED AREA
(DEPARTMENT OF AGRIBUSINESS & MARKETING, 2018) HOSSEN, MD. SHAHADAT
In order to investigate the problems of farmer towards getting fertilizer a study was conducted in Muktagacha upazilla under Mymensingh district during January 2019 to June 2019 .There only the small scale farmers in total respondents were randomly selected for interviews. This study is conducted with the direct interview to the farmers. Farmers are selected randomly by the preference of their Age, land ownership, cultivation crops, amount of fertilizer they need, how they purchased fertilizer etc. Some discussion with the local dealers is conducted to know the marketing activities of fertilizer. Most of the cases farmers are ready to answer the questions but in some matters (Income, actual production) the tried to hide something or ambiguous. Under this study it is clear that when farmers have no much money on that time they need fertilizer and when they have money on that time there is no use of fertilizer also they have no so much market information. Government subsidy is good enough but they did not get fertilizer on credit so With all other supports management of farmers need and availability can reduce the problem.
PROFITABILITY AND RESOURCE USE EFFICIENCY OF MUSTARD CULTIVATION IN THE SELECTED AREAS OF TANGAIL DISTRICT IN BANGLADESH
(DEPARTMENT OF AGRIBUSINESS & MARKETING, 2018) UDDIN, MIR MIAD
The objectives of this study were to document the demographical profile of Mustard farmers in Tangail district; to determine the financial profitability of Mustard production in the study area; to determine the resource use efficiency of Mustard cultivation and to find out the major constrains of Mustard cultivation at farm level and suggest some policy guide line. The study was conducted in two villages of Durgapur union under Kalihati upazila of Tangail district. Data were collected by using interview schedule from the randomly selected 70 respondents during 1 August to 30 th August, 2019. After analyzing the data, total cost of production was Tk. 47848, Tk. 57082 and Tk. 64519 for marginal, small and medium mustard production respectively. Per hectare gross return was Tk. 70359, Tk. 75264 and Tk. 75934 for marginal, small and medium mustard production, respectively. Per hectare gross margin was Tk. 44760, Tk. 42804 and Tk. 34678 for marginal, small and medium mustard production, respectively. Net return was calculated by deducting gross cost from gross return and these were Tk. 22511, Tk. 18182 and Tk. 11415 for marginal, small and medium mustard production, respectively. Benefit cost ratio was 1.47, 1.32 and 1.18 for marginal, small and medium mustard production, respectively. From Cobb-Douglas production function analysis, it was observed that the coefficients of land preparation cost, seed cost, irrigation cost, MoP cost and pesticides cost were significant at different level of probability for marginal, small and medium mustard production, respectively and the coefficients of urea cost and TSP used was not significant while the coefficients of human labor was negative and insignificant for marginal, small and medium mustard production, respectively. Resource use efficiency indicated that all of the resources were under used for mustard production except overutilization of human labor cost, urea and TSP cost. So there is a positive effect of key factors in the production process of mustard production. This study also identified some of the problems and constraints associated with mustard production. The findings revealed that disease attack was most severe problem followed by high price of fertilizers and climate change was last obstacle of mustard production in the study area. Supply good quality of seed was the first suggestion to overcome the problem.
PROFITABILITY OF SUGARCANE CULTIVATION IN SOME SELECTED AREAS OF GAIBANDHA DISTRICT IN BANGLADESH
(DEPARTMENT OF AGRIBUSINESS & MARKETING, 2018) KARIM, MD. RAJAUL
The objectives of this study were to describe the selected socio-economic characteristics of the sugarcane farmers; to measure the profitability of sugarcane production in the study area; to examine the productivity of different inputs used in sugarcane production and to identify the constraints in sugar production and develop the policy initiatives for increasing its production. The study was conducted in four villages of Palashbari union under Palashbari upazila of Gaibandha district. Data were collected by using interview schedule from the randomly selected 60 respondents during 5th August to 29th August, 2019. After analyzing the data, total cost of production was Tk. 113976.5. Per hectare gross return was Tk. 176228.5. Per hectare gross margin was Tk. 78924.5. Net return was calculated by deducting gross cost from gross return and these was Tk. 62252. Benefit cost ratio was 1.55. From Cobb Douglas production function analysis, it was observed that the coefficients of human labor, urea, TSP and irrigation were significant at different level of probability sugarcane production and the coefficients of organic fertilizer was negatively significant while the coefficients of gypsum and pesticide was negative and insignificant for sugarcane production. The findings revealed that lack of adequate crusher machine was most severe problem followed by low price of sugarcane and Political disorder was last obstacle of sugarcane production in the study area.
