Consumer behaviour in digital age: how Toffee is reshaping small screen entertainment in Bangladesh

Abstract

This internship report is based on my three-month long internship program that I successfully completed. As part of this, I had the opportunity to work with Banglalink Digital Communications Ltd. During my internship period which is from May 15,2024 to August 16, 2024, I worked with the Marketing Operations department, and I was under the Device Business team. There I gained practical knowledge about campaigns and promoting. My supervisor helped me throughout the whole journey. He taught me how to execute a successful campaign. I was a part of Banglalink WIFI campaign this year and this has been a great journey. The report describes my learning and implementation of my learnings from the internship.