Pink Creative Ltd.: workplace diversity management and communication process

Abstract

The following internship report is a representation of my work at Pink Creative Limited, as well as my knowledge of the Digital Marketing Industry and how it contributes to the growth of workplace diversity and communication. My internship journey had started on the 1st October 2021. Therefore, I am being treated as an intern employee in my company, which allowed me to closely analyze the workplace culture and gave me a clear sense of how digital firms can create marketing strategies for clients while maintaining positive communication among a diverse workforce. The internship report starts with a brief introduction of my workplace, i.e. Pink Creative Limited and the services that the marketing agency offers. Next, the significance of the report is discussed here. Furthermore, the wonders that a marketing agency performs, as well as how firms manage varied human resources and maintain a good communication process, are discussed in detail. To make a better understanding, I have tried to relate the topic with the brand that I have been working with, “Symphony Mobile” and discussed how this brand has been communicating with the customers with the help of smashboard software and Facebook . Also, how diversification in organizations drive it towards achievement of its objectives.