Understanding the usage of sanitary napkin by women in Bangladesh

Abstract

Due to the partial requirement of the BBA program, I am required to do my internship to complete my undergrad life and thus, my destination for the internship program was in the Marketing Department of the ‘Square Toiletries Ltd.’ In this report, I attempted to represent a portion of my perceptions which I had seen during this entry-level position period. As ‘Square Toiletries Ltd.’ is probably the biggest maker of toiletries items in Bangladesh it was an extraordinary open door indeed, to find out about its authoritative practices, corporate manners and various practices in the Marketing Department. STL follows a very much characterized progressive system or structure for the board representatives to keep up the hierarchy of leadership which begins with the General Manager and ends with the Junior Executive. It likewise follows a diverse chain of command for its business group. The association has a few qualities and openings and then again it likewise has shortcomings and dangers. In any case, it is equipped for pushing forward by defeating the greater part of the impediments. Moreover, the main motive of this report is to analyze the recent usage trend of sanitary napkin, purchase behaviour, position of Senora brand and the reasons influencing buyers to buy sanitary napkin. Basically, the data gathered was collected from primary source via the aid of the secondary source. From the survey, it was found that the current brand used by women was Freedom preferred by 55.9% women then Whisper which was 32.4% and the third one was Senora consisting of 8.8% of women. Another probable data portrayed that the most used brand by women was Freedom which is preferred by 50%, Whisper by 38.2% and Senora by 11.8%. To encapsulate, we can state that Senora successfully has created their place among top 10 brands of sanitary napkin in Bangladesh by continually supporting women through the conduction of several women empowerment campaign.