ROLE OF ENTREPRENEURSHIP DEVELOPMENT ON POVERTY REDUCTION IN RURAL AREAS OF BANGLADESH: STUDY BASED ON CUMILLA DISTRICT
(DEPARTMENT OF AGRIBUSINESS & MARKETING, 2018) RASAL, MD. MOHI UDDIN
Entrepreneurship is considered as an alternative way to tackle some of the socio economic problems that bedeviled some countries presently, especially problem of high unemployment and poverty. Entrepreneurship development is the process of enhancing entrepreneurial skills and knowledge through structured training and institutional building programs focused on individuals who wish to start or expand a business. One of the major challenges facing developing and underdeveloped countries of the world is poverty. It has been so endemic as a result of the high rate of unemployment that has become the major characteristic of the developing and underdeveloped countries of the world. The study focused on the role of entrepreneurship development on poverty alleviation in Cumilla district. A sample of 50 respondents was selected randomly from the selected area of Cumilla district. Multiple regression analysis was used as the statistical procedure to analyze the data. All the seven variables jointly explained 89.0% of the variation in explaining entrepreneurs total income (R 2 =0.890, and adj. R xii 2 =0.872). The results supported four hypotheses, which confirmed that entrepreneurship development has positive relationship with total income. However, three hypotheses were rejected on the relationship between entrepreneurship development and total income, suggesting that entrepreneurship development does not improve the respondent‟s total income. The unique finding of the study is that, entrepreneurial experience is the underlying factor for the increase of total income. To enable generalization of this finding, further study is recommended in other districts. Keywords: Entrepreneurship Development, Poverty Alleviation.
VALUE CHAIN ANALYSIS OF POTATO IN THE SELECTED AREAS OF THAKURGAON DISTRICT IN BANGLADESH
(DEPARTMENT OF AGRIBUSINESS & MARKETING, 2018) MD. RUKUNUZZAMAN
The study was conducted to value chain analysis of potato in the selected areas of Thakurgaon district in Bangladesh. Besides, attempt had given to examine the actors involved in value chain, and to estimate the value addition of potato by the actors in potato marketin the study area and to identify the constraints of potato marketing and suggest measure for the improvement of potato marketing in the selected area.Thakurgaon districts were selected purposively for the study on the basis of extensive potato production. A total number of 30 potato cultivators were randomly selected to conducting farm level survey with pre-tested questionnaire. Data were collected during August to September, 2019. The selected samples included 60 (faria15, bepari-15,wholeseller-15,and retailer-15). In the study areas there are five value chain included. In this study cost and margin analysis of potato, cost of production, variable cost, fixed cost, gross cost, gross return, gross margin, net return, value addition, marketing cost, storage cost, market price calculated. Value addition of retailer is 22.15 percent, wholesaler is 29.63 percent, bepari is 20.28 percent and faria is 27.94 percent. Marketing cost of retailer is 20.18 percent, wholesaler is 45.32, bapari is 29.91 and faria is 4.59 percent.Net marketing margin of retailer is 24.19 percent, wholesaler is 13.33,bapari 10.29 percent and faria is 52.19 percent. Proper credit facility, fertilizer supply, seed supply, irrigation facilities, electricity supply and transport facility should be improve for potato development in Bangladesh.
CONSUMERPERCEPTION ON FRESH FOOD PURCHASING AT SUPER SHOP IN DHAKA.
