Analysis of sustainability and competition of Munchies in Bangladesh

Abstract

All BRAC Business School graduates are permitted to put the theoretical information they have learned via the structured courses they have taken to good use. The different interactive tasks and term papers are used to apply the theoretical knowledge initially, followed by a semesterlong internship. After an internship is over, we receive a thorough report that details the duties we undertook throughout the internship. The internship report is a reflection of my 3 months internship journey at the Marketing Department of Munchies. The report titled “Analysis of sustainability and competition of Munchies in Bangladesh” has been prepared by performing SWOT analysis, Porter’s Five Forces model and PESTLE Analysis. Firstly, this report portrays my job roles and experience as a Marketing intern of Munchies. Next there is an organizational overview of Munchies which affiliates of vision, mission and how it operates. Then comes the part where I discuss about the sustainability and competition of the company in the market of Bangladesh. Finally, some recommendation from an intern’s point of view which may help the company to perform better. This paper is made to increase one’s knowledge about how a startup operates and can sustain in the competitive market.