Growth and challenges of E-commerce in Bangladesh: a study on priyoshop.com ltd

Abstract

During my internship period at Priyoshop.com LTD, I have worked for different corporate clients and Focallure is one of them. In my report I have tried to portray the Growth and challenges of digital marketing over traditional marketing .And how it reaches people by the rebranding of different brands. To find out the real information an interview has been taken where I acknowledged about the reason behind the rebranding like – solving the issues with previous logo, introducing new value proposition, reach more people at a time etc. Moreover, for the rebranding of Focallure in the time of Brand Week , they used social media most, over the traditional media. Based on this interview and other secondary data I have also conduct a survey to find out the purchase behavior of customers, reason behind choosing Facallure, how much they satisfied with the services, pricing etc. However, after researching that entire field I have found that, in few areas the rebranding of Focallure has been successful but in terms of establishing new value proposition, pricing strategy, marketing strategy. they still need to focus more and bring some changes to increase their brand visibility, grab more customer and turn them into regular customer for long term.