(DEPARTMENT OF AGRIBUSINESS & MARKETING, 2018) TANZIN, FATIA
Super stores are playing a key role in the field of shopping in Bangladesh. The popularity of super stores is increasing day by day in our country and consumers are becoming more habituated to buying from here. Today’s consumers are also very much concern about food items. They want fresh, hygienic and healthy foods. So, super stores have become a great source for the consumers to get these items of foods. This paper is an attempt to investigate consumer perception of food purchasing at super shop in Dhaka. Survey methodology was used to collect the data from 80 respondents. The researcher analyzes data variable using percentages, frequencies, means, standard deviations, t Test and answers the research questions. The study found that many factors were responsible for this changing buying behavior such as: in store atmosphere, point of purchase display, convenience, location, product characteristics, product quality, availability of branded items, store size, store image, product variety seeking, discounts, stock outs, packaging, in store display etc. All the characteristics are subject to consideration while making a purchase. Quality of product has the most significant influence on purchasing decisions at super shop customers. Specifically planned purchase, generally planned purchase, substitute products all have an impact on impulse buying. The paper will be useful for marketing practitioners and researchers towards comprehensive understanding of the consumer’s perception on super shop.
FARMERS ATTITUDE TOWARDS ADOPTION OF AGRICULTURE TECHNOLOGY IN MYMENSINGH DISTRICT OF BANGLADESH
(DEPARTMENT OF AGRIBUSINESS & MARKETING, 2018) ISLAM, MD. MAZHARUL
This paper investigates the factors influencing the adoption of technology among farmers in Bangladesh. Electronic services are one important measure for rural development and mobile phones, internet; apps are the dominating cellular technology; hence understanding the adoption of those technologies is important. The paper uses interpretive philosophy investigating adoption factors by means of survey data, participant observation and related studies on rural Bangladesh and technology acceptance. Based on a number of acceptance models from the literature, a conceptual Rural Technology Acceptance Model (RUTAM) was developed to analyze the arguments pertinent to a rural developing country context. The most salient modification, compared to earlier models, is that social influence plays a bigger role than technology at early stages of adoption. A survey was conducted on commercial farmers and agribusiness traders in Bhaluka and Trishal Upzilla of Mymensingh district using self administered questionnaires. Data were analyzed using descriptive statistics and PLS regression method. Structural equation modeling was also used to perform confirmatory tests analyses on study variable relationships and to develop the proposed model. Findings reveal a positive significant relationship between perceived ease and behavioral intentions to use; facilitating conditions and behavioral Intentions to use; perceived usefulness and behavioral intention to use; behavioral intention to use and Adoption of mobile-based communication technologies, facilitating conditions and trust in technology are introduced as external factors which affect the behavioral intentions of an individual by means of perceived usefulness (PU) and perceived ease of use (PEU).
PROFITABILITY ANALYSIS AND IDENTIFYING EXISTING MARKETING CHANNEL OF TOMATO IN BANGLADESH: A STUDY BASED ON SOME SELECTED AREAS OF JAMALPUR DISTRICT
(DEPARTMENT OF AGRIBUSINESS & MARKETING, 2018) ANIS, ABU SHARIF
The study was conducted to examine the profitability analysis and identifying existing marketing channel of tomato in some selected areas of Jamalpur district in Bangladesh. Besides, attempt had given to describe the socio-economic characteristics of the tomato farmers, and to estimate the costs and returns of tomato crop on sample farms in the study area, to study the existing marketing channel of tomato and marketing margin of intermediaries and to identify the constraints in production of tomato crop and to suggest measures to overcome them. Jamalpur districts was selected purposively for the study on the basis of extensive tomato production. A total of 105 tomato cultivators were randomly selected to conducting farm level survey with pre-tested questionnaire. Data were collected during 1 st November, 2018 to 31 March, 2019. After analysing the data, per hectare gross return, net return and gross margin were found to be Tk. 228076, Tk. 222452, and Tk. 216818. Tk. 135699, Tk. 124082 and Tk. 111872 and Tk. 111565, Tk. 102058 and Tk. 90367 for marginal, small and medium tomato farmers, respectively. Total cost of tomato production was calculated at Tk. 116511, Tk. 120394 and Tk. 126451 per hectare for marginal, small and medium tomato farmers, respectively. Benefit Cost Ratio (BCR) were found 1.96, 1.85 and 1.72 for marginal, small and medium tomato farmers, respectively. A sample number of 20 traders were selected, categorized as petty traders, aratdars, wholesalers, and retailers. The process of tomato market passes by various marketing channels until it reache the final consumer or export. Such dealers took care of all market aspects such as storage, transport, finance, and risk taking. The average net margin (profit) of petty traders. aratdars, wholesalers, and retailers were 156 Tk., 42 Tk., 128 Tk. and 342 Tk. per 100 kg, which indicates that among the intermediaries net marketing margin was highest in retailers and lowest in Aratdars. Thus, the producers and various intermediaries losing their attention in commercial cultivation and trading. In the study area, lack of quality seed was the most severe problem among the farmers and diseases and pest infestation was the last problems of the farmers. Although, lack of quality seed was the first problem of the sample farmers, they strongly suggested about the credit facility which was the 1 st ranked suggestions of the farmers in the study area were poor and they have no fund to cultivate tomato.
