Content marketing report on Webpers Limited

Abstract

The internship report “content marketing report on Webpers Limited” is initiated as a requirement of BBA Program of BRAC University. The report is based on the working experience at Webpers limited. The report will provide a clear indication about the activities and works I have done there and the learnings and experiences I had during my internship period. This report will also give a thorough idea about content marketing, its significance and its future in our country. This report is divided into two chapters and second chapter contains six parts. At the First chapter, there is a brief on company profile, about Webpers, their achievements, clients and their services. Second chapter is basically the body part of the report. The second chapter contains:  Introduction: I started this part by giving a brief introduction to content marketing and the importance of it. Then I talked about rational of the report where I stated why this report is important to me.  Objectives: Then I give a short summery of my objectives while doing my internship.  Literature Review: In this part, I tried to enlightened the research I have done on content marketing. Here I upheld the opinions of famous content marketers and experts and the important points of content marketing which has been written in various authentic sites.  Activity Undertake: Here I talked about my experiences while working at webpers and the framework of Webpers working process.  Findings: In this part, I wrote about the facts which I found out while doing my internship at webpers. The lacking and the strong points webpers had.  Recommendation: At this part of the report I recommended Webpers some strategies as per my understanding and a I have a very short difference between Bangladesh and India’s digital market industry to uphold the dues of Bangladesh Government toward the industry.  Conclusion: At this part I gave a summary statement of overall report and then short discussion on the potential possibilities of digital marketing and Webpers Limited.