Assessing the investment decision for the project “Echo Waves” of Echo Studios Dhaka

Abstract

This internship report reflects my role and responsibilities at Echo Studios Dhaka, as well as my assessment of the investment decision for Echo Studios Dhaka's new project, Echo Waves. The report is structured into three chapters. In the first chapter, I described how I started my journey with Echo Studios Dhaka, my job responsibilities, and the key learning that I gained during my tenure. The second chapter consists of the introduction of Echo Studios Dhaka and the project Echo Waves. I also described the situation of small firms in the advertising industry in Bangladesh to show why the idea of Echo Waves occurred. Additionally, the industry analysis and the SWOT analysis were conducted to showcase the scenario of external and internal forces before going into the investment. Lastly, in Chapter 3 I conducted a Discounted Cashflow valuation of this project to assess the financial solvency. Five years of cash flow for Echo Waves were forecasted to carry out this valuation method. The valuation method resulted in a positive NPV. All of these analyses lead to suggest Echo Studios Dhaka to invest in Echo Waves. However, a threshold revenue was suggested, less than that will end up resulting in a potential loss for this investment.