Publications From FBA : Journal Article

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100% Online Vs Traditional University Learning of Accounting Subjects
(TIJ Research Publications Pte. Ltd., Singapore, 2014-03) Samaduzzaman, Munshi; Mohammad, Niaz; Salam, Redwan
The one advantage of 100% online learning is the use of interactive activities will be realized through the help of innovative and ground-breaking devices. The one advantage of traditional university learning is the adaptability of social learning will be boosted up through the assistance of one-on-one discussion and brainstorming. The one disadvantage of 100% online learning is the absence of inside university involvement for learners who desire to join and or enter an instructive oriented profession. The one disadvantage of traditional university learning can be nonexistence of innovative and or state of the art accounting materials that will visualize the critical points of accounting instruction.
A Descriptive Study of the Australian Breakfast Cereal Market
(Journal of Business and Technology, 2010-02) Hassan, Rumman; Islam, Mohammed Sohel; Karim, Khondaker Sazzadul
This study aims to present an overview of the Australian breakfast cereal market and focus on different vital areas of the marketing system and pivotal consumer behavior in this market segment. This descriptive study covers the areas of supply conditions, demand conditions, the nature of marketing strategies, and the future state of the breakfast cereal market. Data were gathered using mall intercepts at three large retail stores in Australia. The result revealed that Kellogg’s is the market leader in Australian breakfast cereals, followed by Sanitarium and Uncle Toby’s. Breakfast cereal demand is influenced by company and product brands, brand loyalty, other recommendations, financial risk, the consumer’s ethnicity and food, health, and consumer organizations. The branding strategy of the majority of cereal manufacturers combines individual brand names with family names. The market leaders are aggressively competing against each other, and attempts are made to cover all areas of the cereal market, including children’s cereal, healthy cereals, and different types of cereals. External food, health, and consumer organizations influence Australia's demand for breakfast cereals. The breakfast cereal market in Australia is fiercely competitive in nature. Kellogg’s name has become synonymous with cereals.
A Fermatean fuzzy approach to analyze the drivers of digital transformation in the agricultural production sector: A pathway to sustainability for emerging economies
(Elsevier, 2025-07) Anam, Md. Zahidul; Islam, Md. Hasibul; Islam, Md. Tamzidul; Bari, A.B.M. Mainul; Raihan, Asif
The adoption of digital technologies in agriculture offers opportunities for efficiency and sustainability, particularly in emerging economies with resource and infrastructure constraints. However, challenges persist, exacerbated by crises such as COVID-19 and geopolitical instabilities, highlighting agricultural supply chains’ fragility. Industry 5.0-driven digital transformation (DT) can mitigate these challenges by enhancing food security, supply chain resilience, and environmental sustainability. This study identifies and analyzes key drivers of DT in agricultural production from a holistic perspective. Through a literature review and expert validation, 19 key drivers were identified in the context of Bangladesh. An integrated multi-criteria decision-making (MCDM) approach, combining the Fermatean fuzzy sets (FFS) with the decision-making trial and evaluation laboratory (DEMATEL) technique, was applied to examine the drivers and explore interrelations among them. The results indicate that the most influential drivers are ’commitment from regulatory bodies’, ’maximizing the use of dwindling resources’, ’fostering rural development’, and ’the need for safe food’, with prominence values of 4.175, 4.001, 3.999, and 3.888, respectively. Additionally, ’commitment from regulatory bodies’ emerges as the most impactful causal factor, having a causal weight of 1.848. These findings provide insights for policymakers and industry managers in emerging economies, supporting strategic decision-making to drive sustainable agricultural transformation and achieve the relevant sustainable development goals.