OPPORTUNITY AND CHALLANGES OF RICE VALUE CHAIN IN THE SELECTED AREA OF MYMENSINGH DISTRICT
(DEPARTMENT OF AGRIBUSINESS & MARKETING, 2018) HOSSAIN, MD. SONET
This study was conducted to analyze the supply chain of rice in selected areas of Mymensingh district. The objectives of the study were to estimate value addition of rice by different actors, to examine the activities related to value addition and to identify the constraints and opportunities of rice value chain. Two Upazilas namely Fulbaria and Muktagacha were selected purposively for collecting data. To serve research objectives 40 farmers, 20 paddy traders, 12 rice millers and 13 rice traders were selected by purposive sampling. Data were collected during March to May 2019. The study found that the value chain actors were farmers, paddy traders (Farias, Beparies), rice millers and rice traders (Beparies and retailers). Value chain started from harvesting paddy and ended when rice was sold to the ultimate consumers. Farmers could earn on an average Tk 3800.00 per acres by cultivating paddy. The farmers disposed their production for family consumption, gift and kind payment to relatives, seed and sold to markets. They added value of Tk. 100.5, Tk. 100.00 and Tk. 100.00 for per quintal paddy by drying, storing and selling, respectively. Most of the farmers did not realize the value adding opportunities due to constraints such as high marketing cost due to poor transportation system, lack of market information etc. Paddy traders collected paddy from the farmers and supplied to the rice millers. The traders added value of average Tk. 127.00/quintal paddy. Rice millers had to incur marketing cost, milling cost and selling cost. These costs were Tk. 77.03, Tk. 68.38 and Tk 37.25 per quintal paddy, respectively. Rice millers added about 18.68% value of total marketing cost. Rice traders were the final value chain actors and added about 6.50% value with rice purchase price. Since, this study was done only in Mymensingh district, the policy makers should be very careful for any policy decisions based on the findings of this study. However, this study helps to identify the scenario in the rice value chain in Mymensingh district.
