The competitive position of BRAC bank as a home loan provider and its impact to the consumers lives

Abstract

The research started with a brief discussion about BRAC as an organization and its founder Sir Fazle Hasan Abed. Also first few pages talks about the BRAC Bank and its process. Specifically, in chapter two BRAC Bank was described perfectly. Starting with the history of the company, its vision, its mission, core values, all the subsidiaries and all the CSR programs. Then the main topic of the research was described, which is “Home Loan”. To educate the readers all the division of BRAC bank was introduced, followed by retail banking and Home loan as a whole concept. To clarify home loan idea more, a research was conducted after constructing questions for the respondents. In the research part, the main object of the study and all the related and specific objectives of the study are also mentioned. Then accordingly comes the scope of the study, the literature review and methodology. In the methodology part the primary and the secondary research was shown. Then after that the main analysis and the interpretation of the data was described. Here each of the questions that were asked to the respondents was perfectly demonstrated. Finally comes the findings and recommendation. In the recommendation part mainly the suggestions are mentioned, which needed to be noticed by the organization. Before that the limitation of the study was also shown. This was mainly done so that the readers can understand the point of the researcher and also they do not take this research as the ultimate solution for the problem of taking home loan. Then the report was concluded by stating the starting idea that the researcher was acknowledging.