A Study of Farmers Direct Marketing: Assessing the Factors for the Home to Land Approach
(IISTE, 2022-12) Karmakar, Anima; Hossain Khan, Ziarat; Roshid, Md. Mustaqim; Shamme, Farjana Bashar; Rahman, Md. Ashiqur
The Bangladesh Economic Review 2022 states that 4.03 percent of the overall budget is spent on agriculture, food security, fisheries, and livestock. Total subsidies for farmers amount to Tk 9,500 crore, while incentives for using new machinery amount to Tk 3,220 crore. The government of Bangladesh has also taken other measures to help the farmers. However, farmers are not actually in a particularly prosperous position. As a nation built on agriculture, improving a lot of farmers is essential to Bangladesh’s economic health. The research aims to assess whether farmers can successfully implement a different approach to selling. One hundred twenty key opinion leaders of an 8-10 person farmers’ organization were surveyed to provide evidence for the elements that affect direct sales. Age, money, knowledge, and technical literacy were determined to be demographic parameters that have an impact on the effectiveness of agricultural digitalization in general. To meet the minimum requirements for selling their goods to consumers in their homes, farmers must meet certain conditions. Four hypotheses have been developed to discover the linkage between farmers' direct market participation and support in financial, technological, supply chain management, and marketing mix support. The reliability test, correlation test, descriptive statistics, and regression analysis have been performed. The findings show that technical support has more positive relationships with farmers' direct marketing, whereas other independent variables exhibit weaker positive relationships with the dependent variable. In addition, farmers believe they deserve financial compensation for their time and effort in responding to the survey.
A Study of Marketing Mix Adaptation Requirement with Export Performance by the Domestic Exporters of Leather Goods to the International Market
(Journal of Business and Technology, 2006-07) Karim, Khondaker Sazzadul; Rahman, Md. Lutfor
According to the MIXADAPT model, export performance depends upon the marketing mix adaptation. Many studies found the existence of a mostly positive effect of marketing mix adaptation on export performance, even though controversies still exist regarding the determinants of export performance and whether there are other internal and external determinants other than marketing mix that have an impact on export performance. In the case of the leather industry in Dhaka city, no significant relationship was found between export performance and adaptation of the marketing mix. Price adaptation is the only variable that significantly affects export performance. The findings suggest further research incorporating other internal and external variables such as management attitude and perceptions, management characteristics, industry characteristics, foreign market characteristics, and domestic market characteristics to be incorporated with the MIXADAPT model to explain the export performance of the leather industry in Bangladesh.
A STUDY ON THE IMPACT OF E-COMMERCE ADOPTION FOR ENHANCING SUPPLY CHAIN EFFICIENCY IN BANGLADESH
(ZIBELINE INTERNATIONAL PUBLICATION, 2023-06-09) Abtahi, Ahanaf Tahmid; Farhana, Nazia; Hasan, Md Mehedi
This study examines the impact of e-commerce adoption on supply chain efficiency in small and mediumsized enterprises (SMEs) in Bangladesh. The research aims to identify the factors influencing the adoption of e-commerce in SMEs' supply chain operations, understand the challenges and barriers faced by SMEs in adopting e-commerce, and analyze the impact of e-commerce adoption on supply chain efficiency. A qualitative research design is employed, utilizing semi-structured interviews with SME owners and managers who have adopted e-commerce for their supply chain operations. The study highlights the importance of SMEs in Bangladesh's economy and the growing significance of e-commerce in supply chain operations. Despite the rapid growth of Bangladesh's e-commerce industry, the integration of e-commerce into SMEs' supply chain operations is still in its early stages. Factors such as technological readiness, infrastructure availability, organizational culture, and external influences affect the pace of e-commerce adoption. The findings reveal that increased efficiency, cost savings, and improved customer experience are the primary drivers for e-commerce adoption. However, resistance to change, lack of technical skills, and security concerns pose challenges to adoption. Participants recommend training programs to enhance technical skills and foster a culture of change. Additionally, organizations should conduct thorough market research, seek customer feedback, and engage in discussions with supply chain partners to make informed decisions regarding e-commerce adoption. Investing in cybersecurity measures is crucial to address security risks. The study contributes to the existing literature on e-commerce adoption in supply chain operations, particularly in the context of developing nations like Bangladesh. It provides valuable insights for SMEs, policymakers, and researchers, emphasizing the need to carefully evaluate the benefits, costs, and risks associated with ecommerce adoption. Enhancing supply chain efficiency through e-commerce adoption can lead to improved competitiveness, cost reduction, and increased profitability for SMEs in Bangladesh.
Acceptance of Online Shopping in Bangladesh: Consumer's Perspective
(IOSR Journal of Business and Management (IOSR-JBM), 2015-01-01) Suhan, JUbayer
Online shopping is a well-known phenomenon around the world. Bangladesh is not so far behind. A good number of online shopsare getting launched. This study explores the acceptance of online shopping in Bangladesh from consumer’s perspective. The present scenarios and behaviors among the internet users of Bangladesh are presented in the study. The reasons and inhibitions are also analyzed. Online shopping is in a race with traditional shopping. Which one is winning in the current scenario, it has also been disclosed in this paper. A recommendation to the online shop owners has also been given at the end of this study.
