A GoZayaan’s report introducing digitization in customer experience: impacts of automation services to overcome the challenges in streamlining processes

dc.contributor.advisorAkter, Tania
dc.contributor.authorHossain, Sheneen
dc.date.accessioned2024-10-22T09:47:11Z
dc.date.available2024-10-22T09:47:11Z
dc.date.issued2024-02
dc.descriptionCataloged from the PDF version of the internship report.
dc.descriptionIncludes bibliographical references (page 34-35).
dc.descriptionThis internship report is submitted in partial fulfillment of the requirements for the degree of Bachelor of Business Administration, 2024.
dc.description.abstractWith the development of technology, the industry of travel and tourism has experienced a transition throughout time. As a result, the change has made it possible in large part for online travel agencies to allow clients to plan and book their travels from the comfort of their residences. GoZayaan is one of the first travel agencies (OTA) in Bangladesh, which has been taking a leading change in the tourism industry by offering the clients A1 stop service for all sorts of travel requirements. This internship report will analyze how GoZayaan utilizes automation in the journey of customers and overcomes challenges along the way. Also, the paper will look into the advantages of digitization along with the obstacles GoZayaan is putting into practice and possible solutions for this.
dc.identifier.otherID 20104038
dc.identifier.otherhttps://dspace.bracu.ac.bd/server/api/core/items/55aca1ae-ccfc-4e5d-b502-e8d09bb318c4
dc.identifier.urihttp://hdl.handle.net/10361/24388
dc.language.isoen
dc.publisherBRAC University
dc.sourceBRAC University Institutional Repository
dc.subjectCustomer experience
dc.subjectAutomation
dc.subjectPersonalization
dc.subjectCRM softwares
dc.titleA GoZayaan’s report introducing digitization in customer experience: impacts of automation services to overcome the challenges in streamlining processes
dc.typeInternship Report

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