Artificial intelligence: Essential to Successful Consumer Acquisition for the Consumer Electronics Goods Industry in Bangladesh. A study on Walton Hi Tech Industries Ltd.

Abstract

This report has been prepared as per the requirement of completion of internship course, BUS 400, in the Bachelor of Business Administration (BBA) program at BRAC University. After a successful interview, I was nominated for working in the Walton Hi-Tech Industries Ltd. The report illustrates a brief overview of Walton, the department I was working for and its members. It explains the tasks carried out by Walton TV Department and its products. This report contains the summery of Brand Communication practices followed by Walton Hi Tech Industries Ltd. and how those practices are implemented to improve Branding. From the bookish knowledge we know that, in theory there are practices like consumer behavior, brand management, product marketing, brand combinations and so on. But organizations tend to modify them, update them and even just drop them when necessary. In my report, I tried to bring out all the Branding activities and practices conducted and followed by Walton and how those are implemented. Other than, it too portrays my obligations and commitment to the organization and my learning results from the internship encounter.