Adopting lean product development in new production system introduction process for sustainable operational performance
(Universidad Politecnica de Valencia, 2024-05-06) Islam, Md Hasibul
This research explores adopting the lean product development (LPD) concept in the new production system introduction process (NPSIP) to achieve both pre-launching and post-launching operational performance considering sustainability aspects. An empirical study was conducted in a multinational pharmaceutical company, having lean practice for over a decade. Two case projects for launching the new production system were followed in retrospect, and data was collected by interviewing experts. In the case company, evidence were found regarding adoption of soft lean practices in the NPSIP, however, lack of adoption of hard lean practices. Several challenges were identified that hinder achieving both pre-launching and post-launching operational performance, which could be mitigated by adopting LPD practices. This paper contributes to the broad lean literature by expanding its implication within the NPSIP context. Additionally, a set of LPD principles and practices is proposed that could be adopted in the NPSIP context. Adopting the LPD principles and practices in the NPSIP, manufacturing companies can launch a new production system faster, and achieve target sustainable operational performance faster, resulting in additional competitive advantage.
Air Quality Measurement at the Solid Waste Disposal of Matuail Landfill Site at Dhaka, Bangladesh
(Science Publications, 2019-10-19) Hossain, Md. Faruque; Kamal, ASM Maksud; Sikder, Abdul Halim Farhad; Parveen, Zakia
An investigation was conducted to assess the air quality impact and possible health risk of solid waste disposal on surrounding environment of Matuail landfill site in Dhaka city. Three different locations were selected for soil and plant samples. Leachate samples were collected from active dumping area and fish samples from treated leachate pond. Seven different locations were selected for air quality and health risk assessments. It is found that Cu, Zn and Pb concentrations were high in the soil of dumping and abandoned areas that exceeded the permissible limits. The heavy metal concentrations in plant samples did not show any significant contamination except Cu, Zn and Pb that also exceeded the permissible limits. The concentrations of DO, BOD, COD and TDS of the untreated leachate were found 1.34 mg L-1, 96 mg L-1, 1343 mg L-1 and 7120 mg L-1, respectively that exceeded inland surface water standard but after treatment its concentrations were found within the permissible limits. The presence of heavy metals in leachate sample was not contaminated as it was below the toxic limits. The bioaccumulation of fish sample from treated pond is extremely high of Fe, Mn, Pb and Ni that exceeded the WHO’s permissible limits. The air quality results showed that the Matuail landfill surrounding sites did not have an adverse effect. The air pollutants such as NOx, SO2, SPM, PM10, PM2.5 and CO contents are within national standard limits. Overall, the risk assessments demonstrated that potential air emissions from the Matuail Landfill site do not pose public health risks. It is clear that if the dumping landfill site is properly managed by segregating the waste according to their source, then this waste could be used as compost or organic manures. However, by maintaining disposal sites with controlled placement and proper treatment of the waste may reduce the possible adverse impact on air, human health and agri-environmental eco-systems. Further investigation on the impacts related to the final disposal of solid waste and the future landfill requirement at different composting and a comparative study is suggested.
An Assessment of Individual Income Tax Structure: Bangladesh Panorama.
(ICMAB, 2014-05) Alam, Mohammad Faridul; Masud, Mohammad Zakaria
This paper aims at analyzing the prevailing individual income tax structure in Bangladesh. In this paper issues relating to tax burden on various income groups are taken into consideration on the basis of average tax rate. The tax compliance rate of individual taxpayers is not satisfactory in Bangladesh due to poorly designed tax structure. The study concludes that the individual tax compliance rate can be enhanced by taking necessary reform measures in the prevailing individual income tax structure in the form of restructuring the income slabs for the lower and mid level income earning people, lowering the tax rates, and simplifying the overall tax procedure.
