Promoting product for B2B market: online content development for corporate gift delivery service by UpoharBD.com

Abstract

Service industry is the most competitive sector in any country. Companies always try to hold their customers by providing the best quality service and it is the only way to win in the service sector. E-commerce plays a big role in service sector. It has opened up new aspects and horizons for trading. And providing goods and services is a great challenge to survive in the industry. Generating profit and success from this new economic ecosystem, E-commerce lays a vital role. Content development is a massive concern for any E-commerce business. If the web development is not done properly, things may not work out. In this report, I first showcased the company stating from their success story to the web usability. My roles and task have a detail description in the upcoming sections. I have worked on a total web development and improvement of contents as well. Through research work, I came out with several outcomes and results. From a short research, I found out the customers’ preferences and market demand. I used that research work for developing a whole corporate category. Moreover, for developing contents, I used some digital marketing tools for some research work such as Google Keyword Planner. Other than that, for offline marketing, I built a brochure for corporate clients as a development director.