Consumer perception and promotional activities of Chopstick Instant Noodles

Abstract

I have prepared this report based on my 3 months experience as an intern at Square Food & Square Food and Beverage Ltd (SFBL) is a sister concern of SQUARE Group, one of the leading companies of Bangladesh. With a strong product line and a flagship brand “Radhuni”, the company has been dominating the domestic market for a while. Recently, the company have introduced a new brand namely “Chopstick” which is a type of instant noodles. With numerous competitors and strong competitive brand like “maggi”, Square Food and Beverage Ltd has dared to face the challenge. In late January 2016, the launching of the product was complete. However, a new brand must be recognized well enough by the customers before the company starts making profit from it. As such, the market communication is a prime concern for now for SFBL. The elements of promotional mix are the key tool to introduce the brand to customers. Alongside the promotional mix, the authority has strictly monitored various personal and non-personal channels of communication to assess which channel will be best suited at this stage. Here in this report, I have elaborately talked about all the promotional activities and customers perceptions about Chopstick Instant Noodles