An Assessment of Non-Tax Revenue Sources in Bangladesh
(IUP Publications, 2009-08) Alam, Mohammad Faridul; Shil, Nikhil Chandra
In Bangladesh, the fundamental problem behind arresting the revenue deficit is the rising expenditure unmatched by corresponding means of finance. Of total revenue, the revenue from non-tax sources is nearly one-fifth and its share in GDP has shown a stable trend over the years. This paper mainly focuses on the study of non-tax revenue performance in Bangladesh. The contribution of non-tax revenue, although erratic in terms of growth rate, has shown substantial increase in terms of absolute amount over the period, 1997-98 to 2006-07. Although, various reform initiatives have been taken to improve the tax performance, the initiatives are highly insignificant in case of non-tax revenue. The performance of non-tax revenue can significantly be improved through effective and efficient policy measures, which may help the country to cope with the fiscal imbalance in resource mobilization.
An Evaluation of the Credit Rating Practices in Bangladesh.
(Department of Marketing, University of Dhaka, Bangladesh, 2007-06) Khan, Md. Morshed Hasan; Masud, Mohammad Zakaria; Alam, Mohammad Faridul
The concept of Credit Rating and the participation of Credit Rating Agencies (CRA) in the capital market of Bangladesh are in elementary stage. But the role it can play is no way questionable though a widespread criticism exits regarding their practices like corporate governance practices, potential conflicts of interest, alleged anticompetitive or unfair practices and diligence and competence. This paper focuses on two questions. First, to what extent does empirical evidence supports the criticisms? Second, what attempt can address these issues? To fulfill the objectives a close study has been conducted through interview of former & existing financial analysts and responsible officials of the CRAS in Bangladesh. And finally this study reveals the fact that all the mentioned criticisms are most of the cases true because of existing legal environment and lack of monitoring over the CRAS practices by the market regulators.
An integrated fuzzy optimal location selection model for setting up floating solar photovoltaic plant: Implications for energy sustainability in Bangladesh
(Elsevier, 2025-03-01) Anam, Zahidul; Bari, A. B. M. Mainul; Basak, Dipayan; Foysal, Md. Atik; Raihan, Asif; Md. Towfiqul Islam, Abu Reza
Floating Solar Photovoltaic (FSPV) plants have emerged as a promising solution, harnessing solar energy while utilizing water bodies effectively, especially for emerging economy countries with limited land resources like Bangladesh. However, selecting an optimal location for such a solar plant requires a comprehensive evaluation of multiple criteria. This research, therefore, proposes a multi-criteria decision-making framework that integrates the Fuzzy Best Wort Method (F-BWM) and Fuzzy Combined Compromise Solution (F-CoCoSo) method to determine the optimal location for establishing a floating solar photovoltaic plant in Bangladesh. Through literature review and expert validation, ten key criteria were identified for suitable site selection for FSPV. Relative weights of the identified evaluation criteria were calculated using the F-BWM method. Following that, the F-CoCoSo approach was employed to rank the eight alternative potential sites in Bangladesh based on the FBWM weights. The F-BWM result indicates that solar irradiance, terrain elevation, and conflicts over water access are the three most significant factors in selecting the site for FSPV installation. F-CoCoSo results identified the Kaptai Lake, located in southeastern Bangladesh, and Barapukuria Coal Mine’s Lake, located in northwestern Bangladesh, as the two most preferable sites for installing FSPV plants. The research findings are expected to help academicians, policymakers, energy planners, and investors by offering a nuanced understanding of the significance of various technical, environmental, and social criteria for FSPV installation projects. Additionally, it offers a robust framework for site selection that enhances the efficiency, sustainability, and feasibility of FSPV projects in Bangladesh.
An Overview of Research on E-Commerce Adoption by SMEs and some Research Questions from Bangladesh standpoints
(AIUB, 2013) Islam, MMObaidul
Analysis of Search Engine Optimization Algorithm
(IJARCCE, 2016-05) Mehzabul Hoque Nahid
SEO stands for “search engine optimization.” It is the process of getting traffic from the free, organic, editorial or natural search results on search engines. The earlier (or higher ranked on the search results page), and more frequently a site appears in the search results list, the more visitors it will receive from the search engine's users, and these visitors can be converted into customers. SEO may target different kinds of search, including image search, local search, video search, academic search, news search and industry-specific vertical search engines. As an Internet marketing strategy, SEO considers how search engines work, what people search for, the actual search terms or keywords typed into search engines and which search engines are preferred by their targeted audience. Optimizing a website may involve editing its content, HTML and associated coding to both increase its relevance to specific keywords and to remove barriers to the indexing activities of search engines. Promoting a site to increase the number of backlinks, or inbound links, is another SEO tactic. As of May 2015, mobile search has finally surpassed desktop search, Google is developing and pushing mobile search as the future in all of its products and many brands are beginning to take a different approach on their internet strategies.
