Challenges & opportunities of q-commerce grocery stores: A study on Pandamart

Abstract

At present Foodpanda is considered the market leader in the online food delivery industry in Bangladesh. They have created their brand image and gained customers' trust. The offer they provide are unparalleled and make the customers come back even if they switch to other customers. They are building sustainable strategies and creating long-term plans keeping the future in the mind. With this confidence, Foodpanda launched their new venture Pandamart back in 2020 which delivers groceries across the country. Pandamart is a q-commerce venture. The term q-commerce is basically e-commerce in a new, faster form. It combines the merits of traditional e-commerce with innovations in last-mile delivery. Q-commerce has revolutionized the traditional e-commerce grocery business and gained a place among customers rapidly because of its convenient service, the necessity of which started during the lockdown due to the convenience it provides. The primary target market for this model is the working younger generations living in urban areas. The advantages it offers are speed, flexibility, cheap maintenance and 24/7 availability. Disadvantages are the cost incurred to ensure speedy delivery and low margin because of growing competition. if it is blended with the right technology, infrastructure unforgettable customer service and engaging marketing strategy. This report is based on the experience gathered while working for Pandamart and focuses on analysing their existing SCM Procedures and describes the opportunities and challenges it can face in the future along with recommendations that might help them to grow.