VALUE CHAIN ANALYSIS OF SAGAR AND SABRI BANANA IN NARSINGDI DISTRICT OF BANGLADESH
(DEPARTMENT OF AGRIBUSINESS & MARKETING, 2018) MD MOHIUDDIN
The present study was designed to measure the value chain analysis of Sabri Banana and Sagar Banana in Narsingdi District of Bangladesh. Primary data were collected from the Banana growing area of Shilmandi and Sadar under Narsingdi district. Thirty farmers of Sagar banana,thirty farmers of sabri banana and thirty traders of both sagar and sabri banana were selected through convenience sampling procedure. Simple descriptive methods were used to analyze the data. Among many cultivars, Sabri and Sagar had been selected for this research work. The major findings of the study revealed that Banana production was profitable. In the production and marketing system of banana, many value chain actors were involved such as Bepari, Arathdar, and retailer. Demographic characteristics of banana farmers were categorized into age, education, farming experience, farm size and family size. In this study sabri banana farmer average age was 39.5 and Sagar banana farmers average age was 41.3 years. Farming experience of sabri Banana farmers was 17.2 and Sagar banana farmer farming experience was 20.93. Farmers of sabri banana sold per dozen TK.59.4 and farmers of Sagar banana sold per dozen TK.54.3. In this study, Cob Douglas Production Function was analyzed to see the effect of different input variables like fertilizer, sucker, laboretc on the production of banana .Farmers total cost of production for sabri banana was TK.241267.8 for per hectare of land. Return from sabri banana was TK. 686408.6.Farmers total cost of production of sagar banana was TK. 239704.7.Return from sagar banana was TK. 532167.2.Total cost for per 6426 dozen sabri banana marketing for arotdar was TK.4650.Arotder of sabri banana revenue per dozen was TK7.7.Different intermediary got profit from banana business but they have some problems too. Lack of different input ,labor cost,lack of training facility, transportation facility and cost etc was some of the main problems. So the producer and marketers gave some suggestions to overcome those problems. Such as good quality sakar, reduced cost of fertilizer, reduced and good transportation facility, availability of market information , storage facility etc.
MEASURING THE EFFECTIVENESS OF BRAND POSTS ON BRAND PAGES AND CUSTOMER BRAND ENGAGEMENT THROUGH SOCIAL MEDIA IN BANGLADESH
(DEPT. OF AGRIBUSINESS AND MARKETING, 2018-06) AFRIN, TANJINA
ABSTRACT In today’s competitive business world, no business can survive without proper branding. Branding is therefore important to every business regardless of the size, because it helps differs from a business from its competitors. As a key component of branding, brand communication determines whether a brand is successfully established and eventually turns a profit. People are now – a- days are very much aware about the quality of the product, customers want to aware and get update time to time about a brand. However, social media makes the path so much easier for customer engagement with a brand. Attracted by its potential to drive sales opportunities and to enhance customer engagement, companies of Bangladesh are also coming forward to embrace the full prospects of social media. This paper attempted to measure the effectiveness of brand posts and how it influences customer engagement through social media in our country. This study is exploratory in nature. Here mainly quantitative analysis is done based primary data from two segments, customers and service providers. In this thesis paper, data are being collected by 30 questionnaire, on 200 samples There is no universal communication strategy for all companies , but the appropriate may be build according to the company goals and means. Process of creating the communication strategy should focus on several targets which companies may identify by themselves or with the help of guides. One of those targets is identifying appropriate ways of engaging with the customers with the combination Brand Awareness and Brand Engagement. Now-a-days social media especially Facebook is becoming a tool for business to consumer communication . Recent booming of internet uses in Bangladesh increases the opportunity for all size of companies. They can enjoy the benefit of social media marketing with a cost effective way if they overcome the current challenges.
