Factors motivating employees during COVID-19: A study of the Newspaper industry in Bangladesh

Abstract

This study examined the factors motivating employees of The Daily Star during the Covid-19 pandemic crisis. As the government declared lockdown all over the country even the companies who were equipped with facilities to ensure a Covid-19 free environment using proper sanitization and maintaining social distances, could not operate properly. Many local and multinational companies struggled to facilitate enough employees at the offices. Institutions went to the extent of budget cutting and salary decreases to employee deductions. Many institutions sent their employees home to work remotely. This new work-from-home policy added many advantages to the classic work practices. A hard-line media house like The Daily Star which always depended on the physical presence of employees, a lot of paperwork, and physical meetings, all had to go through drastic policy making and implementation to sustain their everyday work process. In this report, I have focused on the perspective of motivational factors of employees of The Daily Star.