Importance of digital marketing services for healthcare professionals in the context of Bangladesh

Abstract

We are experiencing the era of “The Fourth Industrial Revolution” of information. The information has become more accessible because of the digital platform. Now-a day, people are dependent on digital platform heavily for the information exchange. Heath care industry is no exception to that. People depend on the digital platform for get medical information which helps them to make quick decision according to it. Working with ACE 360 Digital, gave me first hand exposure to the project of “Online Doctor’s Marketing BD (ODM)” and the digital opportunity gap for health care professionals. That’s why in my internship report I wanted to conduct the survey to find the importance of digital platform for health care professionals in Bangladesh under the title of “Importance of Digital Marketing Services for Healthcare Professionals in the context of Bangladesh”. The result of the study really was surprising for me. Even though Bangladesh is excepting the digital acceptance for other service along with the health care industry, lots of people are still following the conventional way.