Understanding the changing media landscape for promotion of Herbal Products and the impact of alternative sales channels on consumption

Abstract

Square Toiletries is one of the country’s leading FMCG companies that began its journey with just one single product as a separate segment of Square Pharmaceuticals. They are now the country's top producer for manufacturing international standard products in sectors like health and hygiene, skin care, hair care, oral care, baby care, fabric care, and men’s grooming. the organization gives top priority when it comes to quality and consistency of the products. Square Toiletries continues to serve the country by bringing innovation throughout its product categories to enhance people’s way of life. This internship report is a detailed analysis of my internship at Square Toiletries Ltd. The report primarily focuses on the overview of the organization I worked in for 3 months. I had the privilege to closely work with the marketing team of STL and I was exposed to the major marketing functions of the brand. In addition, the paper highlights the brands of the organization, the marketing practices, history of the organization and industry analysis. The report also consists of a project that I worked at during my internship period. In this report I focused on the changing media landscape for the promotion of herbal products and the impact of alternative sales channels. The research included both primary and secondary research work in order to find an effective conclusion. For the primary research I have conducted an online survey to get a more in-depth knowledge about the consumption pattern for herbal products and how consumers use the digital media. The survey findings were analyzed and supported by secondary data to get a conclusion of the study.