VALUE CHAIN ANALYSIS OF BANANA IN SOME AREAS OF NARSINGDI DISTRICT
(DEPT. OF AGRIBUSINESS AND MARKETING, 2018-06) MUKTA, FARZANA AHMED
The present study was designed to measure value chain analysis of Banana in selected area of Narsingdi District. Primary data were collected from the Banana growing area of Shibpur and Manohordi under Narsingdi district. Thirty farmers and thirty traders were selected through convenience sampling procedure. Simple descriptive methods were used to analyze the data. Among many cultivars Champa (Apple Banana) had been selected for this research work. The major findings of the study revealed that Banana production was profitable. In the production and marketing system of Banana, many value chain actors were involved such as Faria, Bepari, Arathdar, wholesaler and retailer. Demographic characteristics of Banana farmers were categorized into age, education, farming experience, farm size and family size. In this study, it was found that young and illiterate farmers were mostly engaged in Banana cultivation. Farming experience of Banana farmers ranged from 2 to above 20 years. Farm gate price of banana received by farmers per Bunch was Tk. 450 and purchase price per Bunch of banana paid by retailers was Tk. 680. Average sales price per Bunch of banana as received by retailer was Tk. 720. The total marketing cost was estimated at Tk. 184 per Bunch of banana. Among all intermediaries wholesalers’ cost were highest and the lowest for Arathdar. The net marketing margin of per Bunch banana of Farmer, Faria, Bepari, Arathder, Wholesalers and Retailers were Tk. 33, 20, 7, 2, 10 and 14 respectively. The value addition of banana in value chain for Farmers, Faria, Bepari, Arathder, Wholesalers and Retailers were respectively 11.11, 10.00, 9.09, 2.5, 10.57 and 5.88 percent for per Bunch of banana. The study identified some major problems faced by the actors in the banana value chain. The major problems faced by them included lack of capital, lack of good quality sucker, lack of subsidy, lack of availability of adequate input, lower price of banana, transportation problem, shortage of market and storage facilities and dominance of value chain actors. Some recommendations are given to solve the constraints. The Government should provide credit facilities through Bangladesh Krishi Bank (BKB) and other commercial banks. Adequate amount of inputs including HYV suckers should be supplied by the government at subsidized prices in the Banana producing areas. Transportation facilities should be improved in the study areas. Low cost storage facilities should be developed at the primary and secondary markets by the local Government authority.
A COMPARATIVE ECONOMIC ANALYSIS ON PROFITABILITY OF BORO RICE AND JUTE PRODUCTION IN RAJOIR UPAZILA OF MADARIPUR DISTRICT
(DEPT. OF AGRIBUSINESS AND MARKETING, 2018-06) ISLAM, TAHMINA
The present study was conveyed to compare the profitability of boro rice and jute in Rajoir upazila of Madaripur district. In this study, a total of 80 farmers were used as sample and data were collected by using a structured questionnaire during March-April 2019. In this study, CobbDouglas production function was used for analyzing data. From this study, it was estimated that the average per hectare cost for boro rice and jute production was Tk. 95482.41 and Tk. 89909.82 respectively. Additionally, per hectare total gross return of boro rice and jute was found to be Tk. 105420 and Tk. 136701.5 respectively. The net return per hectare from jute (Tk. 46791.68) was found higher than boro rice (9937.62) production. Moreover, gross margin of jute (Tk. 56052.5) was found to be higher than boro rice (Tk. 19289.7). Furthermore, the benefit cost ratio of jute (1.52) was found higher than boro rice (1.10). The result revealed that jute was more profitable than boro rice in the study area. The result also revealed that power tiller, seed and fertilizer showed positive and significant effect on gross return whereas human labor and irrigation had negative but significant effect on gross return of boro rice. Additionally, jute seed nd fertilizer showed positive and significant effect whereas human labor and power tiller showed negative but significant effect on gross return of jute production. The present study identified some problems faced by the farmers. The major problems faced by the farmers of boro rice and jute were high input cost, shortage of labor and high wage rate, low price of output, lack of storage facilities and lack of capital. Eventually, giving subsidy on input price, initiatives to ttract labor more on agricultural sector, ensuring fare price, building more storehouse and giving agricultural loan at low interest rate were suggested to uplift the profitability and management practices of boro rice and jute production.
MARKETING ACTIVITIES AND POST HARVEST LOSSES OF MANGO IN CHAPAI NAWABGANJ DISTRICT OF BANGLADESH
(DEPT. OF AGRIBUSINESS AND MARKETING, 2018-06) KALAM, MD. ABUL
Mango is the one of the most important fruits in Bangladesh. A research was conducted at the Shibganj upazila under Chapai Nawabganj District. Chapai Nawabganj is the leading districts of mango production all over in the Country. A total of 80 respondents taking 40 farmers and 40 traders were interviewed from Chapai Nawabganj. The data were collected from Chapai Nawabgonj districts during the period of mid-June to mid-July, 2018. The results revealed that all farmers (100%) and traders (100%) showed positive attitudes towards safe mango, and role of good packaging, and took various pre- and postharvest measures for keeping mangoes safe for the consumers. The estimated average postharvest losses were 4.82% and 5.67% at farm and traders’ level respectively. At farm level, these losses occurred during time of collection ( harvesting), cleaning, transportation time , late sell and natural reason but at traders’ level, losses occurred due to bad road infrastructure, chemical use, bad weather and less market demand which are discarded during sorting & grading after harvest. The highest loss was occurred at Wholesaler (6.17%) followed by Retailer (6.10%). This study identifies supply chains for mango marketing. The longest and prominent channel is Farmer Faria Bepari Wholesaler Retailer. Farmers and Middleman use different local carriers like bicycle, rickshaw, and van (manual cart) to transport mango. Retailer receives the highest net margin (154617.32 Tk./T) due to lower marketing cost and spoilage and higher selling rate followed by Bepari and Faria. Major problems to run business at traders’ level are lack of information, lack of capital and unstable market price. Most of the consumers purchase mangoes from retailers. Good quality and price are the two major factors that influence them to purchase mango.