Analysis of the factors affecting logistics capability and strategy on firm performance for the garment industry in Bangladesh
(2020-07-17) Rattanawiboonsom, Vichayanan; Khan, Md Sazzadur Rahman
This paper is devoted to prioritize and evaluate the key logistics capabilities and strategies to achieve a competitive advantage for superior firm performance. The purpose of this study is to identify the most influential factors of logistics capability and strategy of the garment industry in Bangladesh. Five dimensions concerning logistics capability and strategy were selected based on factor analysis, including value added service capability, information technology capability, procurement capability, purchasing strategy and inventory management strategy. Methods: This paper utilizes quantitative method exploiting the structural equation model (SEM) based on AMOS, version 23 and SPSS, version 20 to analyze the data surveyed from 385 garment factories in Bangladesh. Results: The findings identified that logistics capabilities positively associate with firm performance and logistics strategies were not significantly associated with firm performance. Information technology capability was found to be the most influential factor in the garment industry followed by value-added service capability, procurement capability, purchasing strategy and inventory management strategy. Conclusions: Based on theoretical considerations and findings of the empirical study, it can be stated that the role of logistic capability is an indispensable to improve productivity that enable Bangladesh garment industry to hold position in the global market. There is a significant part of information technology to influence foreign investors and develop sufficient infrastructure for the flow of information. It’s necessary to use software application for the further development of production process.
Architecture Design & Network Application of Cloud Computing
(AJER, 2015-08) Mehzabul Hoque Nahid
“Cloud” computing a comparatively term, stands on decades of research & analysis in virtualization, analytical distributed computing, utility computing, and more recently computer networking, web technology and software services. Cloud computing represents a shift away from computing as a product that is purchased, to computing as a service that is delivered to consumers over the internet from large-scale data centers – or “clouds”. Whilst cloud computing is obtaining growing popularity in the IT industry, academic appeared to be lagging behind the developments in this field. It also implies a service oriented designed architecture, reduced information technology overhead for the end-user, good flexibility, reduced total cost of private ownership, on-demand services and many other things. This paper discusses the concept of “cloud” computing, some of the issues it tries to address, related research topics, and a “cloud” implementation available today
Assessing Sustainability Governance and Its Dimensions
(SAGE Publications, 2021-12-04) Islam, Mohammad Sirajul; Shamsuddoha, Mohammad
Sustainable performance is essential to stakeholders. Organizations have invested resources to attain competitive advantage, and finally, they get success. But organizations fail to achieve sustainable performance despite having substantial resources. Thus, scholars have realized the need for sustainability governance (SUGO) as an alternative solution to resolve these challenges. The need for this empirical study has arisen due to a lack of validated measurements. The objective of this study is to evaluate and validate the SUGO and its dimensions. To validate the suggested model, this study uses a mixed-method approach. Content analysis (Nvivo-11) describes dimensions in qualitative research, and it explains that all measurements and items are valid and reliable. In addition, partial least squares (PLS)-based structural equation modeling (SEM) (SmartPLS-3) is used to analyse the data collected in the quantitative survey. The results show that all hypotheses are statistically significant, and measurements reflect the SUGO. Furthermore, the results prove that SUGO is a second-order construct, containing four key dimensions: corporate sustainability, knowledge integration, stakeholder collaboration and performance incentive. Finally, the implications of outcomes are argued in the context of theory and practice and suggest further research direction.
Assessing the impact of blockchain technology on the overall performance of sustainable supply chains: an analytical perspective
(Springer Link, 2023-10-19) Sahabuddin, M; Tan, Q; Khokhar, Maryam; Hossain, M A; Alam, Mohammad Faridul; Khan, Wahuduzzaman
Supply chain control and sustainability can be significantly improved using distributed ledger technologies such as blockchain. The blockchain has the potential to facilitate responsible sourcing appropriately, compliance with weather requirements, and sustainable delivery chains. The purpose of this study is to address the hassle of managing conservatism when approaching era adoption and to explore the performance enhancements in blockchain-generated implementations. To achieve this goal, we introduce a scientific approach aimed at studying the outcomes of various factors in the adoption process in the blockchain era and verifying their impact on the overall performance of the delivery chain. Furthermore, a team of multidisciplinary professionals will establish causal relationships among these elements through a consensus-based approach. Ultimately, fuzzy reasoning tools can be used to determine the relative weights between identified factors and delivery chain performance goals. We will assemble causal representations of diagnoses using a dense scientific map model and dynamically generate scenarios for each. The study demonstrates that the integration of blockchain power generation can significantly improve the effectiveness of mineral supply chains. It uses smart contracts to promote environmental sustainability, traceability, and transparency.
