Internship Report (Bachelor of Business Administration)

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Affiliate marketing strategy- a case study of 10 Minute School in Bangladesh
(BRAC University, 2021-10) Ahmed, A. K. M. Sabbir; Mamoon, Mahreen
In this era, business world is going so fast and to cope up with the pace of this everyone needs to develop their business. It is important to know theoretical and practical knowledge got to have internship opportunity before completing my graduation tried to illustrate both theoretical and practical knowledge of Affiliate marketing strategy in this report. The title of my report is “Affiliate Marketing Strategy- A case study of 10 Minute School in Bangladesh”.I tried to identify how affiliate marketing affecting the business of my respective organization. The result of my findings shows that affiliate marketing plays a vital role in terms of market expansion of 10 Minute School. However total sales of the organization has increased when they started this strategy. I have used proper methodology while preparing this report which is very necessary to prepare a report. The main goal is to know about the organization and how it works step by step. Again it also includes organizational overview and current scenario of affiliate marketing of the organization as well as recommendation and findings. To conclude, this report is done within very short period of time, so it might has lack of data. But it might be helpful if anyone can study on 10 Minute School
Evaluating the impact of employer branding initiatives on talent acquisition at 10 Minute School
(BRAC University, 2022-10) Mantua, Nayefa Sultana; Hossain, Saif
This internship report contains in detail research on the employer branding initiatives of 10 Minute School and its impact on the talent acquisition process. In this 21st century, employer branding is one of the key significant aspects of attracting potential talents for any organization. An organization with a standard employer brand is guaranteed to attract the best candidates in the industry for any available jobs. A company with a poor employer brand, on the other hand, is unlikely to attract qualified and talented candidates, no matter how appealing the employee benefits are (Wiley, 2012). Therefore, organizations are being more conscious about developing their employer brands. Starting its journey in 2015, 10 Minute School is currently the largest edtech platform of Bangladesh which employs over 300 people and regularly works with thousands of teachers and collaborators (10 Minute School info deck archive, 2017). However, since the organization is relatively new and a startup, the organization has been facing a few difficulties to hire the right talents. To overcome these obstacles, 10 Minute School has initiated various employer branding initiatives in order to position itself as a prospective employer to ideal candidates. The objective of this study is to offer a descriptive overview of the organization’s Talent Acquisition process, as well as to provide a comparative assessment of a few important indicators like average number of applicants per job, submission to assessment percentage, quality of candidates etc to evaluate if the organization has been successful in hiring good candidates after launching employer branding campaigns. The required data for the research has been collected from primary sources like Recruitment dashboard and secondary sources like interviews with the hiring manager. According to the report's findings, the employer branding initiatives have enhanced the overall quality of talent acquisition at 10 Minute School. After implementing employer branding initiatives, the average number of applicants per job increased, indicating that more prospects are now interested in working with 10 Minute School. So, it can be concluded by saying that 10 Minute School should launch more Employer Branding initiatives in order to improve these KPIs and the overall quality of talent acquisition, as higher quality talents eventually leads to better business results. The better the team members, the better the output for any organization.
Sales strategy of affiliation program: a study on 10Minute School
(BRAC University, 2021-10) Rahil, Mir Mohammad Ali; Chowdhury, Md. Hasan Maksud
I have completed my internship from 10Minute School. I worked there as an intern in affiliation program which is under sales department. In this report, I wrote my experiences about 10inute School and I took employees opinions how their strategy can impact on the sales. 10Minute School is the largest online educational platform in Bangladesh. 10Minute School has 19440+ video tutorials, 49530+ quizzes, 1114+ notes and 1300+ blogs. They have 32 paid courses, for selling those courses they use affiliation marketing. They have affiliates partners and affiliates sell those products through online platforms and in return they got a commission. Working in affiliation program I realized and other employees believe they need to work more closely with the affiliates so that they can get more sales and we got more revenue. 10Minute School needs to contact with affiliates by phone every month to know their problems, also need to provide information like promo code, upcoming courses details etc. properly by texting, calling, mailing them so that they can get those information and work accordingly. Also, they provide promo codes to increase sale. 10Minute School provide training and send gifts to affiliates to motivate them, so that affiliates can bring more sales. In this report, I also explain how affiliate marketing helps a business and how it impacts on a business. Through affiliate marketing a business can reach to a lot of people and sale their product easily without spending lots of money. Because of affiliation many people can know about a business which helps a business grow easily and create brand awareness. Affiliation marketing is getting popular day by day, now only few companies in Bangladesh use affiliation marketing but in future many companies will use this strategy.