PROBLEMS AND PROSPECTS OF QUALITY MUSHROOM SUPPLY FOR DOMESTIC MARKET
(DEPT. OF AGRIBUSINESS AND MARKETING, 2018-12) RAHMAN, MEHNAJ
The purpose of the study was to find out problems of mushroom production and marketing of different stakeholders in Bangladesh and find out the ways of improving mushroom marketing system for domestic markets. Lack of capital, poor quality seed, insect attack, high temperature in summer, inability to choose right variety, low temperature in winter, inappropriate trimming of production and heavy rainfall are the major problems during production. And high transportation cost, lack of promotion, large number of middlemen, limited wholesale market, absence of market place and absence of storage facilities are the major problems during marketing. The study was conducted in Savarupazila under Dhaka district. Data were collected from randomly selected 121 farmers using an interview schedule. The relationships between socio-demographic determinants and the outcome were examined by the using Two-way contingency tables and the Pearson’s chi-squared test. Each independent variable was compared individually against the dependent variable to test for an interaction. Of the Determinants, those were found to be associated with the outcome in the bivariate analysis with p <0.001 were later included in the multivariate logistic regression to evaluate independent effects. Finally, a multivariate technique named as logistic regression analysis is used to investigate the associations between each predictor variable and the outcome variable of the respondents. The result was presented as odds ratio (ORs) and 95% confidence interval (CI). SPSS v20.0 software was used for data analysis. And effective policy regarding mushroom cultivation and marketing, government incentives and capital at low interest rate, promotion by government and NGOs, removing middlemen, proper monitoring, training for the growers, and expansion of market are the major findings as suggestions to improve the mushroom marketing system for domestic markets.
HOUSEHOLD NUTRITIONAL STATUS AND ITS ASSOCIATION WITH ILLNESS OF TWO SELECTED DISTRICTS IN BANGLADESH
(DEPARTMENT OF DEVELOPMENT & POVERTY STUDIES, SHER-E-BANGLA AGRICULTURAL UNIVERSITY, DHAKA-1207, 2018-12) KHATUN, MST. AKHI
Nutritional status is an important factor in determining the health status because it can describe a balance between the needs of the body to the intake of nutrients. Good nutrition is the basic component of good health. In this study, I analyze the probable relationship between dietary calorie intake and health status of population living in Narayanganj and Kurigram districts of Bangladesh. Poverty rate is the highest in Kurigram and lowest in Narayanganj. Secondary data has been used in this study. Descriptive analysis has been carried out to get idea about sociodemographic characteristics of the population which helps towards statistical analysis. The status of chronic illness and illness has been found out in the selected districts. Multiple binary logistic regression analysis has been used to predict the possibility of suffering from chronic illness and illness influenced by the selected independent variable. The independent variables are household size, gender, age, education, intake of carbohydrate, protein, oil & fats and vitamin & minerals. It was found from the study that calorie intake has significant contribution to the probability of suffering chronic illness and illness. In the poorer region of this study average duration of suffering chronic illness is higher than the others lower to lower calorie intake. It can be suggested that policy program to avail required calorie among the poor and make them health conscious should be undertaken to build an effective man power.