Development of a Visual Brand Identity for a Digital Marketing Agency

Abstract

This paper examines the branding of a business development and digital marketing consultancy firm which is specially made for the youth generation. As youth unemployment rates are getting high both in developing and developed countries, improving the environment for entrepreneurial activities and business development is a necessity to increase youth entrepreneurship potential. Young people are lively. So we will bring success in business by using this ability of them through proper guidance. That’s why the following brand is designed to serve the youth talents with the combination of digital marketing services with proper business solutions. Designing a brand identity for the specific target audience is often hard and challenging. Without proper branding, a company can mislead people which will occur significant harm.