Competitive marketing strategy of Japan Tobacco International

Abstract

Japan Tobacco International- Dhaka tobacco Industries is now a joint venture. Japan Tobacco International one of the largest corporations in the world, serving for more than 120 countries in world. I have joined JTI-DTI as the Field Operation Officer (FOO) of Tangail. The position falls under the Marketing department and specifically the Trade Marketing & Distribution unit. The job profile of a Field Operation Officer is to lead a team of people towards achieving daily and monthly volume targets as well properly executing central instructions in their respective territories. I was given full power and resources to lead a team of 150 people towards achieving the overall performance goal of my territory. My role was to constantly deal with shipment, sale, service assurance, code of conduct and any malpractices. I made extensive efforts on knowing every tiny detail of my job profile by asking any question related or unrelated to my work. I am grateful to JTI-DTI for handing me this opportunity to work as a Field Operation Officer. Overall, the experience and learning that I earned will be embedded within me for the entire life. Starting from the way of communication to the discipline, I admire everything that JTI-DTI has taught me.