Exploring the challenges in the marketing departments of Bangladesh textile industry

Abstract

Etacol Bangladesh Ltd (Chargeurs PCC) is a multinational manufacturing and service providing company. It is one of the best garment interlining manufacturers and sellers in the world. This report is about the challenges in the marketing departments of the textile industry in Bangladesh. Bangladesh is the home of more than four thousand garment factories. Nearly 82% of the export is textile based. Marketing plays a vital role in this industry. Because to locate and enter international markets, maintain competitiveness, and obtain orders from international buyers, effective marketing strategies are necessary. Additionally, marketers face many challenges in their job. This report is to identify those challenges and analyze them. This report was done by data collection. To obtain proper information interviews were done.