Assessing the online teaching readiness of faculty member
(Emarald, 2023-05-30) Barua, Bikash; Urme, Umma Nusrat
Purpose – This study aims to investigate how online teaching of faculty members is affected by technological readiness (TR) of using online teaching platforms. The study sheds light on how many faculty members were ready to use different online platforms during COVID-19 period. Design/methodology/approach – This study used TR measures to determine the impact of optimism regarding the perceived usefulness and ease of usage, impact of innovativeness in terms of perceived usability and ease of use, the influence of discomfort on perceived usefulness and ease of usage, the effect of uncertainty on perceived usefulness and ease of use and the influence of perceived usefulness and ease of use on behavior. An online questionnaire survey was conducted among 255 faculty members of different private universities of Bangladesh. The sample was chosen based on a convenience method. The responses were analyzed using partial least square (PLS) approach with the help of software Smart PLS 3. Findings – The finding supported all of the hypotheses except that discomfort and insecurity have a positive relationship with ease of use and usefulness. Research limitations/implications – The study will help faculty members in developing their competency in using technologies in their pedagogy. Also, this study will provide some guidelines to the university management in developing adequate technological infrastructure to aid teaching. Practical implications – The aim of the study was to investigate the faculty members’ readiness level with respect to online teaching. The technology assessment model (TAM) was used to determine the readiness index. The study intended to validate the hypotheses regarding the extent to which the faculty members perceived that TAM factors affect Ease of Use and Usefulness of online teaching. Also, this research analyzed the perception of faculty members that Ease of Using online teaching affects its Usefulness. Lastly, the study examined how their perception of Ease of Use and Usefulness affect Intention to Use online as a mode of teaching. It was found from the study that each of the TAM factors, Optimism, Innovativeness, Insecurity and Discomfort has positive and significant contribution on the Ease of Use. On the other hand, Optimism, Innovativeness, Insecurity and Discomfort have positive and significant contributions on the Usefulness. The study also revealed that Ease of Use has positive and significant contribution on the Usefulness. Lastly, it was found that Ease of Use and Usefulness have positive and significant contribution on the Intention to use. Teaching remotely is still a novel concept, and it is more difficult for people who have not done it before. Many teachers became burned out as a result of trying to adjust to new teaching methods, especially after the lockdown began. They were having a difficult time since there was so much ambiguity. When a teacher is wellversed in communication tools, it can improve learning efficiency. When they are properly trained, deploying engaging features of virtual learning, such as audio-visual lessons, quizzes, and so on, becomes simple, andstudents become eager to learn more. Teachers can plan their classes, prepare and master technology and create innovative and stimulating discussion topics (Mishra et al., 2020). They need to utilize a variety of technological options. They can rehearse virtual classroom management with colleagues if they face any difficulty. All of the aforementioned abilities can be honed with the assistance of an integrated academic system. Teachers can be trained by educational institutions to ensure a smooth learning process through the use of ICT (information and communication technologies) (Scherer et al., 2021; Mishra et al., 2020). The training will assist teachers in efficiently taking online classes. Institutions should ensure that teachers are well-suited to teach online and are skilled at keeping students engaged during remote learning. To make every chapter engaging, aspects such as videos, slides, images and digital copies of books and workbooks can be used. This allows students to receive personalized support and counseling in order to maintain their motivation (Sahu et al., 2022; Lapitan et al., 2021). Every other day, group doubt resolution classes ensure that there are no gaps in learning (Lapitan et al., 2021). All teachers require is a digital mindset, the appropriate tools and a committed approach (Sahu et al., 2022). If teachers can hold their students’ attention, they can easily deliver an effective learning experience (Lapitan et al., 2021). Originality/value – This study was conducted to identify technological preparedness of faculty members of private universities in Bangladesh during COVID-19 period. Some studies were there to assess such kind of preparedness but none of those used TAM and technology readiness model either in isolation or in combination. Also, this paper focused on teachers’ readiness in contrast to students’ readiness specific to private universities.