VALUE CHAIN ANALYSIS OF POTATO IN THE SELECTED AREAS OF THAKURGAON DISTRICT IN BANGLADESH

Abstract

The study was conducted to value chain analysis of potato in the selected areas of Thakurgaon district in Bangladesh. Besides, attempt had given to examine the actors involved in value chain, and to estimate the value addition of potato by the actors in potato marketin the study area and to identify the constraints of potato marketing and suggest measure for the improvement of potato marketing in the selected area.Thakurgaon districts were selected purposively for the study on the basis of extensive potato production. A total number of 30 potato cultivators were randomly selected to conducting farm level survey with pre-tested questionnaire. Data were collected during August to September, 2019. The selected samples included 60 (faria15,

bepari-15,wholeseller-15,and retailer-15). In the study areas there are five value chain included. In this study cost and margin analysis of potato, cost of production, variable cost, fixed cost, gross cost, gross return, gross margin, net return, value addition, marketing cost, storage cost, market price calculated. Value addition of retailer is 22.15 percent, wholesaler is 29.63 percent, bepari is 20.28 percent and faria is 27.94 percent. Marketing cost of retailer is 20.18 percent, wholesaler is 45.32, bapari is 29.91 and faria is 4.59 percent.Net marketing margin of retailer is 24.19 percent, wholesaler is 13.33,bapari 10.29 percent and faria is 52.19 percent. Proper credit facility, fertilizer supply, seed supply, irrigation facilities, electricity supply and transport facility should be improve for potato development in Bangladesh.