Dynamicity of Behavior of IT Users in Bangladesh: A Study on Dhaka Metropolitan City

Abstract

This study investigates the dynamicity of behavior of IT users in Bangladesh. By collecting data from 300 IT users in Dhaka Metropolitan City, researchers conducted descriptive statistics, a number of chi-square tests, and t-test and found a number of key findings as to the behavior of IT users in Bangladesh. First, Most of the IT users fall in the age category less than 35 years. IT users are highly educated and have income category of BDT 5000-BDT 30000. Second, young people, who are students or joined the job recently, are mostly influenced by family members and friends/co-workers. Third, students and fresh executives, who are the critical mass of this study, mostly use IT for accessing internet. Finally, quality, brand, service facilities, and product configuration are the most important attributes to IT users and have significant relationship with the entire demographic variables under study.