The future of digital marketing In Bangladesh

Abstract

We are living in an age of technological change where technology has invaded human life, has brought about changes making things possible which thought to be impossible in the past. Digital marketing is playing a huge part in the business arena worldwide. It has made communication easy for both companies and consumers to connect with each other. Digital marketing has made everything easy from offering a product or service to the potential consumers, branding, and reaching maximum consumers with the help of internet. Working in a digital firm has made me thinking about this particular world where people trade without physical presence; with the help of digital marketing, they are selling off their product or service within a short amount of time. This digital firm has helped me to understand the importance of digital marketing for a business and how it can improve overall activities of a business. It can bring a huge change within business by exposing their product or service in the outer world with the help of digital advertisement through social media and other format, reaching maximum number of people in order to offer their brand and also to create loyal consumers. In this report, I have described about the importance of digital marketing and how it will affect in the future in the context of Bangladesh. This report will show the scenario of digital marketing in Bangladesh, how people perceiving the change in terms of digital advertising and the era of social media where all the business deeply depends on advertising in online platforms and how it is bringing changes and benefiting the start-up companies