Customer satisfaction on client service Department of Asiatic EXP

Abstract

Being sufficiently lucky to be an intern of the Client service department of the greatest BTL Marketing organization in the country, Asiatic Experiential Marketing Limited (Asiatic EXP). I could see transition which is happening in the marketing communications arena directly. In my internship period, I learned about the BTL marketing practically. A campaign named Facebook Brand Ambassadorship was the arena where I worked and learned. The client (Facebook) was asked for opening new Facebook accounts for all, even in the remotest area of the country. Our job was to find the right target group and educate them about Facebook and let them know how to use Facebook. By doing this properly we had to make sure the satisfaction of the client at the end of the campaign. In this whole campaign, I had learned a lot of practical works that, how an organization works and how to make the client satisfied. I used my academic knowledge which I got from my university courses in time to time. In this report the whole works and my learning is being demonstrate.