The product development of a new beauty soap brand

Abstract

This internship report has been prepared to put forward my experience as an intern at ACI Limited during my internship period. This report deliberates about the organization and its remarkable role in FMCG industry. The paper has segmented in four chapters. The organization.s background has been elaborated in the first chapter along with its significant role in the industry. Chapter two is about the project ¡°The Product Development of a New Beauty Soap Brand¡± with which I was actively involved. The project involved all the necessary steps followed by the organization. For the product, a detailed market study was done in terms of Soap Industry, Soap Categories and Target Consumers. From the study an analysis was done and based on that further product development process takes place. The discussion and analysis is the outcome of my learning and observations of product development from my experience of internship. The third and fourth chapters include my job responsibilities and observation in the organization. The aim of this report is to portray the picture how a product is being developed in an organization and what specific options is need to put in consideration while developing a product in the competitive market.