The scope of improvements in stainless steel and cast iron electrode market and the branding strategies of Linde Bangladesh Ltd: market analysis and suggestions

Abstract

This report ―The scope of improvements in Stainless steel and Cast iron electrode market and the branding strategies of Linde Bangladesh Ltd.‖ is the reflection of the learning and experience acquired through an opportunity that associated within Linde Bangladesh Ltd, for an internship under Sale and Marketing department of Hard goods. Along with that some other sub departments like Customer relationship, Product and pricing etc. provided their utmost support regarding the project report. The topic of dissertation was selected upon consultation with Internship advisor of respective department and the supervisor of the organization. The main of aim of this report is to know about the price differences of Stainless steel and Cast iron electrode product since 2013 and the scope of improvements of those products in the market. It shows about the suggestive answers that can play a vital role in the emerging market form the company perspective. The major responsibilities as intern job title was to find the retail background in the distribution channels and meeting clients in order to seek out recent demands asked by the client groups. Moreover, the report states about the other initiatives except pricing issues that can be taken as high attention for the market. Along with that it describes about the scopes and opportunities which can be used to gain productive results from the high competitive market. It is also transparent that to construct an operational marketing process on low end user for the respective products. Furthermore the company branding system and their initiatives are mentioned and operation process description. Finally, the company ensures a solid ground for their high end user or customer by their products. But the report also tells about improvable scopes for low end user market to settle down solid sales and marketing initiatives. It indicates about measured improvements that are used for attaining and retaining customer both in high and low end. For thus, I have decided the report should be on ―The scope of improvements in Stainless steel and Cast iron electrode market.