HR and marketing (traditional and digital) practices of Pechas Game Studios

Abstract

This internship report is prepared on the basis of the three months period internship program that I have done in Pechas Game Studios under Business Development Division from 04.01.2018 to 04.04.2018 as a requirement of my BBA program on BRAC Business School, BRAC University. Pechas Game Studios which is an ndroid game development studio that creates and sells android games and applications as well as rich media advertisements and animation advertisements The objective of the report is to identify how theories and concepts are discussed in my educational program can be practiced in the aspect of HR and marketing Practices at a business organization in Bangladesh. The main goal of the internship report is to become mindful of how theories and concepts are mentioned in my educational program may be practiced within in the aspect of HR and marketing Practices at a business organization in Bangladesh. Primary data and secondary data were used to prepare this report. Primary data have come from my day to day observation and interviewing personnel and on the contrary, secondary data was collected by Organization employee hand book, website, and relevant books. Here I tried to minimize bias and have tried to prepare an unbiased report. Finally, the report allows focusing on theories and concepts used in Pechas Game Studios to relate with academic purpose.