Evaluation of customer satisfaction level: a study on customer service in general banking Prime Bank-Pragati Sarani Branch

Abstract

Internship is an essential part of BRAC University MBA program. As per the requirement of the BRAC University I have performed 90 days or three months internship which has helped me to improve my potentiality in the practical field. I achieved the opportunity to prove the potentiality, which has been given by the Prime Bank Ltd. to commence my internship in the pragati sarani Branch. As per the requirement of the internship program I have to prepare a report on the Prime Bank Limited with a specific topic. I was assigned in the “General Banking Division” so I have chosen “Evaluation of Customer satisfaction level: A study on customer service in General Banking Prime Bank-Pragati Sarani Branch” as my Project topic. Prime Bank Limited is a private commercial bank in Bangladesh. While the growth in customer numbers in corporate banking segment is becoming stagnant, new customers in consumer banking is growing every day. This report is based on practical working experience at The Prime Bank Limited as a part of internship program. The Prime Bank Limited, the first generation bank in Bangladesh came into being in 1995 .Established with the objective of bringing about a qualitative change in sphere of banking and financial management, the bank today serves its customers usefully and collecting funds from the surplus units of the economy in the form of deposit and mobilize deposit to the deficit units of the economy in the form of credit. The noble intention behind starting this bank was to bring about qualitative changes in the sphere of banking and financial management. Today The Prime Bank Limited serves its customers at home and abroad with 140 branches spread over the country and about three hundred oversea correspondences.